75 Hard for business owners
Boom Your Biz
by Sonya McIntyre-Reid
1M ago
The new year brings all sorts of declarations and resolutions – many of which get abandoned just a few weeks (or days) into January. The most common New Year’s resolution I’ve seen lately is people resolving to do 75 Hard – a program designed to completely change your body and develop some serious grit. It’s a tough program, but worth it, and it got me thinking: what if we did a 75 Hard for business owners? 75 business days to completely change your business, and develop systems that WORK. If you’re keen to join me, you’ll find all the resources you’ll need, here: bit.ly/75HardBusiness ..read more
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Positioning as premium in a cut price industry
Boom Your Biz
by Sonya McIntyre-Reid
5M ago
My podcast on discounts and promotions last month generated some really interesting discussion. The general consensus was that, while many business owners understand that discounting doesn’t contribute long-term to their brand, they either didn’t know how to STOP relying on promotions, or they didn’t feel their brand was ‘premium enough’ to warrant charging higher prices. And while these are totally valid concerns, they’re not insurmountable problems. Here's the thing: YOU get to set your prices. YOU get to say what your value is. And YOU can change your mind, one way or the other, whenever yo ..read more
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Avatars: the secret to better messaging
Boom Your Biz
by Sonya McIntyre-Reid
5M ago
One of my idols, Seth Godin, once said, “When you speak to everyone, you speak to no-one”. And nowhere is this clearer to me than in the marketing world. Try and speak to everyone and your message comes across as weak, generic, and I hate to say it - a little bit desperate. So, how do you avoid becoming the pick-me of your industry? For starters, you stop trying to please everybody, and you speak directly to your customer avatars. In this episode I’ll take you through: - What a customer avatar actually IS, - Why getting granular about your customer avatar, matters, - How you create an EFFECTIV ..read more
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Barbie: A Masterclass in Marketing
Boom Your Biz
by Sonya McIntyre-Reid
5M ago
If you haven’t seen the Barbie movie yet, I’m willing to bet you’ve seen one of the MANY collaborations being promoted… well, pretty much everywhere! The hype for the film began WELL before its release date, and from a marketer’s perspective, the campaign has been a masterclass in how to do things right. In this episode, I’m going to show you how the main themes of the film were reflected throughout the marketing cycle, and hopefully give you some ideas for tapping into pop culture trends the RIGHT way in your own marketing. I’d love to hear which of these lessons you’re going to implement in ..read more
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How did Threads unravel so quickly?
Boom Your Biz
by Sonya McIntyre-Reid
6M ago
At the time of recording this episode, Threads has been live for about 8 weeks and the term I’ve heard used to describe it the most has been, “a flash in the pan”. Like Periscope and Telegram, Threads never really made it off the ground. In this episode, I discuss: - WHY Threads was invented in the first place - The gap in the market it aimed to fill - Why I think it didn’t live up to the hype, and - What to do if you want to stay on the platform a little longer, just in case it DOES end up taking off. Which it still could, you know. In marketing, anything is possible ..read more
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Reclaiming my name... Taylor Swift style
Boom Your Biz
by Sonya McIntyre-Reid
6M ago
When it comes to the world of business, your name conveys more information than you may realise. So the decision to CHANGE an established business name is not one that should be entered into lightly! In this episode, I share the reasons behind my business name change, and how it all started when Taylor Swift decided to re-record all her old albums. As they say, inspiration can be found everywhere, if you care to look for it! I hope that, after listening, you realise that the comeback is always bigger and better than the setback - and that, if things aren't feeling quite right in your business ..read more
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Special Offers: Increase your value, DON'T discount your price
Boom Your Biz
by Sonya McIntyre-Reid
6M ago
Everybody loves a bargain, but constant discounting can completely wipe out your profit margins. And believe it or not, it can also damage the perception of your business AND your industry, as a whole. In this episode, I’m going to share my thoughts on when discounting ISN’T appropriate, and give you practical examples of what you should do instead. Want to continue the conversation? Join the Boom your Biz Facebook group, here: https://www.facebook.com/groups/boomyourbiz ..read more
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Let me testify: the power of positive reviews
Boom Your Biz
by Sonya McIntyre-Reid
6M ago
SO many things go into building trust with clients and customers, so if they’re encountering your business for the very first time? There’s one thing simple thing you can do to build trust: get those 5 star reviews. In this episode I’ll take you through why reviews carry so much weight, why you want customers to share their experience and not just leave a star rating, and how you can make it SUPER simple for customers and clients to leave you a glowing review. Join the Boom your Biz Facebook group, here: https://www.facebook.com/groups/boomyourbiz Get your free template for getting more review ..read more
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Adapt or Die: What we can learn from Frank Green
Boom Your Biz
by Sonya McIntyre-Reid
7M ago
While the word ‘pivot’ certainly WAS overused during the pandemic, the ACT of pivoting was crucial to the survival of countless small businesses. Now that we’re well and truly on the other side of Covid, it’s a great time to reflect on the lessons we’ve learned and to examine those businesses that not only survived, but THRIVED, in those turbulent times. Because tough times never last, but tough (and adaptable) businesses do. Adapt or die, as they say. In this episode, we’re going to talk about a brand that not only adapted quickly, but built a cult following in the process: Frank Green ..read more
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Attracting top-tier talent with the team from Huntsman Recruiting
Boom Your Biz
by Sonya McIntyre-Reid
7M ago
Whenever I come across a service-based business that does marketing differently, I like to dissect what they're doing. And occasionally, I get really lucky and I get to talk to the creative minds behind these campaigns! In today's podcast episode, I'm talking to Rhyley and Kaity from huntsman Recruiting, a regional recruitment agency that does things VERY differently to their competitors. Whether you're looking for employees, on the job hunt yourself, or just want to hear their take on the importance of standing out in your industry, you're going to get value from this episode. You can find Hu ..read more
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