64. How to eliminate BAU (Business as Usual) work to increase the capacity, agility and strategic focus of your marketing team
Lean Mean Marketing Teams
by Ty Hayes
1w ago
 Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation.  Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift focus towards strategic initiatives that drive organisational growth.  The discussion emph ..read more
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63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams
Lean Mean Marketing Teams
by Ty Hayes
2w ago
Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams.  Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to current or aspiring marketing leaders looking to optimise their team's performance. Tune in to the new show to: Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities Discover agile mark ..read more
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37. How to compete against Amazon by playing a different game
Lean Mean Marketing Teams
by Ty Hayes
2w ago
Steffen Daleng, CMO of Booktopia, Australia’s largest online bookstore joins us on this episode to talk about the changing role of marketing. Steffen was also named the #15 Top People in Ecommerce in 2021 by Inside Retail. Steffen has had a fascinating career starting out in the army, working his way through starting, acquiring and selling several companies in different countries whereby he honed his Ecommerce and digital marketing skills, all the way until his current role as CMO of Booktopia where he’s helped their IPO, and helped them grow at quite a rapid rate. In this episode we discover ..read more
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61. Design your marketing team structure to fit your company's growth stage
Lean Mean Marketing Teams
by Ty Hayes and Jonathan Metrick
3M ago
Jonathan Metrick, Operating Partner at Sagard joins us on the episode today.  In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.   The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company scales. Jonathan shares the three company growth stages identified in the report - early, d ..read more
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43. Lessons from building high-performing marketing teams inside Uber and Google
Lean Mean Marketing Teams
by Ty Hayes, Lucinda Barlow
4M ago
Lucinda Barlow, Senior Director, Head of Marketing APAC at Uber, shares incredible agility and team culture insights. We discuss: Lucinda's fascinating background and the lesson she learned early on in her career; How Uber has pivoted during COVID-19 to shift resource and budget away from mobility and into delivery, and how they can move so quickly at scale due to their strong operations backbone; Agile and growth mindset, flexibility, and the importance of empathy with your staff and your customers during times of crisis; What Lucinda loves about working in tech and the kinds of people that ..read more
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58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness
Lean Mean Marketing Teams
by Ty Hayes, Sheena Sudra and Gemma Gray
7M ago
With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss:  The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and insights. How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this ..read more
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57. The First 90 Days with the CMO of Calendly
Lean Mean Marketing Teams
by Ty Hayes
9M ago
with Jessica Gilmartin, Chief Marketing Officer of Calendly Jessica’s pivotal career moment  When Jessica turned 20, she fulfilled her dream of living in Paris. Although this was initially a frightening step, Jessica has always drawn on this experience as a way to reinforce that she is capable of taking risks which were reinforced by her subsequent city relocations and starting her own business. Jessica’s Current Role as CMO at Calendly Despite having 10 million users and strong organic and viral growth, Calendly only introduced a sales and marketing team 8 years after it’s initial launch ..read more
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56. Agile Marketing Success Factors
Lean Mean Marketing Teams
by Ty Hayes
10M ago
with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast  In this episode, we discuss the following:  Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of self-empowerment in the team The role of agile software and what to consider when choosing a tool The watch-outs and mistakes that most teams make when getting started with agile marketing  The keys to a successful agile market ..read more
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54. How Agile Marketing Drives Customer Centricity
Lean Mean Marketing Teams
by Ty Hayes
1y ago
Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the  The Marketing Agility Podcast  Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss:  How Ty’s implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia.  Ty summa ..read more
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53. How to build a strong team culture and land your dream job
Lean Mean Marketing Teams
by Ty Hayes
1y ago
Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC)  joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation to team culture and development Measures that Erik and his team have taken to improve culture and team performance including participating in the High-Performance Marketing Teams Workshop by Growth Generators Tips to help your team find meaning ..read more
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