61. Design your marketing team structure to fit your company's growth stage
Lean Mean Marketing Teams
by Ty Hayes and Jonathan Metrick
2M ago
Jonathan Metrick, Operating Partner at Sagard joins us on the episode today.  In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.   The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company scales. Jonathan shares the three company growth stages identified in the report - early, d ..read more
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43. Lessons from building high-performing marketing teams inside Uber and Google
Lean Mean Marketing Teams
by Ty Hayes, Lucinda Barlow
3M ago
Lucinda Barlow, Senior Director, Head of Marketing APAC at Uber, shares incredible agility and team culture insights. We discuss: Lucinda's fascinating background and the lesson she learned early on in her career; How Uber has pivoted during COVID-19 to shift resource and budget away from mobility and into delivery, and how they can move so quickly at scale due to their strong operations backbone; Agile and growth mindset, flexibility, and the importance of empathy with your staff and your customers during times of crisis; What Lucinda loves about working in tech and the kinds of people that ..read more
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58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness
Lean Mean Marketing Teams
by Ty Hayes, Sheena Sudra and Gemma Gray
6M ago
With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss:  The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and insights. How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this ..read more
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57. The First 90 Days with the CMO of Calendly
Lean Mean Marketing Teams
by Ty Hayes
8M ago
with Jessica Gilmartin, Chief Marketing Officer of Calendly Jessica’s pivotal career moment  When Jessica turned 20, she fulfilled her dream of living in Paris. Although this was initially a frightening step, Jessica has always drawn on this experience as a way to reinforce that she is capable of taking risks which were reinforced by her subsequent city relocations and starting her own business. Jessica’s Current Role as CMO at Calendly Despite having 10 million users and strong organic and viral growth, Calendly only introduced a sales and marketing team 8 years after it’s initial launch ..read more
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56. Agile Marketing Success Factors
Lean Mean Marketing Teams
by Ty Hayes
9M ago
with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast  In this episode, we discuss the following:  Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of self-empowerment in the team The role of agile software and what to consider when choosing a tool The watch-outs and mistakes that most teams make when getting started with agile marketing  The keys to a successful agile market ..read more
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54. How Agile Marketing Drives Customer Centricity
Lean Mean Marketing Teams
by Ty Hayes
11M ago
Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the  The Marketing Agility Podcast  Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss:  How Ty’s implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia.  Ty summa ..read more
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53. How to build a strong team culture and land your dream job
Lean Mean Marketing Teams
by Ty Hayes
1y ago
Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC)  joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation to team culture and development Measures that Erik and his team have taken to improve culture and team performance including participating in the High-Performance Marketing Teams Workshop by Growth Generators Tips to help your team find meaning ..read more
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49. Becoming a whole marketer with Abigail Dixon
Lean Mean Marketing Teams
by Ty Hayes
1y ago
Discover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values. The required soft, leadership and technical skills to be an effective marketing leader. The importance of engaging and involving a wide range of stakeholders when developing your marketing str ..read more
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48. What every marketing leader should know about finance with Adam Fraser
Lean Mean Marketing Teams
by Ty Hayes and Adam Fraser
1y ago
Adam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hurdle rates.  Learn to speak the language of finance to make robust business cases and budgets, and get more funding approved. By building empathy with the CFO and upping your financial acumen, you'll become a smarter marketer and a more influenti ..read more
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41. A better way to develop your go to market strategy
Lean Mean Marketing Teams
by Ty Hayes
2y ago
Christina Del Villar, Founder and Chief Marketing Strategist, joins us on this episode. Christina is author of the book, Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy, which is discussed throughout the interview today. In this episode, we discuss: The G.R.I.T. Marketing Method: G - go-to-market strategy; R - repeatable, predictable and measurable; I - intention and T - tools and technology; What’s wrong with how companies are currently developing their go-to-market strategy, and how to get this right by developing the strategy together, with all ..read more
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