Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares:  How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering relationships which has set his career on a positive trajectory Critical advice for aspiring marketing leaders, underscoring the significance of being data-driven, having empathy, and striving for excellence beyond what's expected.&nb ..read more

Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems.  The value Bev places on agency-client relationships, the impact of avoiding uncomfortable conversations, and the significance of leading with purpose, authenticity, and consistency.  Advice to aspiring CMOs including the importance of self-ref ..read more

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today.  In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.   The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company scales. Jonathan shares the three company growth stages identified in the report - early, d ..read more

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss:  How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share)  her work plans and objectives. How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally. How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of ..read more

In this episode, we have an illuminating discussion with Jac Phillips, ex-Senior Director and Head of Marketing for Visa in Australia, New Zealand and South Pacific. Prior to Visa, Jac had an illustrious career in financial services with Bank of Melbourne, ANZ Bank, and also spent time with IBM. Jac is also a Marketing Advisory Board member with Deakin Uni, and has been recognised in the Asia Top 50 Women Leaders by World Federation of Marketing Professionals. This episode explores two critical topics: How to do more with less including the importance of prioritisation; and Jac’s leadership l ..read more

Andrea Fryrear - President and Co-founder of AgileSherpas and Agile marketing author and expert, joins us on this week’s episode. Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing roles including content strategists, content marketer, project manager, and editorial assistant for both brands and agencies. But once she discovered Agile ways of working, Andrea has never looked back.  We dive deep into the fourth Annual State of Agile Marketing report by AgileSherpas and Forrester released in 2021. This study of almost 600 marketing teams reveals the current state of ..read more

Joel Goodsir, Head of Marketing at Inspirations Paint, joins us on this week’s episode.  Inspirations Paint is Australia’s largest network of paint stores, a franchise with more than 130 stores across Australia. In this episode, we discover: Some of the intricacies, challenges and opportunities inherent when working in a marketing role in a franchise; How Joel has changed their targeting strategy, built out their tech stack and have started delivering on an omni-channel CX strategy; How Joel has built an E-commerce offering in the home improvement space which is currently unrivalled; How ..read more

Lisa Ronson, CMO of Coles Group, joins as our guest today.  If you're a marketer in the APAC region, then Lisa's reputation precedes her. But for our global audience, Lisa is an incredible marketing leader with a trophy cabinet bursting at the seams, including this snapshot below: Being named one of Asia Pacific's 50 most influential, purposeful marketers by campaign Asia Pacific in 2019 and 2020;  Number one most innovative marketer by CMO magazine in 2018;  The Australian Marketing Institute CMO of the year, team of the year and campaign of the year 2018; and  Cannes 201 ..read more

Host Ty Hayes addresses the monster in the room that plagues many marketing teams - the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams. They are common phenomena, but if left unchecked lead to team dysfunction, misalignment, politics and ineffectiveness.  Ty shares: The nine telltale signs that it's time to restructure your marketing team The four common reasons that these ‘Frankenstructures’ are created and why they are so hard to tame; Seven simple things you can do right now to re-align your marketing team Using a “design thinking approach” to help remodel your t ..read more

Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode. Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne.  In this episode we discuss: What to do when you have to restructure two marketing teams into one due to a merger; The importance of being human and bringing staff on the journey; The importance of building the brand and achieving brand consistency; How to include ..read more