Don't Forget Bing
Bobble Pod
by Bobble Digital / Callum Ronan Creative
2M ago
In the last episode of the current series, Manni takes a look at Bing as an ad platform which shouldn't be an afterthought for your digital marketing even with Google being the King/Queen of the search engines Manni explores the advantages of using Bing which links to the likes of MSN, Yahoo, AOL and Linkedin alongside Google Ads Even with smaller market segments, there are advantages to be gained as Manni shares why links from the episode Share of Market over time - https://gs.statcounter.com/search-engine-market-share If you like the series why not subscribe new episodes will be out soon ..read more
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That's the way the cookie crumbles
Bobble Pod
by Bobble Digital / Callum Ronan Creative
2M ago
What does a cookie-free future look like on the Internet? As Brands and marketing strategies move away due to clamping down on third-party cookies how will brands improve their marketing strategy when the data might not be available Manni Singh CEO of Bobble digital explores a cookie-free future and the alternatives that brands are turning to ..read more
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Retail 2023 Marketing Round Up
Bobble Pod
by Bobble Digital / Callum Ronan Creative
3M ago
The festive period failed to make amends for a challenging year of sluggish retail sales growth, as weak consumer confidence continued to hold back spending... Helen Dickinson OBE, Chief Executive of the British Retail Consortium So the festive period is over, and everyone is back into the swing of things, we are all reviewing 2024 performance but Retail as a whole had a sluggish 2023 and the December and Autumn/Winter Seasons did not help, Manni Shares his thoughts on why 2023 was a bad year for Retail sales and how the 2nd Hand Market is thriving thanks to the cost of living crisis. what ..read more
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COP28 Review Part 2
Bobble Pod
by Bobble Digital / Callum Ronan Creative
3M ago
Following Part 1 of our Cop28 Special episodes Manpreet Singh CEO of Bobble Digital shares more about the exhibits he got to see at last year's event Including the Saudi Arabia Green Initiative and an unexpected chat with Microsoft Azure AI which could lead to positive results down the road. This episode was recorded in the UAE on the 13th of December 2023. what questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod ..read more
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COP28 Review Part 1
Bobble Pod
by Bobble Digital / Callum Ronan Creative
3M ago
"As of November 2023, we have protected 2'166 acres of land in two and half years" This is how much Land Bobble Digital has helped save for the Rainforest Trust UK. Manni shared his experiences of the events at COP28 and what he has been getting up to as he meets up with The British Chamber of Commerce, British Business Group, Hariot Watt University and First Abu Dhabi Bank sharing more about what he has learnt from networking and the local business community This episode was recorded in the UAE on the 13th of December 2023 What questions do you have, send them to @BobbleDigital using the ..read more
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Digital Marketing in UAE vs UK
Bobble Pod
by Bobble Digital / Callum Ronan Creative
3M ago
"For every dollar spent in the Middle East, a company can reach up to 4 people in the UAE or the wider Middle East regions" Manni ( Mr Bobble) shares his insights into Digital Marketing in The UAE vs The UK and whether he can see a difference since launching in the UAE this episode was recorded in the UAE on the 13th of December 2023 what questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod ..read more
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A Digital Journey through the Ages With Ian Pruchniewicz
Bobble Pod
by Bobble Digital / Callum Ronan Creative
3M ago
“An old retail businessman” living with technology" Bobble Digital CEO, Manpreet Singh speaks with Ian Pruchniewicz, exploring his firsthand experience of witnessing the emergence of the digital age whilst he ran his business Maycroft Lloyd Loom ..read more
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2023 Digital Trend Analysis
Bobble Pod
by Bobble Digital / Callum Ronan Creative
3M ago
At the start of 2023, Bobble Digital CEO Manni Singh made his predictions about the year's upcoming digital marketing trends to look out for; Nearing the year's end, he puts himself to the test to see How accurate were his forecasts around AI, ChatGPT, short-form video, influencer marketing, and more. Find out if he needs to clean his marketing crystal ball or if Mr Bobble has mystic marketing powers. Do you agree with Manni’s verdict on his 2023 predictions Tweet us @BobbleDigital or drop us an email at media@bobbledigital.com ..read more
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A Bobble Christmas Carol
Bobble Pod
by Bobble Digital / Callum Ronan Creative
3M ago
Up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis how do marketers and brands cope with a tought couple of months ahead? Manni Singh explores new data from from the IPA which show's that while shoppers will be cutting back on their purchases this year, they still want to see brands embracing the festive season with their communications. More than a third are looking for an injection of festivity (37%), while humour (21%), nostalgia (20%) and a focus on value (20%) are all important considerations. So what can you ..read more
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Black Friday Digital Marketing Tips
Bobble Pod
by Bobble Digital / Callum Ronan Creative
3M ago
"31% of Black Friday shoppers start early, with One in four shoppers hitting the stores between 5 AM and 10 AM" Black Friday is the Friday following American Thanksgiving. It’s notorious for slashed prices in e-commerce and brick-and-mortar stores, causing a surge in consumer spending but what is the Biggest Mistake most e-commerce companies make with seasonal sales? Manni explores the biggest mistakes companies make and how you can make sure you don't make the same mistake this sales season. How are you preparing for this black Friday sale? send them to @BobbleDigital using the hashtag #Mr ..read more
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