Wondering where to invest your marketing budget for maximum ROI?  Join Chris and Stephen Kee from SME Digital as they dive into insightful discussions and practical tips on optimising your marketing spend. Gain practical advice and expert tips that will empower you to make informed decisions and drive business growth effectively.  ..read more

Ever wondered how top brands nail their messaging?  Join Chris and William from William Eisenhuth LinkedIn Ghostwriting as they share powerful strategies for brand messaging development in business.  Discover how to resonate with your audience and build a brand voice that stands out. Tune in for expert tips on creating impactful narratives and enhancing your brand's identity ..read more

Discover the secret to connecting with purpose through Authentic Marketing!  Join Chris and William from William Eisenhuth LinkedIn Ghostwriting as they reveal effective strategies for connecting authentically with your audience through purpose-driven marketing. Tune in for expert advice and practical insights that will elevate your marketing impact ..read more

How are Australian businesses navigating spending in tough times?  Listen to this podcast where Chris and William from William Eisenhuth LinkedIn Ghostwriting share insights on the impact of business spending during an economic slowdown. Discover the strategic decisions shaping the future of the Australian market ..read more

Discover the secrets to standing out in a crowded world!  Tune in to Christopher Melotti and Claire Styles from C Legal & Co as they unravel the art of creating a vibrant personal brand. From crafting your unique story to leveraging social media, they'll guide you through practical steps to build a brand that truly reflects YOU.  Don't miss this insightful episode packed with actionable tips and real-world examples ..read more

Are you a doctor, pharmaceutical rep or healthcare professional who is looking for new ways to connect with your patients? You’re not alone – the entire medical industry is looking for new ways to present their practice to health-conscious Australians. Listen to this podcast episode where Chris  shares 7 medical marketing trends to watch out for in the Australian healthcare space and offers some tips on connecting with your patients ..read more

How do you make EVERY marketing dollar count?  Tune in as Christopher Melotti and Christine Day from Results 2Day as they share strategic insights to maximise your ROI. From targeting the right audience to crafting compelling messages, this podcast equips you with actionable tips to amplify your marketing efforts. Whether you're a seasoned marketer or new to the game, join us for expert advice on getting the most out of your marketing budget ..read more

Tired of the business world's mediocrity dragging you down? It's time to transcend mediocrity and unlock your true potential in the world of business! Join Christopher Melotti and Lucy Bingle from Lucy Bingle | LinkedIn Marketing Experts, as they dissect the everyday struggles and hurdles of entrepreneurship. From navigating fierce competition to overcoming the fear of failure, they uncover the secrets to breaking free from the status quo. Tune in for practical advice and inspiration to elevate your game and conquer adversity.  ..read more

In an ocean of competition, what makes a brand stand out? A clear, concise and relatable brand identity! Every business has a unique identity hidden beneath the surface and it’s time to let that shine. The best way to do that is by developing Core Brand Messaging. So, are you ready to define your brand? Find out in this podcast how Core Brand Messaging Guidelines can do just that ..read more

Did AI kill copywriting? Our fearless answer: it’s the complete opposite! Wait – hear us out. AI has actually given human copywriters a new role and breathed new life into copywriting and content marketing today. How? Listen to this podcast episode where Chris explains the role of human copywriters in the AI era ..read more