Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’. Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls random acts of marketing. To avoid random acts of marketing, Doug explains the Growth Gears and how to avoid random marketing pr ..read more

This can't be possible? But it is! With the right approach. Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose who they bring on as clients. THIS sounds like a story worth hearing. Connect with Nancy https://www.linkedin.com/in/ACoAAAEY0MUBeMOaZBkENgyjdAvT7Ts1qn6uixg? Subscribe to The Neil Wilkins Podcast https://podcasters.spotify.com/pod/dashboard/home ..read more

"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to create value that resonates. Let's redefine growth, one strategic decision at a time, and transform potential into tangible success." Success in marketing, as in wealth building, comes from setting clear goals, efficiently managing resources, continuously ..read more

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness. Erin says, “I am a former business exec, an award-winning brand strategist, and a humanistic leader turned business author, advisor and executive coach for ..read more

Carlos A. Alvarenga is an independent communications researcher, writer, and coach. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture. Carlos is currently a Ph.D. student in Communications and Rhetoric at the University of Maryland. He holds a B.A ..read more

Matt Readman, chief strategy officer of Omicom-owned sports creative agency Dark Horses has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand owners, insights, learnings and advice, on how to not only understand sport better through that lens, but also how to use it to build their businesses.  Some of the key learning for brands are:  1. Sport is not automatically a for ..read more

Craig Cooke and Neil Wilkins discuss Mindfulness in Business. Craig started, built and sold a digital marketing agency. He started it with $1,300 and a computer. He has just released his first book, Business Kung Fu, a mindset book to help business owners and professionals overcome challenges on their journey. In this conversation, Craig shares how passion, discipline, expertise, confidence and faith can work in harmony in a generative cycle to build the potential in each element, leading to entrepreneurial success. To find out more, get a copy of Craig’s book https://amzn.eu/d/f0VyQ9N For mor ..read more

Described as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino. Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'. Listen to marketing opinions you may never have thought of before, in this interesting conversation. Connect with Gee https://www.linkedin.com/in/ranasinha/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins ..read more

“AI is being rapidly adopted in marketing, with 84% of marketers using AI in 2020, up from 29% in 2018” (Source: Salesforce) "AI is the future, not just of technology, but of humanity." (Quote: Stephen Hawking) “AI takes traditional process mapping to the next level by automating inefficiency discovery, enabling real-time monitoring, and generating actionable process improvement insights - all at a speed and scale not possible with manual methods alone. This empowers businesses to streamline processes, reduce costs and boost overall operational efficiency.” Find out more with Neil Wilkins http ..read more

Neil Wilkins is joined on the podcast by serial entrepreneur Chris Schutrups, who has an extensive career and lifestyle that spans hospitality and financial services businesses. We learn from Chris how to share the passion with your staff, scale a business, take risks, practice data-driven decision making and limit self-doubt. Chris is the founder of some of the UK's leading mortgage brands. Connect with Chris Subscribe to the Neil Wilkins Podcast ..read more