Opinionated Marketers on: LINKEDIN
The Cambridge Marketing Podcast
by LightBlueMedia
6d ago
Is there just a chance you're spending too much time on Linkedin?  Opinionated Marketer Charles Nixon thinks so ..read more
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Professional Development
The Cambridge Marketing Podcast
by LightBlueMedia
1w ago
Following on from our last podcast on Apprenticeships, this week Kiran looks at Professional Development and how we can all continue to expand our knowledge and skillset.  Alan Anstead guests ..read more
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Apprenticeships
The Cambridge Marketing Podcast
by LightBlueMedia
2w ago
It's National Apprenticeships Week, and my guest is Nicola Drury - UK Apprenticeship manager at Amazon.  She lifts the lid on how many apprentices they have, how old they are, and the benefit they bring to the Amazon business ..read more
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Opinionated Marketers on: FACEBOOK
The Cambridge Marketing Podcast
by LightBlueMedia
3w ago
As Facebook celebrates its 20th anniversary this week, one listener asks our Opinionated Marketers: why has it succeeded where others have failed?  Kiran Kapur and Charles Nixon discuss ..read more
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Greenwashing
The Cambridge Marketing Podcast
by LightBlueMedia
3w ago
As a new EU Directive on 'Greenwashing' comes into force, Nigel Clark of Cambridge Marketing College discusses its impact for marketers - even for those outside of the European Union.  ..read more
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Opinionated Marketers on: SEGMENTATION
The Cambridge Marketing Podcast
by LightBlueMedia
3w ago
This week we look at the increasing importance of audience segmentation for marketers ..read more
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Opinionated Marketers on: Data
The Cambridge Marketing Podcast
by LightBlueMedia
1M ago
This week, we discuss the importance of accuracy and fact checking - with some timely examples from key UK publications.   ..read more
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Creativity
The Cambridge Marketing Podcast
by LightBlueMedia
1M ago
Inspired by a listener question - this week we discuss all things creativity.  How do you get your best ideas?  Why aren't you feeling creative as normal?? Kiran Kapur discusses, with expert insights from Martin Talks, David Hall and Rob Watson.   ..read more
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Opinionated Marketers on: GOOD NEWS
The Cambridge Marketing Podcast
by LightBlueMedia
1M ago
This week, our Opinionated Marketers reflect on two positive new stories ..read more
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The Perma-Vuca Crisis
The Cambridge Marketing Podcast
by LightBlueMedia
1M ago
This week we revisit VUCA with Natacha Wilson, a Development Consultant and Marketeer - and introduce a new model 'BANI'.   Hosted by Kiran Kapur of Cambridge Marketing College ..read more
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