The Cambridge Marketing Podcast
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The Cambridge Marketing Podcast offers unrivaled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
The Cambridge Marketing Podcast
5d ago
This week we lift the lid on marketing in the gambling sector. My guest, Richard Jerman, talks us through the different types of gambling, discusses how the world of 'online' has changed the industry, and we ponder what might come next. ..read more
The Cambridge Marketing Podcast
1w ago
This week our Opinionated Marketers discuss the Boardgame Boom and, with John Lewis naming its new Chairman, we look at how you secure your customer base. Kiran Kapur and Charles Nixon discuss ..read more
The Cambridge Marketing Podcast
1w ago
This week my guest is Ali Gamble of ILUX. We discuss how you market in one of the most competitive industries, how to analyse your market and explain what 'Pain Points' are ..read more
The Cambridge Marketing Podcast
1M ago
This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.
Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo ..read more
The Cambridge Marketing Podcast
1M ago
This week my guest is Mark Herschberg, who talks us through the ‘Career Toolkit’. He’ll explain why mindset plays a vital role in your career, what your ‘long’ and ‘short’ sides are, and how you execute a career plan ..read more
The Cambridge Marketing Podcast
1M ago
This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer ..read more
The Cambridge Marketing Podcast
1M ago
This week my guest is BBC TV presenter and celebrity farmer Adam Henson who's spent some time away from his farm, looking at just how long it can take to settle into a new job. Essential listening for anyone in an apprenticeship, or about to start work for the first time ..read more
The Cambridge Marketing Podcast
1M ago
As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions. We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand. Kiran Kapur and Thomas McAlinden discuss ..read more
The Cambridge Marketing Podcast
1M ago
In a new sub-series, our Opinionated Marketers look at Growth Opportunities. This week, everything from the pet market to climate change comes under the microscope. Hosted by Kiran Kapur and Charles Nixon of Cambridge Marketing College ..read more
The Cambridge Marketing Podcast
2M ago
Is there just a chance you're spending too much time on Linkedin? Opinionated Marketer Charles Nixon thinks so ..read more