In this episode, Yellow Marketing's Darcey Lockyer explains how to develop more creative ideas in your marketing Topics covered include: - How to come up with good ideas under pressure - The importance of tone and personality in your marketing ideas - How to get constructive, helpful feedback on your ideas - Examples of simple but effective ideas - Software and platforms to use to help find out what type of marketing your audience is interested in. The episode is hosted by Yellow Marketing Co-Founder David Roberts. If you would like a full marketing, design, social, digital and video DEPARTMEN ..read more

In this episode, Yellow Marketing's Ffion Colton explains how to find more success from your email marketing campaigns. Topics covered include: - What content to include in your emails to improve conversions - How to organise your lists to get more results - How to stay out of junk folders - What your customers actually want to read - Realities of GDPR in email marketing The episode is hosted by Yellow Marketing Co-Founder David Roberts. If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing P ..read more

In this episode, Yellow Marketing's Lucy Slater discusses the realities of using influencers and celebrity endorsements in your campaigns. Topics covered include: - How to choose the right influencer for your industry - The different types of influencers to choose from - Using celebrity endorsements - Examples of successful influencer campaigns - What influencers are looking for in return The episode is hosted by Yellow Marketing Co-Founder David Roberts. If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the ..read more

In this episode, Yellow's in-house designers Adam & Charlie discuss ideas from big brands that can inspire your marketing. Topics covered include: - Ideas from big brands that small brands can use - How to make your brand memorable and stand out from the crowd - How to keep having new, interesting campaigns even if you only ever sell one product or service - The ultimate sin of marketing that you need to avoid - How to get people to be 'part of your tribe' and build a community with your customers The episode is hosted by Yellow Marketing Co-Founder David Roberts. If you would like a full ..read more

Zoe Marcar explains how both small and large businesses are using TikTok successfully in their marketing. Topics covered: - What type of content goes viral - Examples of brands using TikTok right - Advertising on TikTok - How TikTok's algorithm works - Types of videos you can try in your marketing This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing. If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: www.yellowmarketingprogramme.com/infopack/ If y ..read more

Becca Fadden explains how to increase the productivity and results of your marketing team. Either in-house or if you use an agency. Topics covered: - What your team want from you as a manager - How to meet targets and goals - How to help your team understand the tone and message that you want in your marketing - Having realistic expectations - How to save the time of both yourself and your team This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing. This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast ..read more

Joe Edge takes us through how important artificial intelligence has become in marketing. Topics covered: How AI is being used in social media and pay per click advertising How artificial intelligence effects your ranking in Google How AI can now write marketing copy for you! Why data is so important in todays marketing How chat bots can improve your customer service This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing. This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to ..read more

In this episode, Olivia Murphy explains the power of content marketing in 2020 and moving into 2021 (especially during a global pandemic!!) Listen now to find out the following: - How big brands are handling content marketing and how smaller companies can copy their success - What content to post that grows trust with an audience and grabs customers - What kind of content increases engagement - The dangers of not being active with content marketing - Examples of successful content campaigns This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing. This podcast is sp ..read more

In this episode, marketing expert Becca Fadden explains the importance of having long term marketing strategies. Listen now to learn the following: - How thinking 'short term' with your campaigns will cost you sales in the long run - Examples of how a 12 month strategy can be set up - How to grow a recognisable and trusted brand - How to properly schedule a campaign for better results - How to plan your marketing time management This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing. This podcast is sponsored by Zymplify – Sales and marketing automation software t ..read more

In this episode, designers Adam Gee and Charlie Coakley explains the importance of having consistency in your branding if you want to bring in more customers. Listen now to learn the following: - How to have a more memorable brand - Examples of big mistakes made by big brands - How to increase sales for free - How regularly you need to be sending marketing to people - Using influencers & partners correctly in your marketing - How to make your audience trust you more than the competition - Why you need to produce brand guidelines asap - What customers want from your marketing This episode i ..read more