What are your content creation habits? Are you a poster then ghoster? Are you a create, share, repeat daily machine? If these strategies feel good and bring you sales, don't change a thing. But if creating content is always number one on your to-do list, it's time to learn how to repurpose your long-form content. Your potential clients need to see, hear and feel your messages multiple times. And your brain needs to wander in between coming up with ideas. Reusing your content is a good thing. Knowing how to build on the work you've already crafted is game-changing as a small business owner. If ..read more

Returning to a 9-5 job doesn't mean you've failed at this business thing. Trusting, backing and giving your career your all can look like deciding a regular paycheck, sick leave and being supported by a team is exactly what you need right now. Our career paths don't look like they did for our parents, yet we still carry the stigma and shame of switching things up. If you feel it's time for a change or a new direction, you'll love this casual, honest conversation with one of my biz besties, Taylor, who has reimagined her freelance career over the past year.  In this episode, we chat about ..read more

We've all experienced the disappointment of working with a service provider who has not met our expectations or delivered on their promise. This is because most of our focus and attention is on signing clients, and not much thought is given to what to do once they’ve said yes. That's why today on the show, we're sharing practical advice on how to make your potential and existing clients feel like they're in good hands, from the point of inquiry through to offboarding. With just a few tweaks, you can turn your customer experience from meh to share-worthy and fill your client roster. In this epi ..read more

Should I start a podcast is one of my coaching clients' first questions. Today I’m going to share the benefits and challenges of starting a podcast so you can decide if it’s the right platform for you. But I’m going to do this with a twist. Podcasting isn't the only way to grow your audience, share your expertise and produce evergreen content. So I’m going to share the five main reasons why clients and my community tell me they want to start a podcast and provide content alternatives that may be better suited for the time and financial constraints, personal responsibilities, client commitments ..read more

With our increasing love of video, having the tools to express yourself and connect with your audience online has never been more important. So if you've thought: "I don't know where to start, what would I even talk about?" Or "I have so much to talk about, so I'll say it all....' This episode is for you because neither option will support your audience until you learn how to craft your unique and succinct story and use storytelling techniques to convey your message.  Then you can worry about managing your nerves, put boundaries in place to reduce vulnerability fatigue and ensure the vid ..read more

What's your sale conversion rate? I have a 95% discovery call conversion rate. So if a potential coaching client books a time to speak with me, I will assume they’re keen to get started. And around 80% of people who DM me on Instagram about my programs also decide to work with me within 1-2 weeks of that first message. Both of which are very high for my industry. I often share this information with my coaching clients and am met with questions like what is sale conversion rate, how I can improve mine, and how I can use this information to inform my sales and content marketing strategy. I will ..read more

Hiring a 'mini-me' won't solve your income, time and productivity issues. We get told time and time again that hiring a team is the next logical step if we want to work with more clients and make more money. I've been in management roles for over 15 years, and I can tell you that inviting more humans into your business on a whim isn't the answer. Being a manager comes with expectations and responsibilities. It's not the right choice for everyone. Before you hire a VA or junior service provider, listen to my conversation with Mel. She shares everything you need to know about building a team so ..read more

Today I'm sharing 5 unethical marketing strategies and tactics that aren't obviously unethical because they are used by many online business owners across industries and business types. 1. Sharing client wins, comments and "I'm in" messages without permission 2. Charging clients for international conversion fees (and other expenses in your business) 3. Taking photos and screenshots of client calls and group calls without permission 4. Making one client the "poster" client for quality or cause you want to promote 5. Not being available to answer client questions during the sales process I'll ex ..read more

Pricing our services, products and programs as business owners is tough. And if it's feeling extra heavy for you right now, you're not alone. The conversation with my coaching clients has shifted from 'What do I charge?' to 'Should I raise my prices in this economic climate?' Everyone feels the pinch, and we're being more considered with our investments and time than ever. But that doesn't mean your clients don't have money and people don't want to pay for your offers. So before you reduce your prices, have a 50% off sale or create a low-cost offer, listen to my conversation with Jasmine. You ..read more

If you’ve been following me for a while, you’d know I’m a huge advocate for looking within to find answers and guidance for all things business instead of looking externally for validation.  One of the reasons why I believe we look externally is because we often feel like everything’s been done before, and there is nothing unique about our business.  Especially when we compare ourselves to our peers and competitors.  So if you've ever thought: "I don't know why people follow me." "The story of how I got into business is boring." "Why would people want to know [insert random fact ..read more