This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
Marketing Week
by Marketing Week
1M ago
In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership ..read more
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This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
Marketing Week
by Marketing Week
4M ago
In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer ..read more
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This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing
Marketing Week
by Marketing Week
4M ago
In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career ..read more
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This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
Marketing Week
by Marketing Week
7M ago
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit ..read more
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This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
Marketing Week
by Marketing Week
9M ago
In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together ..read more
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This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career
Marketing Week
by Marketing Week
10M ago
In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI  opportunity ..read more
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Marketing Week Meets The CX50: Chris Carter, Specsavers
Marketing Week
by Marketing Week
10M ago
Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand ..read more
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Marketing Week Meets The CX50: Tamara Strauss, Premier Inn
Marketing Week
by Marketing Week
1y ago
The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision ..read more
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This Much I Learned: The DNA of Guinness and why that matters in 2023
Marketing Week
by Marketing Week
1y ago
Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present ..read more
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Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank
Marketing Week
by Marketing Week
1y ago
The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough ..read more
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