Ep33: Capitalising on the Emotion Economy
Networx Podcast
by
1y ago
Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision.  People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value? Panel of Speakers: Erin Rigby, Senior Public Affairs Officer, Queensland Police Service https://www.linkedin.com/in/erinrigby/ Lisa Summer-Hayes, H ..read more
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Ep32: Content Evolved
Networx Podcast
by
1y ago
It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content efforts, how or if they changed tack during the past six months, and what's in store for their future content strategies and tactics. Panel of Speakers: Jarrod Price, Head of Brand & Product Marketing, RACQ https://www.linkedin.com/in/jarrodprice/  Ashton Tuckerman, Chief Marketing Officer (CMO), Gathar https://www.linkedin.com/in/ashtontuckerm ..read more
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Ep8: Inbound Marketing (Part A)
Networx Podcast
by Networx Brisbane
2y ago
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation.  During the event, we covered: How to make leads and sales come to you. The latest trends and tactics. The modern inbound marketer's toolkit. How video is changing the inbound game. W ..read more
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Ep10: Inbound Marketing (Part C)
Networx Podcast
by Networx Brisbane
2y ago
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation.  During the event, we covered: How to make leads and sales come to you. The latest trends and tactics. The modern inbound marketer's toolkit. How video is changing the inbound game ..read more
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Ep22: Influencer Marketing - Staying Relevant and Effective When the World Is Looking Elsewhere
Networx Podcast
by Networx Brisbane
2y ago
What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet personalities? This session will look at how influencer marketing has been affected, what is being effective right now and what the industry may look like in the next few years.  Panellists include Victoria Harrison, Founder & Director, The Exposure Co., Lexie Mamo, Marketing & eCommerce Specialist, dk active, Danielle Lewis, Co-founder & CE ..read more
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Ep28: Innovation & Strategy for 2021
Networx Podcast
by
2y ago
The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that did game-changing work during the COVID lockdown, and find out where they think things will head in the new but uncertain year ahead.  Panel of Speakers: Tim Cochrane, Head of Experience & Marketing, Goodstart Early Learning LinkedIn  Clare Dale, National Campaign & Strategy Manager, Game Development, AFL LinkedIn Jess Daly, General Manager, Strategic Marketing and Communicati ..read more
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Ep13: The Business of Podcasts - Too loud to be ignored
Networx Podcast
by Networx Brisbane
2y ago
More and more Australians are listening to podcasts. A recent ABC report concluded that Australians are very engaged listeners, some are listening to up to five podcasts a week, and most listen to the very end of an episode. These same listeners are seeking and listening to new podcasts, revealing we have yet to reach mass podcast saturation. Brands can still get in on the action and use their own or others' podcasts to speak to new, niche and growing markets. Podcasts can deliver impact and cut through the noise to deliver key messages directly into consumer's ears. What is even more exciting ..read more
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Ep3: Instagram - Brand engagement through imagery and stories
Networx Podcast
by Networx Brisbane
2y ago
Instagram is a powerful tool to build brand awareness, generate website traffic and increase sales to an engaged audience. By harnessing the power of images and creativity, brands are connecting and resonating with target audiences in completely new ways. Join us as we discover how to leverage hashtags, deliver creative captions and choose the best filters to tell your story.  During this podcast, you'll discover: How Instagram thrives in a mobile first age How customers/clients engage with Instagram  How to convert users to share and discover your content How to target and find new ..read more
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Ep27: The Power of Personal Branding
Networx Podcast
by
2y ago
As we still work our way through COVID-19, personal branding is more important than ever. How we present ourselves online may be the only way people find and connect with us moving forward.  Our panellists all offer a unique viewpoint on how to make the most of your digital presence to further your career, attract new clients or simply spread the good word about your work.  Panellists include: Mike Swaby, Strategy Manager, Telstra Enterprise LinkedIn | Twitter @mikeswaby | Insta @mikeswaby Sally Prosser, Voice Coach LinkedIn | Twitter @sally_prosser | Insta @sallyprosservoice | Tik ..read more
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Ep5: Strategy & Innovation for 2019
Networx Podcast
by Networx Brisbane
2y ago
Stop what you're doing. Step back. Take a breath. Surely there's a better way of getting this done. Surely there are new approaches we can take to getting our message heard. Surely there are new technologies that will make our work bigger, faster, stronger, better. Good news - there's all that and more just around the corner.  During this podcast, you'll discover: Innovation trends we'll see take off and make a serious impact in 2019. The latest strategic approaches to maximising return on your effort and investment. What 'enterprise agility' means for marketers, and how to thrive using ..read more
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