When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company?' Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you. Resources and Links Abbas Marketing Magnus Ström: Ep 25: Finding your niche and focus About the show The Built E ..read more

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week. This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share: How to research and find relevant podcasts The key questions to ask yourself in order to create a compelling pitch How to prepare for a podca ..read more

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wh ..read more

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The seri ..read more

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is ..read more

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice. The importance of building a strong personal brand in architecture Local marketing for architecture firms and the need to get stuck in. Networking and community engagement ..read more

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn Pascale Scheurer Lynda Thompson Amy Edwards Shirin Iqbal Angela Lyons Alex McCann Ashley Fauguel About the show The show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work ..read more

This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it. The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Niki Hutchison from Enjoy Marketing about a new one-day Mastermind that we're hosting in London in July. Find out more about our 'Make It Happen' mastermind day here ..read more

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com Resources and Links UKREiiF Build Up The Build-Up UKREiIF breakfast event - Wednesday 22 May Abbas Marketing Oneworks ..read more

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketing.com if you have any questions. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as brin ..read more