Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. In this episode, we talk about Succession planning and acquisitions The power of focusing on the human story and campaigns How thought leadership and innovation are key parts of their marketing approach Their approach to awards and the rol ..read more

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk about how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content how he balances his full time job and side projects the disconnect between ..read more

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!! I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and followi ..read more

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been turned into my latest podcast episode that is out today. It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified. Resources and Links Abbas Marketing website Archi ..read more

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity. Resources Abbas Marketing Hoare Lea website About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who w ..read more

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation. We cover: The importance of thought leadership, how to get buy-in for it and how to do it. How they take a ‘no brochure’ approach and champion digital How they choose digital channels The importance of diversity and inclusion. Resource ..read more

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So:  How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how many? This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B  Comms Breakdown.  Resources and links Find out about Abbas Marketing Check out S ..read more

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So:  How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how many? This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B  Comms Breakdown.  Resources and links Find out about Abbas Marketing Check out Stac ..read more

Welcome to the Built Environment Marketing show hosted by me,  Ayo Abbas from Abbas Marketing.  Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panellist on one of our Build Up networking events on new practices.  He was impressive then, particualry in the strategic way that he approached marketing and BD.  It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes he’s l ..read more

Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities.  Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team.  In this episode we cover:  why Arup invests in marketing why Arup is looking to broaden the marketing conversations th ..read more