
Marketing In Times of Crisis
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Marketing In Times Of Crisis is a new bi-weekly interview-led podcast series featuring inspirational built environment business leaders. We've had to weather crisis' before and podcast listeners hear lively conversations, jam-packed with hints, tips, and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate,..
Marketing In Times of Crisis
2M ago
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special.
It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise.
In this episode
Data and digits
Themes and clips
Predictions for 2025
What's next for the show
Bloopers and outakes
Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.
Freeb ..read more
Marketing In Times of Crisis
3M ago
Today's episode is all about brand and storytelling but from a consultant's perspective.
My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.
Key takeaways include:
How to develop your brand strategy to differentiate your practice
The need to build strong brand foundations
Whether brand or strategy are a 'dirty' word
Ways to uncover client perceptions about your firm
Understanding the connection between storytelling and brand
Resources and links
Abbas Marketing
Hutt ..read more
Marketing In Times of Crisis
3M ago
The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget.
This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal.
In the live we talked about:
How to figure out your message and approach that will resonate with the government agenda
Ways to find opportunities to share your solutions, thoughts and opinions
What journalists want and are looking for
The need for speed and quick turnaround ..read more
Marketing In Times of Crisis
4M ago
FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.
In this episode, we talked about:
How FCB Studios reimagined their brand strategy and found a refreshed voice
Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach
The importance of storytelling and focusing on social impact and cultural value to elevat ..read more
Marketing In Times of Crisis
4M ago
When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company?'
Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you.
Resources and Links
Abbas Marketing
Magnus Ström: Ep 25: Finding your niche and focus
About the show
The Built E ..read more
Marketing In Times of Crisis
5M ago
According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.
This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:
How to research and find relevant podcasts
The key questions to ask yourself in order to create a compelling pitch
How to prepare for a podca ..read more
Marketing In Times of Crisis
6M ago
According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.
This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing.
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.
The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wh ..read more
Marketing In Times of Crisis
6M ago
First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.
This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it.
Grab your free optimising your website home page checklist.
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.
The seri ..read more
Marketing In Times of Crisis
6M ago
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.
The mini-series is brought to you by Ayo Abbas from Abbas Marketing.
Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable.
Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles.
Resources and links
Abbas Marketing
About the show
The Built Environment Marketing Show is ..read more
Marketing In Times of Crisis
7M ago
Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here
In Jon’s interview for part 1 he talked about:
The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice.
The importance of building a strong personal brand in architecture
Local marketing for architecture firms and the need to get stuck in.
Networking and community engagement ..read more