End of year marketing special 2024 with Ayo Abbas
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
2M ago
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Data and digits Themes and clips Predictions for 2025 What's next for the show Bloopers and outakes Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freeb ..read more
Visit website
Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
3M ago
Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key takeaways include: How to develop your brand strategy to differentiate your practice The need to build strong brand foundations Whether brand or strategy are a 'dirty' word Ways to uncover client perceptions about your firm Understanding the connection between storytelling and brand Resources and links Abbas Marketing Hutt ..read more
Visit website
UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
3M ago
The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal. In the live we talked about: How to figure out your message and approach that will resonate with the government agenda Ways to find opportunities to share your solutions, thoughts and opinions What journalists want and are looking for The need for speed and quick turnaround ..read more
Visit website
Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
4M ago
FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future. In this episode, we talked about: How FCB Studios reimagined their brand strategy and found a refreshed voice Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach The importance of storytelling and focusing on social impact and cultural value to elevat ..read more
Visit website
How to win your first projects as a new built environment company?
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
4M ago
When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company?' Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you. Resources and Links Abbas Marketing Magnus Ström: Ep 25: Finding your niche and focus About the show The Built E ..read more
Visit website
Podcast guesting: here's how to secure more [Practical Snacks mini-series]
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
5M ago
According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week. This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share: How to research and find relevant podcasts The key questions to ask yourself in order to create a compelling pitch How to prepare for a podca ..read more
Visit website
Email marketing tips to boost your business bottom line [Practical Snacks mini-series]
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
6M ago
According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wh ..read more
Visit website
How to maximise impact on your website home page [Practical Snacks mini-series]
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
6M ago
First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The seri ..read more
Visit website
Introducing ‘The Practical Snacks’ marketing mini-series
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
6M ago
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is ..read more
Visit website
Finding the right marketing approach as a small architecture practice, Jon Clayton
Marketing In Times of Crisis
by Ayo Abbas, Marketing Consultant
7M ago
Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice. The importance of building a strong personal brand in architecture Local marketing for architecture firms and the need to get stuck in. Networking and community engagement ..read more
Visit website

Follow Marketing In Times of Crisis on FeedSpot

Continue with Google
Continue with Apple
OR