What makes a producer read your email and book your guest?
The Stream UK
by Allison
3M ago
 Welcome The Stream, an Allison podcast where Owen Clark and Ali Warshavsky  discuss the ever-changing media landscape.    Lauren Lewis, a producer for one of the most watched local news stations in the nation, KTLA, joins Ali and Owen to talk about what makes a good segment guest and what your email should include to grab a producer’s attention.   Lewis also explains why most local news segments now have a national audience.  ..read more
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Why Allison with Scott Allison
The Stream UK
by Allison
6M ago
Welcome to The Stream, an Allison podcast where Owen Clark and Ali Warshavsky discuss an ever-changing media landscape.  On this episode, Scott Allison, Global Chairman and CEO of Allison explains the reason behind the agency's re-brand and what it means for Allison's current and future clients.  Scott also reflects on how the agency began and where it's headed.  ..read more
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Creativity at Cannes
The Stream UK
by Allison+Partners
6M ago
Welcome to The Stream, an Allison+Partners podcast where Owen Clark and Ali Warshavsky discuss an ever-changing media landscape.  On this episode, Lisa Rosenberg, Partner and President of Consumer brands at Allison + Partners, recaps her time at the Cannes Lions International Festival of Creativity.  Rosenberg breaks down the trends she saw including a renewed emphasis on brands finding the authentic reasoning behind their purpose.    ..read more
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Whether The Weather Will Weather The Storm
The Stream UK
by Allison+Partners LLC
6M ago
Welcome to a new season of The Stream, an Allison+Partners podcast. Owen Clark and Ali Warshavsky decided to bring the podcast back to discuss an ever-changing media landscape.    Emmy Victor, a national weather reporter at AccuWeather, joins Ali and Owen to talk about  why weather continues to dominate local and national news coverage despite smart phone apps making it easy to have the forecast at your finger tips!  Emmy also gives valuable insight on how to craft a pitch for both local and national broadcasts and what pitches to send her way.  ..read more
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Fast Company’s Harry McCracken on the history of LinkedIn… and the future of journalism
The Stream UK
by Allison+Partners LLC
6M ago
Fast Company’s Global Technology Editor Harry McCracken talks with Owen Clark and returning guest Rafe Needleman, Allison+Partners’ SVP of Technology Content. Harry takes the audience inside the making of his epic feature story, “LinkedIn turns 20: An oral history of an unlikely champion.” He discusses the state of long-form journalism and where PR fits in the landscape of feature reporting. Ali Warshavsky shares her POV on what long-form content looks like in TV reporting, and what it’s like to do stories during the media buying frenzy known as “Sweeps.”         ..read more
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AI’d Like To Chat About The Future: ChatGPT
The Stream UK
by Allison+Partners LLC
6M ago
Welcome to a new season of The Stream, an Allison+Partners podcast. Owen Clark and Ali Warshavsky decided to bring the podcast back to discuss an ever-changing media landscape.    Rafe Needleman, a Senior Vice President of Technology Content at Allison + Partners, joins Ali and Owen to talk about new AI technology ChatGPT, a chatbot that mimics human conversation. With over 20 years as a tech journalist, Needleman has reported on the creation of the internet and the cell phone. In this episode, hear why he thinks ChatGPT will be just as disruptive as the internet changing lives and c ..read more
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Judy Joo
The Stream UK
by Allison+Partners LLC
6M ago
In this episode from our UK team, we hear from Judy about her life as an influencer and celebrity chef, and advice she has for aspiring entrepreneurs. And because this is a PR podcast, we’ll also hear a bit from her about the importance of media and how she’s built such an incredible profile.  ..read more
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All Things CES
The Stream UK
by Allison+Partners LLC
6M ago
 On this episode of The Stream, Jordan Fischler, a president in A+P’s Technology practice, joins Ali and Owen to talk all things CES 2023.  The Consumer Electronics Show in Las Vegas is the largest most influential in the world and for the first time in two years, it was back in person. Fischler dives into what made this year different compared to previous in-person years and Ali speaks on what it was like to be on the floor there for the first time ..read more
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Tis The Gift Guide Pitching Season
The Stream UK
by Allison+Partners LLC
6M ago
On this episode of the The Stream, Raj Punjabi of the Huffington Post joins Ali and Owen to explain what goes in to selecting products for the ever-popular gift-guide articles. Punjabi is editor of the new Voices vertical.  Over her years working as a journalist, she has become an expert at experimenting and selecting products for holiday gift guides and beyond.  ..read more
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Episode 26 Meet the Prosumers
The Stream UK
by Allison+Partners
6M ago
In a year of great change, businesses may have noticed their customers behaving a little bit differently. In 2021, 64% of consumers said that they wanted brands to connect with them on an individual level. They want to be a part of your brand story, not as consumers, but as prosumers. So who are the prosumers? And how can we win them over? Andrew is joined by Dan Whitney, Managing Director, Content Strategies, and Gina Mossey, Senior Account Director, to explore how to win over this new breed of consumer who wants to be an active part of brands’ stories and help shape the companies they care a ..read more
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