The power of entrepreneurial thinking for brands: Episode 1
The Marketing Society podcast
by The Marketing Society podcast
3d ago
Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock. Episode 1 This episode explores how entrepreneurial thinking, or challenging the best of start-up energy, can benefit any brand, whatever the size Start ups are having a real moment in the spotlight- agile, fast and able to take big risks without fear of damaging a legacy brand, they are everything that big brands aren’t and can’t be But is that true? What if ‘start-up’ is a mindset, one big business can implement too to ensure they are ever evolving to meet the nee ..read more
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Data deep dive: Choosing what's relevant & avoiding shiny new objects
The Marketing Society podcast
by The Marketing Society podcast
5d ago
Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must marketers implement to excel in this domain? Nendra van Wielink-Mohamed, the Associate Director of GCOE Global Media at the Kraft Heinz Company, emphasises the importance of sifting through the wealth of data we have access to today, while also steering clear of too many "shiny new objects." Listen to Nendra's top data driven marketing tips on the latest episode of the Shiny New Object Podcast. The Shiny New Object podcast is a production of A ..read more
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Unofficial Partner - The Buy Side - MoneyGram and F1
The Marketing Society podcast
by The Marketing Society podcast
5d ago
The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Our guest is David Paro, Head of Global Sponsorships at MoneyGram, the financial services company which became the title sponsor of the HaasF1 team in 2022.  So this is a conversation that takes us inside the business of Formula One, the sponsor's view of Drive To Survive, superstar drivers and team principals as well as marketing return on investment, strategy and the future of the finance and bank category, one of sport's biggest funders. The Buy Side is sponsored by KORE Software ..read more
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The Whole Marketer Ep115 - Marketing Effectiveness with guest Dr Grace Kite
The Marketing Society podcast
by The Marketing Society podcast
5d ago
Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business.  Joining Abby – to discuss one of her favourite topics – is Dr Grace Kite, award-winning founder of data analytic consultants, Magic Numbers. Dr Grace is a speaker, Marketing Week columnist and business economist who supports and coaches marketers on what works in marketing, to help their businesses grow.  In this episode, Dr Grace shares her definition of marketing effectiveness, misunderstanding metr ..read more
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Tune out the data noise thanks to a creative compass
The Marketing Society podcast
by The Marketing Society podcast
1w ago
Marketers have access too excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, employs her own creative compass to increase creative effectiveness. Find out why this is Anna's Shiny New Object and how to incorporate it in your own marketing projects on the latest podcast episode. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out ..read more
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The Whole Marketer Ep114 - Work/life balance with guest Katie Martin
The Marketing Society podcast
by The Marketing Society podcast
1w ago
Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of fulfilment in our career and lives as a whole.  A good work/life balance means having the clarity on all the things that are important in your life, then actively making the time for them, especially for the things that energise you – or fill up your cup - both inside and outside of work.   Joining Abby to discuss how you can work towards a work/life balance is Katie Martin, Head of Marketing Excellence at Innocent drinks, w ..read more
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Unofficial Partner - If Netflix Ran Sport
The Marketing Society podcast
by The Marketing Society podcast
2w ago
Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy, from the launch of the streaming service, international, pricing and culture. Her responsibilities included negotiating and managing all studio relationships, over $350 million in annual spend.  Joining Erin is Claire Kelly, General Manager of Gemba Europe. Gemba is a strategy consultancy for the Sport & Entertainment industry, driven by data to support rightsholders and brands grow fans, deepen engagement and achie ..read more
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Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel
The Marketing Society podcast
by The Marketing Society podcast
2w ago
When you view something as a competitive opportunity, you look at it totally differently - how can we go above and beyond? How can we get a real angle on this? How can we bring people with us along this process? We’ve had a bit of a focus or mini-series on biodiversity and nature over the last few episodes of Can Marketing Save the Planet because it is so so critical that we start to understand, talk about and most importantly take action in reducing, removing and restoring the damage that we (business and society) are doing to the environment. So, we were delighted when Gavin and Rob over at ..read more
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The Whole Marketer Ep113 - Self identity with guest Bronwen Foster-Butler
The Marketing Society podcast
by The Marketing Society podcast
2w ago
Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater awareness of who you are and your place in the world.  In the workplace, gaining clarity on your self identity can be a journey of discovery as you understand your personality, leadership style, how you show up and also develop a sense of belonging within a team or organisation.  Joining Abby to discuss self-identity is Bronwen Foster-Butler, who is passionate about personal development and is Chief Marketing Officer for Briti ..read more
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The Whole Marketer Ep112 - Brand partnerships with guest Beth Reeve
The Marketing Society podcast
by The Marketing Society podcast
3w ago
Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change. Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who leads the hugely impactful brand partnership between Colgate and Change Please (a social enterprise coffee brand helping people living with homelessness.)   Both brands share an authentic purpose to create a healthier future for people, which has led this campaign to not only deservedly win a Cannes Lions Bronze award, but ..read more
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