Ep#21: Buzzword of the Week: Algorithm, Optimisations, Machine Learning What is the Facebook Algorithm? What is the social media algorithm? Why do we have the Facebook Algorithm? How does the algorithm work? How to optimise the algorithm on Facebook, Instagram, Twitter, LinkedIn? How to use machine learning to optimise your social media marketing? How to use the social media algorithm for your business on social media? All of these questions are answered in this episode, let’s roll! Here’s the top outtakes: · What is the social media algorithm? Sprout Social’s definition is: Social media al ..read more

Why follower's Aren't Everything on Social Media. Yes, it’s true, social media is not all about how many people “like” you or the number of Instagram followers you have. Let me explain my wild statement here in this episode… Why follower’s aren’t everything? Is a follower strategy a good idea for my business on social media? Why should / shouldn’t my business chase followers? Why not to chase social media follower growth? Why it doesn’t matter how many Instagram followers you have? Can a business be successful without a big audience? Can a business be successful without a lot of followers? S ..read more

Buzzword of the Week: Dark Post What is a dark post? What is dark social media? Why do people refer to dark posting on social media? Facebook dark posts, what are they? Is a dark post just an ad? Why do they call it a dark post? All of these questions are answered in this episode, let’s roll! Here’s the top outtakes: What is a dark post? A dark post is an ad, seen only in the feed. The “dark” reference is for the fact that this piece of content won’t be seen on the Business Facebook page. As always, cheers to your social media success! Lauren Papandony of the PhD in Social Media Podcast ..read more

Ep#18: How to get MORE social media FOLLOWERS? SM “Follower Theory” in under 10-minutes. How to get MORE social media FOLLOWERS? Likes, fans, follows, followers, connections. Here’s the theory behind it! How to get more followers on social media? How to get more social media followers? How to get more followers on Instagram? How to get more followers on a Facebook business page? How to get more followers for my brand? How to get more followers for my business? How to get more followers? How to get more followers on LinkedIn? How to get more followers on Twitter? How to get more followers usin ..read more

Ep#17: Buzzword of the Week: Social Listening (Social Media Buzzwords, Explained) Ahhhhhh buzzwords, let’s explain them all one by one, shall we? This week’s buzzword is: Social Listening What is social listening? How to research your brand on social media? How to find out what your customers are saying online? How to find out what your customers are saying on social media? How to spy on your competitors on social media? How to do great social media marketing? All of these questions are answered in this episode, let’s roll! Here’s the top outtakes: What is social listening? Social Listenin ..read more

Ep#16: Long vs Short Copy – Which is better? The great debate amongst social media marketers. Listen in for the cheat code to this big question in under 8-minutes! How to do great social media marketing? What copy length is best for social media marketing? What copy length is best for Facebook posts? What copy length is best for LinkedIn? What copy length is best for Twitter? What copy length is best for Instagram? What copy length is best for social media marketing? What copy length is best for businesses? What copy length is best for engagement? How long should my post be? Is short copy be ..read more

ONE THING you’ve got to do to better your social media marketing, right now! Yep, that’s right, just one thing, you can add to your content that will increase your results. How to do great social media marketing? How to: social media content? How to get more engagement on your social media marketing? How to get more likes on social media for business? How to get more followers on social media for business? How to get more comments on social media for business? How to better your social media marketing results? How to better your business’s social media marketing? How to get more social media ..read more

Ep#14: Why the World Has Gone CRAZY for Social Media Marketing? Yes it has. And here’s my top 5 reason’s why it’s gone so crazy. Why a business needs social media? Why your business needs social media? How social media marketing works? Why is every business on social media? Why is social media helpful for businesses? How does social media marketing for business work? How to market your business on social media? Why social media is good for business? All of these questions are answered in this episode, let’s get to the bottom of this. Here’s the top outtakes: 1. Everyone is there! (reach and ..read more

Ep#12: How To Get Your First Business Post Live. 6 Steps to Start Social Media Marketing. Questions this podcast answers: How to start social media marketing? What to do first to get your first business post live on social media? How to do social media strategy? How to launch social media posts for business? How to social media for business? A simple / simplified social media strategy. The 6 steps to How To Get Your First Business Post Live are: 1. What’s your goal? 2. Who are your people? (Where are they? What do they want?) 3. Your message to your people? Why should they “buy” with you ..read more

Ep#11: Social Media ROI: What is it? How to Calculate it? How to optimise it? Everything You Need to Know About Social Media ROI (The Holy Grail of SMM) How to determine ROI on social media? What is social media ROI? How much does social media cost? How much does a social media ad cost? How to find the ROI of your social media post? How to better social media ROI? All of these questions are answered in this episode, let’s get to the bottom of this. Here’s the top outtakes: ROI = dependant on your social media strategy ROI success = dependant on your conversion figures at each point of the c ..read more