How to Save Time with a Custom ChatGPT Bot | Episode 154
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
1w ago
ChatGPT was cool, but now you can build your very own, personalised ChatGPT Bot, specifically for your business and your tasks. It’s like building your very own assistant, and it takes less than 10 minutes. In this episode, Luca, our Content Manager, shares exactly how you can do this. On top of that, you’re going to hear some of the latest tech news involving X, Spotify, Apple, Microsoft, and AI Robocallers in the US. This episode is going to be a blast, check it out!  ..read more
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The Perfect Discovery Call | Episode 153
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
3w ago
In this episode, we dive into the latest tech and marketing updates: Microsoft introduces Co-Pilot Pro, a smart assistant for Office users. OpenAI launches GPT-4 Turbo for peak performance also OpenAI reveals an App Store for specialized AI applications. Meta updates its Marketing API for smarter ad targeting with AI and Google starts phasing out cookies for enhanced privacy. We also discuss the art of the perfect discovery call in sales and preview upcoming trends in social media for 2024. Tune in for insights that are easy to understand and implement in your marketing strategies!  ..read more
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Red and Green Flags for Hiring Marketers | Episode 151
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
2M ago
Explore the latest in AI and marketing in today's "Inbound Buzz" episode! We discuss OpenAI's new ChatGPT voice interaction feature, as reported by Business Insider, and introduce Aitana, the groundbreaking Spanish AI model revolutionizing UGC and influencer marketing. The episode also covers the dramatic story of Sam Altman's firing and reinstatement at OpenAI, including insights from sources like Mashable and The Guardian. Plus, we share our insights on hiring effective marketers, focusing on traits like work ethic and alignment with organizational values.  ..read more
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2024 Digital Marketing Trends | Episode 150
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
3M ago
Master the future of digital marketing in 2024 with our latest breakdown of the year's most impactful trends. From navigating budget shifts to leveraging high-ROI strategies like SEO and content synergy, discover how to optimize your marketing efforts. We'll also unpack Google's latest search updates and Instagram's new creative arsenal. Tune in for an epic episode that will supercharge your marketing toolkit—don't miss out!  ..read more
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How to Make Money from Events | Episode 149
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
3M ago
In this episode, you’ll learn how to make money from events. Moby shares his first-hand experience in bringing in over 200 people to the recent TAYA Summit we held in Sydney. You’ll learn what we did wrong, what we did right, and how you can make your event better than ours. On top of that, you’ll also hear about the new Grok AI and the impact on advertisers of Meta’s new ad free tiers. Tune if for an epic episode!   ..read more
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How to Fix Your Sucky Lead Magnet | Episode 148
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
4M ago
Do you want to learn exactly how to get more out of your Facebook Ads budget? In this episode, you’ll learn about the practical steps and strategies to effectively scale your Facebook ads. With experience working in several industries across dozens and dozens of clients, we’re going to show you exactly what we’ve done that’s worked (and most importantly, what hasn’t worked). If you’re running Facebook Ads for your business right now, this episode is a must watch.   ..read more
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How to Elevate Your TikTok Creative Game | Episode 146
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
5M ago
In this episode, you'll uncover a treasure trove of strategies designed to skyrocket your content creation game on TikTok. Learn how to create content for TikTok effectively, find out whether TikTok Ads is worth it, and learn more about the latest measurement and product solutions from TikTok. By the end of this episode, you’ll have all the tools you need to elevate your TikTok Creative Game ..read more
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Breaking Marketing’s Biggest 8 Myths | Episode 145
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
5M ago
In this episode, you’re going to learn about the 8 biggest marketing myths, including that SEO is dead, a website won’t fix your lead generation problem, and that ChatGPT is limited to knowledge up to 2021 (this is a big one!). On top of this, you’ll hear about some of the newest trends around LinkedIn AI, Instagram Reels, and YouTube Shorts. Tune in for an epic episode!     ..read more
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The Best ChatGPT Prompts to Use for Content Marketers | Episode 144
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
6M ago
In this episode, you'll learn about the transformative role of AI, particularly ChatGPT, in content creation and optimisation. You’ll see real prompts that you can start using today to improve your content marketing. Also, you’ll hear about some of the latest trends, including Google’s near AI Search features and insights from Joe Mueller on SEO optimisation.   ..read more
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Innovation is About Taking Steps Away Not Adding More  | Episode 143
InboundBuzz | Inbound Marketing Podcast
by InboundBuzz
6M ago
In this episode, you'll learn about how innovation isn't always about adding more, but instead about taking steps away. You'll see how Uber, Netflix and HubSpot all used this principle of innovation to become giants. We'll also cover Runway's advancements in image-to-video tech, the impact of Elon Musk's rebranding of Twitter to 'X', the influence of Threads on the social graph, and the potential of TikTok's new Series feature. If you're a business-savvy individual eager for growth-centric insights, this video is for you.  ..read more
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