Can the Insights Industry See Itself Clearly? with Ali Henriques
The New Mainstream Podcast
by The New Mainstream Podcast
6d ago
As Women's History Month approaches each year, the remarkable strides women have made in business become increasingly clear. However, despite these advancements, certain industries, such as the insights industry, continue to struggle with leadership inequities and a lack of workforce diversity. While the insights industry prides itself on understanding and reflecting diversity in consumer populations, this awareness often stops short within its own workforce. This creates a troubling gap: the voices informing strategies may be representative, but the decision-makers interpreting and implement ..read more
Visit website
Suma Wealth: Empowering Financial Inclusion Among Latinos with Insight and Humor with Beatriz Acevedo
The New Mainstream Podcast
by The New Mainstream Podcast
2w ago
The evolution of financial technology, commonly referred to as 'fintech,' has undergone a remarkable surge in recent years, empowering consumers to conduct their banking activities on their terms from any location. So high is the demand for online financial tools that banks like Bank of America, which started shuttering its drive-through teller lanes in 2013 due to low usage, have pivoted to establish robust digital solutions. These solutions are tailored to help consumers manage their personal finances exclusively through online channels. This shift is not limited to central banks, however. O ..read more
Visit website
Overcoming the Limits of Multicultural Marketing with Javier Farfan
The New Mainstream Podcast
by The New Mainstream Podcast
2M ago
While diversity and inclusion have recently come under fire in several industries, the expectation consumers set in 2020 for brands to be more inclusive stands. A ThinkNow study revealed that over 45% of consumers are willing to go out of their way to shop at a store they've never frequented if the brand has made a public commitment to D&I. Forty-seven percent of consumers are willing to spend more in a store.  This demonstrates a significant shift in consumer priorities, with many placing a high value on brands that align with their beliefs. While different, D&I and multicultural ..read more
Visit website
Inclusive Farm Bill Advocacy: Advancing Food Justice for All with Christina Wong
The New Mainstream Podcast
by The New Mainstream Podcast
3M ago
Soaring interest rates on borrowing and sharp increases in food prices have become harsh realities for many Americans. While there is speculation about inflation easing, the stark reality is that millions of Americans grapple with food insecurity. Many argue that the food system in the U.S. is fundamentally flawed. Despite boasting the world's largest gross domestic product (GDP), the nation remains plagued by rising rates of homelessness and hunger. Countless children go to school hungry every day, relying on free or reduced-price lunches, often their only nutritious meal of the day, before r ..read more
Visit website
DEI: The Secret to Building High-Performing Inclusive Workplaces with Maria Morukian
The New Mainstream Podcast
by The New Mainstream Podcast
4M ago
Consumers are demanding more from brands when it comes to diversity, equity and inclusion. They are tired of the social polarization surrounding DEI and how these concepts are exploited to foster division and isolation. They support brands committed to creating a culture of respect and understanding where everyone feels valued, seen and heard in the workplace and the marketplace. But too often, DEI initiatives in organizations go no further than high-level training and one-off workshops. DEI is more than bias training, however. It's about embedding DEI into all aspects of the organization, fro ..read more
Visit website
How Fintech is Changing the Way Gen Z Manages Money with Lilah Raynor
The New Mainstream Podcast
by The New Mainstream Podcast
4M ago
Americans are feeling the pinch in their wallets, with fears of a government shutdown looming and prices for everyday goods and services rising. Consumers have been on an economic roller coaster for a few years due to COVID-19, which left millions jobless, and George Floyd's murder, which sparked national protests for social justice. These events have caused a ripple effect throughout the economy, leaving many people struggling to make ends meet. During the COVID-19 pandemic, many consumers went from overspending to spending far less as household incomes fluctuated. Those who could afford to s ..read more
Visit website
Embracing Natural Curls: The Rise of the Natural Hair Market with Stephanie LaFlora
The New Mainstream Podcast
by The New Mainstream Podcast
5M ago
Over 60% of the population has curly hair, but not everyone loves their curly locks. Cultural norms in the U.S. tend to equate attractiveness and professionalism with straightened hair, while natural coils are often stigmatized as too ethnic and unprofessional. There is a hierarchy of hair texture, with straight hair sitting at the apex. Consequently, this creates pressure for one to conform to land their dream job and live an ideal lifestyle. But the tide is turning, particularly among Black women tired of subjecting themselves to harsh chemical relaxers that have long been associated with in ..read more
Visit website
How Market Research Can Help Brands Connect with Black Consumers with Pepper Miller
The New Mainstream Podcast
by The New Mainstream Podcast
6M ago
Mainstream media often focuses on the economic and racial disparities that plague Black communities, and brands misunderstand and misrepresent Black Americans in advertising. Despite this, Black Americans are a resilient consumer group with $1.6 trillion in purchasing power and undeniable influence on American culture. But reducing Black Americans to their economic potential is a disservice to their value as people. Because they speak English and have acculturated in many ways to various circumstances, often to access better opportunities or for safety, there is a tendency to roll them into th ..read more
Visit website
How DEI Helps Companies Build Early Career Talent Pipelines and Strengthen Employer Brands with Henal Majethia
The New Mainstream Podcast
by The New Mainstream Podcast
6M ago
The workforce is evolving, and with it, expectations of companies to be more inclusive in their hiring and retention practices. Younger generations, particularly Gen Z, are entering the workforce with a strong sense of self-confidence and a clear idea of what they want in a work experience. They are willing to pass on a job, even if it pays well, if it does not align with their values or create a supportive work environment. So how do companies compete for talent? Post-pandemic, many attempted to attract younger demographics by dismantling their cubicles and building open workspaces with pool ..read more
Visit website
How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands with Dr. Raymona H. Lawrence
The New Mainstream Podcast
by The New Mainstream Podcast
7M ago
Today’s discerning consumers crave personalized marketing experiences in which they feel seen and heard. The paradigm has shifted, and brands looking to stay ahead of the curve are working to foster genuine connections with consumers by committing to inclusivity in products and services and participating in meaningful community engagement. This is particularly important for hard-to-reach demographics, like multicultural consumers, who have endured generations of misrepresentation and underrepresentation in advertising. While traditional advertising revolves around reaching the masses, often a ..read more
Visit website

Follow The New Mainstream Podcast on FeedSpot

Continue with Google
Continue with Apple
OR