Yep, Chris and Mark managed to get through not one, but TWO lockdowns. So, Welcome Back 2021! We survived COVID and not only that, here’s what we got up to. Not that we did anything extraordinary or anything… But seriously, for all of us the last 12 months has been a crazy roller coaster ride. And for some, the wheels did come off through no fault of their own. The system was, in a lot of cases, just not flexible enough to allow them to adapt successfully. For others, the sheer refusal to adapt to the changing landscape came home to roost. Many businesses found themselves without their usual c ..read more

If you fail to plan…you plan to fail. It’s an old adage that is more than apt for today’s episode. Scoping your UX (User Experience) is really your first port of call when it comes to any website or digital project. This should be done even before designing the UI (User Interface). For all you Call of Duty players out there, mastering the ‘360-no-scope’ was definitely a thing that gave you bragging rights. As the name implies, it’s a video game manoeuvre where you spin around 360 degrees and hit your target without ‘aiming’. However, that is not what, ever happens in reality. Hands up, anyone ..read more

The people at Kosdown Printing are the best at thinking in ink and turning your ideas to printed masterpieces. Here’s how to translate that into digital marketing gold. As the premiere ‘print-on-anything, any-time’ printers in Victoria, Kosdown Printing has been the go-to of many Melbourne-based graphic designers and creatives for the longest time. Famously known for their customer service and on-time delivery of even the most complex print and installation jobs. Long story short. EVERYBODY who’s in the business of needing printing done (whatever the size) KNOWS who KOSDOWN is. How do you turn ..read more

When is an app not an app? When it is an entire platform for corporate communications and leadership. Welcome to the Podwhale podcasting mobile application platform. This week, we have special guest, Lisa Bender (who’s Chris’ partner in this venture) join us to talk more about what Podwhale does and what they need to look at marketing-wise. Podwhale is definitely more than just a mobile application platform. It is a whole new way for companies and organisations to communicate internally. Imagine being able to hear from your leaders or talk to your team via an internal ‘radio show’ every week ..read more

Here are our 2020 digital marketing predictions. Will we be right? Or are we wrong? Is this something that we’re going to regret? You decide. Usually, the writing is on the wall when it comes to these sort of predictions. And to be honest, a lot of what we’ll be saying you might have heard before. But the real nuggets here are in how Chris and Mark dissect the issues and put forward their observations as to why. One big one will be the continued rise of Artificial Intelligence applications and AI-supported workflows. Make no mistake we have firmly down that path and if we do it right it WILL e ..read more

The Carers Couch is more than just an app. It is a portal to a whole raft of services and support for people who are caring for loved ones, especially those who are terminally ill. To be frank, this is a role that we suspect nobody wants. Imagine having to help ease a loved one to the end of life. Then imagine realising that there is no one else that can or will take up the mantle. Finally, imagine doing this not just out of obligation but out of love. Then imagine the exhaustion and realisation that you’re at the end of your resources. That you are now the one that is tired and in need of res ..read more

‘Do these guys know what they’re doing.’ That’s a statement, not a question. But to answer the question…yes. Yes. they do. Iotasol is a web and mobile development concern that does amazing work. The only problem is that it’s hard to tell that by just looking at their website. How do they do it? Where does the Iotasol magic come from? To be straight up honest, we think it’s all about Ravijeet Dang. He’s the Managing Director for Iotasol in Australia. He’s also the Chief Technology Officer for Mark’s startup, RubySODA. #fulldisclosure In the true spirit of Destroy Digital, we’re going to pull ou ..read more

When is a market not just a market? When you’re Issimo Markets. Issimo Markets is a revolutionary, mobile-based, must-have vendor management platform. It will transform the humble Farmers’ and Weekend Markets. The traditional Weekend Market is poised for an upgrade. Employing a simple to use, mobile application, market organisers can now streamline vendor applications and management. This is a total game-changer. The challenges faced by the Issimo Market team will require a staged approach in how they reach their target audience. In fact, they actually have two target audiences. Market Organis ..read more

Alicetronics is not just your typical neighbourhood electronics store. Not only are they the authorised Jaycar stockist for Alice Springs, but they are also the premier electronics store in Central Australia. And here’s what we think. What’s better than being next to a McDonald’s? Having FREE electric vehicle charging to boot! Now that will definitely bring in ALL the nerds. And if you’re Alicetronics, that is exactly what you want. But what do you do if you want to attract the nerds that are searching for you with the Google machine? Or on the Facebooks? What do you need to make sure that you ..read more

Trying to find the best mortgage lender is sometimes like looking for The Hound of the Baskervilles. Lots of tramping about in dark moors, sidestepping the occasional puddle of gore and then having a drooling quadruped maul you for your trouble. Here is where Kyle Scott AKA Sherlock Homes Loan Investigation comes in. It’s no secret that lenders and banks aren’t the most forthcoming in terms of transparency with their lending practices. It is also no secret that borrowers have been compared to lambs for the slaughter. Face it. In Australia, we’ve had to have a Royal Commission into our banks an ..read more