Leveraging tech to help women with breast cancer; with My Breast Day's Tracy Persson
The Brand is Female
by Eva Hartling, The Brand is Female
2w ago
Tracy Persson, a proud Indigenous entrepreneur and breast cancer survivor, has made it her mission to support women on their breast health journey. Tracy is the founder of My Breast Day, an innovative app designed to support women pre- and post-breast cancer diagnosis. The app has gained recognition, making it to the Top 100 and Semi-Finals in the Pow Wow Pitch, an Indigenous entrepreneur competition. Tracy's work extends beyond My Breast Day; she is also the founder and previous owner of the Cozy Intentions clothing line and Soul Remedies Inc. Tracy is also dedicated to supporting her communi ..read more
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The first woman of hockey, with Manon Rheaume
The Brand is Female
by Eva Hartling, The Brand is Female
2w ago
In the fifth episode of our mini-series presented by GoodLife Fitness dedicated to the first season of the PWHL and what it represents for women in sports and beyond, we bring you the story of Manon Rhéaume, a trailblazer who shattered the ultimate glass ceiling in the world of hockey. In 1992, she made history as the first and only woman to play in an NHL game, stepping onto the ice as a goaltender for the Tampa Bay Lightning. Manon also became the first female to sign a professional hockey contract, enjoying a six-year career in the minor leagues. Her achievements on the ice also include win ..read more
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Inclusivity for all athletes; with You Can Play's Mandy Cronin and David Palumbo
The Brand is Female
by Eva Hartling, The Brand is Female
2w ago
This week, as part of our mini-series presented by GoodLife Fitness about the inaugural season of PWHL, host Eva Hartling is in conversation with two executives from the You Can Play Project: Lead for Corporate Partnerships and Pro Female Hockey Player Mandy Cronin, and Chairman David Palumbo. You Can Play's mandate is to ensure safety and inclusion for all participants in sports, with a focus on 2SLGBTQ+ athletes, coaches, and fans. Mandy joined You Can Play last year, bringing her experience as the former GM and Goalie Coach for the Toronto Six, where she was instrumental in founding a new w ..read more
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The first woman of hockey, with Manon Rheaume
The Brand is Female
by Eva Hartling, The Brand is Female
3w ago
In the fifth episode of our mini-series presented by GoodLife Fitness dedicated to the first season of the PWHL and what it represents for women in sports and beyond, we bring you the story of Manon Rhéaume, a trailblazer who shattered the ultimate glass ceiling in the world of hockey. In 1992, she made history as the first and only woman to play in an NHL game, stepping onto the ice as a goaltender for the Tampa Bay Lightning. Manon also became the first female to sign a professional hockey contract, enjoying a six-year career in the minor leagues. Her achievements on the ice also include win ..read more
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Pucks, passion, and progress; with PWHL Ottawa Captain Brianne Jenner
The Brand is Female
by Eva Hartling, The Brand is Female
1M ago
This episode, part of our mini-series dedicated to PWHL’s inaugural season presented by GoodLife Fitness, features Brianne Jenner, pro hockey player and PWHL Ottawa Captain. Brianne is a two-time Olympic gold medalist and was crowned MVP of the women’s hockey tournament at the Beijing 2022 Winter Olympics. Brianne was part of the first signings announced by the PWHL in 2023 and plays for Ottawa as part of the original six. Originally from Oakville, Ontario, Brianne played college hockey with the Cornell Big Red and has been integral in the development of women's hockey both on and off the ice ..read more
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The power of partnership on and off the ice, with Pro Hockey Players Emerance Maschmeyer and Geneviève Lacasse
The Brand is Female
by Eva Hartling, The Brand is Female
1M ago
In the second episode of our special PWHL mini-series presented by GoodLife Fitness, we explore the careers of two standout athletes, both Olympic Gold Medalists in women’s hockey and both professional hockey players: PWHL Ottawa Goaltender Emerance Maschmeyer and Genevieve Lacasse, Manager, Corporate Sponsorships & Sales for PWHL. In this conversation, we dive into the couple’s views on the significance of the inaugural PWHL season and what its creation means for women in sports. Join us as we discuss their journeys, triumphs, and the bond they share in the world of hockey.  Emerance ..read more
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Updating the condom aisle for everyone’s sake, with Jems’ Whitney Geller and Yasemin Emory
The Brand is Female
by Eva Hartling, The Brand is Female
1M ago
In this episode, we’re shining a light on the co-founders behind Jems, a non-toxic condom company with gender-inclusive packaging and language, Whitney Geller and Yasemin Emory. Yasemin and Whitney, who by then had already been operating their own design agency, noticed a gap in the market while searching for contraception options between their pregnancies. The condom aisle lacked appeal due to its outdated packaging and language – the category was targeting straight men only, with products that hadn’t been updated in decades, and left women and gay folks out of the conversation altogether. As ..read more
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Giving a “Fig” about your skin with the help of science-forward skincare, with Formula Fig’s JJ Walsh
The Brand is Female
by Eva Hartling, The Brand is Female
1M ago
This episode highlights a true pioneer when it comes to science-forward skincare that transforms everyday life. JJ Walsh founded Formula Fig, inspired by her rich background in the world of fashion and experiential design. She began her career working under the British editor Isabella Blow at Tatler, eventually becoming a fashion editor herself. JJ’s creative journey included writing for British Vogue and Conde Nast Traveler, later founding her own design firm to work with some of fashion’s most prominent brands. She transitioned her focus to wellness and skincare after relocating to Vancouver ..read more
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Driving a successful transition in the transport industry, with Andy Transport’s Andreea Crisan
The Brand is Female
by Eva Hartling, The Brand is Female
1M ago
This episode spotlights a fascinating succession story, featuring Andreea Crisan, who’s become a leader in the transportation industry, a space where women tend to be under-represented to say the least. From the age of 11, Andreea worked in some capacity or another alongside her father, navigating the challenges of immigration and unemployment to ultimately see him establish Andy Transport. After her business studies, Andreea chose to eventually take over the role of CEO from her father, expanding the company’s operations and diversifying its business units. Today, Andy Transport has one of No ..read more
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Reimagining hospitality and our connection with nature, with arcana’s Felicia Snyder
The Brand is Female
by Eva Hartling, The Brand is Female
1M ago
Felicia Snyder is Co-Founder of arcana - a literal sanctuary in the hospitality industry that offers guests, specifically those living in cities, a transformative space to reconnect with nature and themselves. Located in the woods just under two hours northwest of Toronto, arcana is a hidden retreat featuring mystical mirrored cabins that seamlessly blend with the environment year-round. Once guests book, they are given the precise location, granting access to this wellness hideaway. Each cabin includes a queen bed, kitchenette, private fire pit, sauna, and access to 15 kilometers of marked tr ..read more
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