In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT. “The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a ..read more

In episode 139 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Keith Anderson dive into their experiences with structured content, DITA, and user content. “My definition of context is anything that affects the cognitive processing of information. […] So, whether you’re consuming information by reading or listening, there are so many factors that affect how you process the context of the content.” Related links: Resilient Context – Keith Anderson’s website Structured content: the foundation for digital transformation (podcast) LearningDITA – Free DITA training Conten ..read more

In episode 83 of The Content Strategy Experts podcast, Gretyl Kinsey and Jake Campbell talk about the next generation of DITA. What happens when you need to update your existing DITA... Read more » The post DITA: The next generation (podcast) appeared first on Scriptorium ..read more

In episode 82 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about taking a phased approach to content strategy when you have limited resources and how... Read more » The post Taking a phased approach to your content strategy (podcast) appeared first on Scriptorium ..read more

In episode 81 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss document ownership and the role it plays in content development workflows and governance. “You’ve got to... Read more » The post Document ownership in your content development workflows (podcast) appeared first on Scriptorium ..read more

In episode 80 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe discuss information architecture in DITA XML and other forms. “You have to look at information architecture... Read more » The post Information architecture in DITA XML (podcast) appeared first on Scriptorium ..read more

In episode 79 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion and talk about solutions to quick fixes. “A big part of your content... Read more » The post The true cost of quick fixes (podcast, part 2) appeared first on Scriptorium ..read more

In episode 138 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar talk about a common content strategy trap: what happens when information architecture (IA) is missing, and why you need IA. “Without IA, you can’t get the most value out of your content. When we think about things like the time it takes to create your content, or getting benefits out of it like reuse, saving money on your translation costs, saving time to market on your translation, all of these things really make your content work for your organization. If you don’t have solid IA in place, it’s going ..read more

In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing. “What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.” Related links: Content Strategy Insights podcast – Hosted by Larry ..read more

In episode 136 of The Content Strategy Experts Podcast, Alan Pringle unveils horror stories of content ops gone horribly wrong. Related links:  How Scriptorium optimizes content to transform your business Who is Scriptorium? Content creature feature Beware the monster of change management LinkedIn: Alan Pringle Christine Cuellar Transcript: Christine Cuellar: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In this episode, we share ..read more