Greg Dunlap: Designing Content Authoring Experiences
Content Strategy Insights
by Larry Swanson
3w ago
Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and otherwise improve the lives of content authors and managers. https://ellessmedia.com/csi/greg-dunlap-2 ..read more
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Sarah Johnson: Moving Content Forward with Content-first Design
Content Strategy Insights
by Larry Swanson
1M ago
Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice. https://ellessmedia.com/csi/sarah-johnson ..read more
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Leah Buley and Joe Natoli: The UX Team of One
Content Strategy Insights
by Larry Swanson
2M ago
Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of UX work. https://ellessmedia.com/csi/ux-team-of-one ..read more
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Rob Punselie: Content Jobs to Be Done
Content Strategy Insights
by Larry Swanson
2M ago
A truly customer-focused content strategy is the cornerstone of good customer experiences.  Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework.  This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies. https://ellessmedia.com/csi/rob-punselie ..read more
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Alan J. Porter: Storytelling for Enterprise Content Strategy
Content Strategy Insights
by Larry Swanson
3M ago
Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft.  Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter ..read more
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Michael Haggerty-Villa: Design Systems and Content Strategy
Content Strategy Insights
by Larry Swanson
3M ago
Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation.  This conversation focuses on design systems, but it was inevitable that Michael's content strategy wisdom would shine through, too. https://ellessmedia.com/csi/michael-haggerty-villa ..read more
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Gladys Diandoki: Content Design Leadership Built on Strategy and Research
Content Strategy Insights
by Larry Swanson
3M ago
Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regularly at conferences, writing, and hosting gatherings like the "Beyond The Cover" book club. https://ellessmedia.com/csi/gladys-diandoki ..read more
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Alli Mooney: Executive-level Content Design Leadership
Content Strategy Insights
by Larry Swanson
3M ago
Content leaders are beginning to ascend the corporate org chart. Alli Mooney is VP of Content Design at MasterCard, where she leads a large team of content designers and guides big organization-change initiatives. Like many content professionals, she began her career in publishing and journalism, but her path also included a stint in trend reporting, which lead to a variety of leadership roles at Google. https://ellessmedia.com/csi/alli-mooney/  ..read more
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Joe Gollner: A Multi-layered Definition of "Content"
Content Strategy Insights
by Larry Swanson
4M ago
As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content" was born. Joe Gollner has worked with content from its earliest days and has crafted a multi-layered definition to account for its many aspects. https://ellessmedia.com/csi/joe-gollner ..read more
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Stephanie Pereira: Designing Hyper-localized Content
Content Strategy Insights
by Larry Swanson
4M ago
Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design concerns with the very specific hyper-localization needs of her audience.  (We had an internet connection issue around 28:00 - apologies for the break in continuity.) https://ellessmedia.com/csi/stephanie-pereira ..read more
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