Rafaëla Ellensburg: Holistic, Semantic Content Engineering
Content Strategy Insights
by Larry Swanson
2d ago
Serving personalized content about thousands of products to millions of people requires a sophisticated content operation. At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale. In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future. https://ellessmedia.com/csi/r ..read more
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Pavel Samsonov: Content-First Product Design Leadership
Content Strategy Insights
by Larry Swanson
1w ago
Pavel Samsonov is a UX designer with a deep appreciation of content. His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons. Pavel has also cultivated a deep awareness of the semantic environments that he and his colleagues navigate and he uses that awareness to align and motivate stakeholders. https://ellessmedia.com/csi/pavel-samsonov ..read more
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Jeffrey MacIntyre: Orchestrating Personalized Content Experiences
Content Strategy Insights
by Larry Swanson
1w ago
Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well. Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect. https://ellessmedia.com/csi/jeffrey-macintyre ..read more
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Shannon Leahy: The Content Design Job Market
Content Strategy Insights
by Larry Swanson
3w ago
Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy. Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds. But that's just the tip of the iceberg when it comes to her contributions to the field. She's also a long-time meetup organizer and an avid and generous participant in the content design community. https://ellessmedia.com/csi/shannon-leahy ..read more
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John Williams: Going Headless and MACH Architecture
Content Strategy Insights
by Larry Swanson
1M ago
The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems. John Williams explores these new ecosystems and modern content and experience architectures on his "Going Headless with John" YouTube channel and in his work as CTO at Amplience, a headless-CMS company. https://ellessmedia.com/csi/john-williams ..read more
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Deborah Carver: Connecting Literature, Composition, Content, and SEO
Content Strategy Insights
by Larry Swanson
1M ago
Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO. She also sees similarities between AI engineers and content professionals, both of whom  endeavor to create meaning with language. https://ellessmedia.com/csi/deborah-carver ..read more
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Wojtek Aleksander: Inclusive Content Design in Poland
Content Strategy Insights
by Larry Swanson
3M ago
Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive content in Polish is working with the language's strongly gendered and inflected grammar.  https://ellessmedia.com/csi/wojtek-aleksander ..read more
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Barbara Blythe: Content Design Operations at Cisco
Content Strategy Insights
by Larry Swanson
3M ago
Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently create consistent product content. https://ellessmedia.com/csi/barbara-blythe ..read more
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Nicole Michaelis: Thoughtful Content Design Leadership
Content Strategy Insights
by Larry Swanson
3M ago
Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions.  Despite the current challenging business and labor environment, she's hopeful for the future and offers encouragement to both current and future content designers. https://ellessmedia.com/csi/nicole-michaelis-2 ..read more
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Terry Roach: Building Ontology-Based Enterprise Operating Models
Content Strategy Insights
by Larry Swanson
3M ago
Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual that all stakeholders can consult. https://ellessmedia.com/csi/terry-roach ..read more
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