Have we finally moved past the dreaded phone call waiting line? I can hear you cheering from the other side of the screen because so are we.  Chat support is becoming more common as we advance into a more technologically advanced world. When you visit a website with a burning question, that little pop-up box is the perfect alert to greet you. Cue the sighs of relief!  Throughout this post, we will review two of the most popular customer service strategies for 2021: Live Chat Vs. Chatbots. What is the difference between Live Chat and Chatbots, you ask? We’ll highlight everything you n ..read more

Are you currently tossing up between boosting your already made content on social media or creating advertisements for Facebook? In this article, we review two popular social media marketing strategies: Facebook Ads and Boosted Posts. We dive deep into the benefits and disadvantages of both strategies to uncover the good, the bad, and most importantly, the unnecessary.  Throughout this page, we outline the best options and strategies for Facebook marketing. If you want to skip to the action, listen to our marketing debate now. Product overview Before we dive in, here is our simple breakdo ..read more

If you’re spending your budget on paid advertising, you want the platform to be the right one. Even if you’re aiming for organic reach, the channel you optimise for is essential to the success of your ad campaign.  Throughout the debate, we discuss whether LinkedIn or Google Ads are better for your digital advertising strategy. Both are exceptional choices for providing ROI, but they serve opposing purposes.  What are Google Ads? Google Ads helps marketers expand their reach within digital campaigns using PPC advertising. Google displays your ads on their platform in front of your ta ..read more

SEO and social media are two strategies known for attracting new customers to your brand. But there is an ongoing debate outside of Web3 about which strategy should take up the majority of your time and effort. Both strategies work for different businesses and are extremely useful at generating a high return of investment (ROI). In order to fully scope this question, this article will explore the pros and cons of SEO marketing and social media marketing, what makes them unique and which is better for your business.   Search Engine Optimisation Search engine optimisation entails optimising ..read more

Are you tossing up between Wix and WordPress for building your website? Whether you want a platform that’s easy to use, has exceptional support or has an inbuilt SEO tool, we’ll cover which is best for you for every aspect of your business and website journey. Wix is a website builder. WordPress is a content management system. Although Wix and WordPress are different, they have a lot of similarities. It can be confusing to know which one to choose and, more importantly, why? In a head-to-head comparison, we discuss the pros and cons of Wix vs. WordPress and the factors contributing to their su ..read more

  LinkedIn and Facebook are two of the most popular social networking platforms globally. If this topic doesn’t scream ‘important’, then I don’t know what will.    Throughout this debate, we uncover several factors that will influence your decision when deciding between Facebook and LinkedIn for advertising. These factors to consider include: Who is your target audience? How do they behave online? The different ways to target your audience Your previous business experiences Your budget    Both networks promote different functionalities and reach different audiences ..read more

Both Google and Facebook generate over 80% of their revenue from advertising, clearly because of their extensive reach. That’s why Facebook remarketing and Google Display Network comes in handy with generating personalised and targeted ads to users. These tools help to increase brand loyalty, awareness, and click-through-rate.  On one hand, Google is the world’s largest search engine. But on the other hand, Facebook is the largest social network. Both mediums are the perfect place to advertise, but for different reasons.  After marketing for a long time, at Web3 we know that it is ne ..read more

Want to know the best ways to understand your target market to inform your digital marketing strategy?  There are two ways to extract data from your website to turn it into valuable insights about your users. These script tags come from Integrated Direct Marketing and Google Tag Manager. What do you get when you seat a developer and a marketer in a room to debate marketing tags? Well, stay tuned to this marketing debate episode. It is going to be blazing. We outline the best tool so you can understand your audience and increase your ROI.  Direct integration Tags, otherwise known as p ..read more

Are you tired of spending hours creating engaging content and doing everything right on paper, but still not seeing results? This Marketing Debate highlights some SEO secrets on how to bring a steady stream of organic traffic to your website. Choosing the right tool means getting accurate data and having a fool-proof plan. And obviously, a fool-proof plan will boost your business. Search Console and SEMrush collect and report data differently from each other. Here’s what every digital marketer should know about managing and running SEO Campaigns.  Let us compare the two SEO tools for you ..read more

You’ve heard the saying quality over quantity, right? We are sure it has come about when talking about food at restaurants, television shows, and now even what type of hosting to choose as a business. It’s essential to know when to make the right call for what business expenses need priority.  Is choosing premium hosting worth the higher cost? Or can you get everything you need without spending more than you need to?  In the debate; Premium Vs. Affordable hosting, we uncover the hidden truths behind choosing the right option for your website. Affordable hosting Affordable hosting is ..read more