New Mumbrellacast: Gender pay gap data revealed – we dissect the winners and losers; ARN responds to Jackie O’s KIIS FM walkout
Mumbrella
by Lauren McNamara
3d ago
Join Neil Griffiths, Adam Lang & Lauren McNamara for the Mumbrellacast: A look at everything under Australia’s media and marketing umbrella. This week: The gender pay gap data has been revealed for the first time ever – we look at the winners and losers within the media and marketing industry Also on this episode: ARN responds to Mumbrella after Jackie O stages KIIS FM walkout over gender pay gap in radio and we chat to Ciaran Davis We talk to Market Economics head Stephen Koukoulas ahead of next month’s Retail Marketing Summit Get the latest episode every Wednesday. Subscribe to ..read more
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New Mumbrellacast: Woolies CEO steps down following disaster TV interview – but was that always the plan after all?
Mumbrella
by Lauren McNamara
1w ago
Join Neil Griffiths & Adam Lang for the Mumbrellacast: A look at everything under Australia’s media and marketing umbrella. This week: Brad Banducci announced this week that he is stepping down from the CEO position after a trainwreck TV interview and his replacement has already been announced – but according to Woolworths, Banducci moving on was always the plan. Also on this episode: We talk to Mark Ritson about why radio should be your sidekick and why marketing science is “sh*t” Get the latest episode every Wednesday. The post New Mumbrellacast: Woolies CEO steps down following disas ..read more
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New Mumbrellacast: Seven’s had a big week – some good news… and some bad news
Mumbrella
by Lauren McNamara
2w ago
Join Neil Griffiths & Adam Lang for the Mumbrellacast: A look at everything under Australia’s media and marketing umbrella. This week: Seven pulled in some massive TV ratings this week with the Super Bowl, but their financials weren’t as stellar. Here’s the good and bad news about it. Also on this episode: We tease this week’s guest on the new one-on-one podcast series! Get the latest episode every Wednesday. Subscribe to the daily newsletter Related Content ‘Leave a little room for improv’: How not sticking to the brief culminated in one of Nike’s most iconic ads News New Mum ..read more
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New Mumbrellacast: Taylor-mania – marketing genius or overexposure?
Mumbrella
by Lauren McNamara
3w ago
Join Neil Griffiths & Adam Lang for the Mumbrellacast: A look at everything under Australia’s media and marketing umbrella. This week: Taylor Swift is set to hit Australia next year and Taylor-mania has well and truly swept the nation… but that all comes after Monday’s Super Bowl where the pop star seems to be getting more attention then the game itself! Also on this episode: We discuss Mumbrella’s new one-on-one series and tease part two of our conversation with former Nike CMO, Greg Hoffman Get the latest episode every Wednesday. Subscribe to the daily newsletter Related Conte ..read more
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‘There’s nothing worse than lazy marketing’: Former Nike CMO joins Mumbrella’s first one-on-one podcast series
Mumbrella
by Neil Griffiths
1M ago
On the very first episode of Mumbrella’s new one-on-one podcast series, Mumbrella editor and host Neil Griffiths is joined by one of the headliner acts of this year’s Mumbrella360 conference and the former chief marketing officer of Nike, Greg Hoffman. In part one of this in-depth conversation, Griffiths and Hoffman talk about the CMO’s 28-year stint at Nike and look back at some memorable campaigns, including working with iconic figures like Michael Jordan and Tiger Woods. Hoffman also shares some of the most important principles he uses in his work, and talks about the importance of being au ..read more
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New Mumbrellacast: The rebirth and death of two iconic Aussie brands; Another hit for Optus
Mumbrella
by Lauren McNamara
1M ago
Join Neil Griffiths, Adam Lang & Lauren McNamara for the Mumbrellacast: A look at everything under Australia’s media and marketing umbrella. This week: The last week has seen the rebirth of one iconic Australian brand and the death of another – the team discuss. Also on this episode: Optus dealt another blow as incoming head marketer ditches role just days out from commencing Get the latest episode every Wednesday. Related Content New Mumbrellacast: What new chair could mean for ABC; Woolies CEO goes on press tour after Aus Day backlash Mumbrellacast Netflix looking to wrestle l ..read more
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New Mumbrellacast: What new chair could mean for ABC; Woolies CEO goes on press tour after Aus Day backlash
Mumbrella
by Lauren McNamara
1M ago
Join Neil Griffiths & Adam Lang for the Mumbrellacast: A look at everything under Australia’s media and marketing umbrella. This week: Former News Corp CEO Kim Williams is set to be the next chair of ABC – here’s what it could mean for consumers and staff. Also on this episode: Woolworths CEO Brad Banducci has attempted to clear up the Australia Day backlash – but did it work? Get the latest episode every Wednesday. The post New Mumbrellacast: What new chair could mean for ABC; Woolies CEO goes on press tour after Aus Day backlash appeared first on Mumbrella ..read more
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Mumbrellacast is back: Australia Day retail fallout, Australian Open and what to expect in 2024
Mumbrella
by Lauren McNamara
1M ago
The Mumbrellacast is back for 2024! On the first episode, hosts Neil Griffiths and Adam Lang go through some big announcements for Mumbrella and are joined by the editorial team to discuss the Australia Day retail fallout, why the Australian Open remains a hit for advertisers and brands, and so much more! Get the latest episode every Wednesday. Related Content Kia is evolving its AO strategy - Dean Norbiato tells us why News 'An opportunity to own the free-to-air space': Media buyers weigh in on the AO fanfare Features The post Mumbrellacast is back: Australia Day retail fallout, Australi ..read more
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The final episode of 2023: The biggest stories of the year and Mumbrella talks to Netflix CEO Ted Sarandos
Mumbrella
by Lauren McNamara
2M ago
Join Neil Griffiths, Adam Lang & Nathan Jolly for the final 2023 episode of the Mumbrellacast: A look at everything under Australia’s media and marketing umbrella. This week: Netflix is now releasing its viewing data – CEO Ted Sarandos told us all about it. Also on this episode: For the final Mumbrellacast of 2023, we look at some of the biggest stories of the year Get the latest episode every Wednesday. The post The final episode of 2023: The biggest stories of the year and Mumbrella talks to Netflix CEO Ted Sarandos appeared first on Mumbrella ..read more
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Slam dunk: Sydney agency scores NBA creative account
Mumbrella
by Kalila Welch
3M ago
Archibald Williams has been appointed to lead the creative account for basketball code the NBA across the APAC region. The agency’s remit covers all digital, activation and above-the-line comms, with work having already commenced to engage NBA fans old and new. Mumbrella understands the account was won without pitch, with the agency selected for its sports-marketing credentials, having handled creative for the NRL, A-Leagues, and more recently, the Brisbane Broncos. Co-founder Bram Williams said: “I thought I’d done it all in my career, but getting to partner with the NBA is a very proud mome ..read more
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