Clickstarter: Australian Digital Marketing Podcast
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The daily word on digital marketing and small business in Australia. Dante St James is accredited by MetaAustralia as a Lead Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government.
Clickstarter: Australian Digital Marketing Podcast
6M ago
Today, we will explore the hashtag landscape across three popular social media platforms: Instagram, Twitter, and LinkedIn. We'll delve into the appropriate usage, specific strategies for each platform, and the importance of trending and industry-specific hashtags. Each point will be accompanied by real-world examples, showing you the magic a simple hashtag can weave ..read more
Clickstarter: Australian Digital Marketing Podcast
6M ago
In today's episode, we're going to explore the art of leveraging cultural and linguistic diversity to create a distinct personal brand. We'll discuss three primary strategies: leveraging your unique experience, fostering inclusivity, and bridging the gap through language. I'll share some real-life examples to show you how diversity can be your brand's most significant asset ..read more
Clickstarter: Australian Digital Marketing Podcast
6M ago
Remember that golden era of web traffic when simply posting a link on your Facebook page would lead to a flood of visitors to your site? Well, things have changed a bit since then. But guess what? Facebook can still be an incredible traffic generator. How, you ask? Let's explore ..read more
Clickstarter: Australian Digital Marketing Podcast
6M ago
Today, we're heading into the bustling realm of LinkedIn Company Pages. We'll discuss why a compelling 'About Us' section matters, how valuable content can engage your followers, and why monitoring analytics can guide your strategy. ..read more
Clickstarter: Australian Digital Marketing Podcast
6M ago
Today, we're flipping through the pages of testimonials and reviews, powerful tools in building trust. We'll discuss how to collect effective testimonials, why showcasing them strategically matters, and how to handle negative reviews ..read more
Clickstarter: Australian Digital Marketing Podcast
6M ago
Picture yourself as a sculptor. But instead of chiseling away at marble, you're harnessing the power of AI and machine learning to shape and refine your digital marketing strategies. Sounds exciting, doesn't it? So, what's the impact of AI and machine learning on digital marketing? Let's dig into it ..read more
Clickstarter: Australian Digital Marketing Podcast
6M ago
Picture a bustling farmers market. One stall is a family-owned bakery with their grandmother's cookie recipe. Across the way, a well-known franchise is selling mass-produced pastries. Both are brands, but they're as different as apples and oranges. So, what sets a personal brand apart from a corporate brand? Let's find out ..read more
Clickstarter: Australian Digital Marketing Podcast
6M ago
Imagine you're at a monotonous meeting, and then someone cracks a joke. Suddenly, the room lightens up, and everyone's engaged. That's the power of humor. So, how can you sprinkle this magical ingredient into your writing? Let's unravel the mystery ..read more
Clickstarter: Australian Digital Marketing Podcast
6M ago
Today, we're navigating the path to website conversion. We'll discuss why a user-friendly design can boost conversions, how compelling calls-to-action can make a difference, and why trust indicators are vital for your website. If you're ready to master the art of website conversion, this episode is for you ..read more
Clickstarter: Australian Digital Marketing Podcast
6M ago
Today, we're tuning into the world of podcasting and listenership. We'll explore how networking with other podcasters can boost your audience, why leveraging social media is key, and how guest appearances can amplify your reach. If you're ready to fill your podcast's concert hall with listeners, this episode is for you ..read more