Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.  In this episode, we discuss:  How the unboxing experience is a key to delighting the customer  The power of personalization  Why offline marketing still matters  Dive in:  [05:30] Focused on product development and warehouse integration.  [09:33] Catalogues evolved to personalized, cost-effective flyers.  [13:18] Data tracking for customer engagement and sales.  [17:53] Mercha ..read more

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.    In this episode, we discuss:  The seamless integration of online and offline marketing strategies  The synergy between catalogues a ..read more

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.   In this episode, we discuss:  The importance of technology and data science   How to balance budgets and metrics  Why you need to look beyond the numbers  Dive in:  [05:23] Data smart brands win in evolving industry.  [07:57] Brands struggle, need to understand profitability.  [10:37] Maximizing margins requires dynamic budget and structure.  [15:50 ..read more

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.  In this episode, we discuss:  Why podcast listeners are your ideal audience  How to track your ad performance effectively  The best types of podcast ads for your brand  Crafting ads that resonate with listeners  Dive in:  [03:10] 30-year m ..read more

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox.  In this episode, we discuss:  What’s new in Google Ads  What’s currently working  And what’s still working well  Dive in:  [04:56] Google can use AI to track user data.  [09:36] Google AI chat box creates ad content.  [10:49] Search ads now have single shorter headlines.  [14:29] AI, smart bidding crucial for best results.  [17:42] Tip for using Performance Max.  [22 ..read more

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads.  In this episode, we discuss:  Shifting the focus from targeting to better creatives  Making the most of Facebook’s automation tools  The importance of accurate data tracking and integration  Dive in:  [07:10] New advertisers have it easier now.  [12:33] Expensive marketing shifts focus, avoiding treating customers stat ..read more

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.  In this episode, we discuss:  How to build a successful B2B eCommerce strategy  Understanding the needs of B2B customers  Tailoring the experience  The long-term benefits of B2B eCommerce  Dive in:  [04:51] B2B offers scalable, economical way to expand.  [08:26] Selling to businesses requires different strategy.  [09:45] Merchants must plan and market for success.  [14:16] Bigg ..read more

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies.  In this episode, we discuss:  Transitioning from omnichannel to connected commerce  Enhancing customer experience with data integration  The importance of agile and scalable tech stack  Dive in:  [05:46] 54% browse online, maximize impact with both.  [07:07] Technology affects physical retail experience, now crucial.  [13:29] Key elements: tech stack, infor ..read more

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane.  In this episode, we discuss:  Strategic selection of marketplaces  Understanding and leveraging customer demographics and behaviors  Balanced approach to metrics and feedback in new channels  The 5 facets to look at when deciding which marketplace to go with    Dive in:  [03:54] Fell in love with eCommerce, dr ..read more

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting.  In this episode, we discuss:  Diversification as a way to manage business risks  Why you should consider selling overseas How to make it a success Why it’s important to localize customer experience  Strategically using global expertise and solutions  Dive in:  [05:10] Diversify sales channels to reduce risk.  [08:20] Optimise proposition based on customer country requirements.  [12:42] Can we handle this in ..read more