Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps
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by Chloe Thomas
2d ago
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. in this episode, we discuss: The integral role of storytelling in connecting with audiences Knowing your audience and business well for effective top-of-funnel marketing The power of video content and the necessity of iterative testing Dive in: [06:17] Make strong impression on new audience for growth. [10:18] Algorithms target potential customers based on d ..read more
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Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia
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by Chloe Thomas
1w ago
Ben Afia is a customer communications expert for the FTSE100. Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots. In this episode, we discuss: Embedding storytelling in company culture The importance of selecting the right copywriters How effective briefing can impact creative work Dive in: [03:35] Ben shares his storytelling background. [06:18] Clear briefs crucial for effective copywriting. [10:34] Not all w ..read more
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Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank
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by Chloe Thomas
3w ago
Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast. In this episode, we discuss: The importance of a targeted and evergreen affiliate offer How paying commissions promptly positively affects your program and why reserves are key for handling refunds What competitive commission rates can mean for your business and your affiliates Dive in: [02:54] Thomas’ affiliate marketing j ..read more
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Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital
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by Chloe Thomas
1M ago
Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs. In this episode, we discuss: The evolution of affiliate marketing How luxury and premium brands can utilize affiliate marketing successfully The collaboration between PR and affiliate marketing Dive in: [04:19] Affiliate marketing is still very much about relationships. [05:35] Affiliate marketing diversifies customer acquisition, cuts ..read more
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Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media
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by Chloe Thomas
1M ago
Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX. In this episode, we discuss: The importance of diversifying your affiliate portfolio Why building strong relationships with your affiliates is key Video content and the future of affiliate marketing Dive in: [04:32] The different types of affiliates brands can incorporate in their strategy. [07:12] Why brands should diversify their affiliate portfolio. [08:20] Affil ..read more
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Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital
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by Chloe Thomas
1M ago
Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing. In this episode, we discuss: Why affiliate marketing is a balance between relationship-building and analytics The opportunities presented by the collaboration between PR and affiliates What’s working in affiliate marketing in 2024 Dive in ..read more
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Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera
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by Chloe Thomas
2M ago
Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms. In this episode, we discuss: The power of user-generated content Why brands should bear in mind the ethical considerations and legal compliance for UGC How video UGC can elevate your content marketing strategy Dive in: [03:09] Why should brands care about UGC? [05:28] Video builds trust and showcases products effectively. [06:15] Create engagi ..read more
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Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA
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by Chloe Thomas
2M ago
Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage! In this episode, we discuss: Why social commerce is more than social media selling How collaboration among teams is crucial for social commerce success Why your success in social commerce depends on authenticity Dive in: [02:00] Sophie’s journey into content marketing and social commerce. [04:41] How LiSA was founded. [05:51] What social commerce encompasses. [09:57] Wo ..read more
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Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics
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by Chloe Thomas
2M ago
Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates. In this episode, we discuss: Dynamic and personalized nudging Balancing push and pull strategies Understanding and applying psychological mechanisms Dive in: [03:57] Testing behavioral interventions. [08:28] How scarcity nudges ..read more
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Content: SEO & Blogging with Generative AI. Katrina McKinnon, CopySmiths.com
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by Chloe Thomas
2M ago
Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement. In this episode you will learn: How Katrina helps her clients generate more traffic through content marketing What impact does visual content have on SEO? How to use Generative AI to speed up the creation process without sacrificing originality The team's writing process and a production line approach Advice on outsourcing content creation to virtual assistants i ..read more
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