Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker.    In this episode, we discuss:  ? How to know when it’s time to upgrade from email marketing to a full CRM  ? The biggest data mistakes businesses make—and how to fix them fast  ? Why your CRM might be hurting custome ..read more

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting.    In this episode, we discuss:  The #1 mistake brands make when setting up subscriptions (and how to fix it!)  Why offering a free gift beats discounts for keeping subscribers longer  The crucial 14-day window that makes or breaks customer retention  How to turn your best customers into super fans who buy more and refer others!    Dive in:  [05:12] S ..read more

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies.    In this episode, we discuss:  How resale programs turn one-time buyers into loyal customers  The secret to making secondhand sales a powerful retention tool  Why peer-to-peer resale beats traditional loyalty programs  Easy ways to launch a resale marketplace (without the headache!)    Dive in:  [05:28] Empowering brands in resale market.  [07:54] B ..read more

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors.    In this episode, we discuss:  Why the first 14 days after a sale can make or break retention  The secret to turning buyers into loyal, raving fans  How subscriptions do more than just drive repeat sales  A genius way to boost social proof using excited customers    Dive in:  [05:23] Key to retention: product frequency.  [09:21] Subscription vs. no ..read more

Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.    Hit PLAY to hear:  Why server-side tracking is the ultimate upgrade for your Meta Ads  The hidden pitfalls of inaccurate tracking—and how to fix them  How to supercharge your ad performance with enriched customer data  The secret to leveraging AI in Meta Ads for better targeting and ROI    Key timestamps to dive straight in:  [05:33] Meta's conversions ..read more

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again.    In this episode, we discuss:  Why outdated targeting methods could be costing you conversions  The hidden risks of relying solely on dynamic catalog ads  How your messaging might be sabotaging your Meta ad success  The #1 budgeting mistake that’s crippling your campaigns  Sneaky Meta settings ..read more

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.    In this episode, we discuss:  How first-party cookies can slash your ad spend waste  The secret to unlocking 40% more data for Meta Ads  Why your tracking setup might be sabotaging your campaigns  The game-changing fix for health and wellness brands    Dive in:  [04:57] One-year cookies enable continuous visitor tracking.  [07:21] First-party data capturing enhances ad p ..read more

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands.  In this episode, we discuss:  How to decode your ad performance with smarter metrics like MER  Why Advantage Plus Shopping is the go-to strategy for scaling campaigns  The secret to creating winning Meta ad assets without burnout  A simple test to decide between lead-gen campaigns and direct sales ads  Dive in:  [03:43] Brands prioritize profitability and efficient ad strategies now.  [09:08] Focus on ..read more

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions.    In this episode, we discuss:  How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience  The secret to ..read more

Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more.    In this episode, we discuss:  Game-changing ways AI slashes ad costs and time  The customer insights your ad campaigns reveal  Why Komal swears by patience and testing for ad wins  Must-try AI tools to level up your marketing game    Dive in:  [04:36] Focusing on small business marketing alleviates founders.  [06 ..read more