Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!    In this episode, we discuss:  The evolution of link building  The important role of creativity in digital PR campaigns  How to do well in digital PR  Rosa’s four key strategies for successful digital PR and link building    Dive in:  [03 ..read more

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform. And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss. In this episode, we discuss: Technical SEO’s important role in eCommerce Success The big project over at Moss How choosing the right metrics can make a difference Dive in: [07:41] Prioritizing technical foundation for SEO success. [10:55] Focusing on technical SEO for big improvements. [14:17] Platform upgrade to address site performance challenges. [16:16] Retailers face ch ..read more

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO.  In this episode, we discuss:  How YouTube SEO requires time and a strategic plan  Why optimisation goes beyond just the videos  Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability  Leveraging new features and community engagement  Dive in:  [05:03] Optimise YouTube videos for higher ranking and visibility.  [07:28] Maximise vi ..read more

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.      In this episode, we discuss:   Why unique and helpful content is more important than ever  The evolving relationship between SEO professionals and search engines   How AI plays a role in content creation and SEO     Dive in:  [04:54] Sea ..read more

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.  In this episode, we discuss:  Data Hygiene The importance of a clean and segmented email list  The technical aspects of email deliverability  Why consistent engagement and respect for subscribers are key  What KPIs you should monitor And of course... DMARC, SPF, and DKIM!  Dive in:  [05:24] Differentiating between delivery and deliverability is crucial.  [07:42] Follow-up quickly with custome ..read more

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands.  In this episode, we discuss:  Why you should prioritize quality over quantity in email lists  How to optimise your website pop-ups for to grow your email list  The importance of continuous testing and analysis    D ..read more

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation. In this episode, we discuss: Why you should use predictive analytics in email marketing The importance of data-driven decision-making How to optimise email campaigns through smart segmentation and timing Dive ..read more

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list. In this episode, we discuss: the untapped potential of email lists why brands need to do ab testing, and how they should do it leveraging zero-party data to effectively personalize emails Dive in: [03:58] Transitioned from writing to holistic email marketing. [08:13] Brands should test campaigns multiple times. [10:35] Regular testing until Black Frida ..read more

Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board. In this episode, we discuss: Using the power of storytelling in product descriptions The strategic importance of SEO and unique content Why your copywrit ..read more

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. in this episode, we discuss: The integral role of storytelling in connecting with audiences Knowing your audience and business well for effective top-of-funnel marketing The power of video content and the necessity of iterative testing Dive in: [06:17] Make strong impression on new audience for growth. [10:18] Algorithms target potential customers based on d ..read more