Episode 155: How to efficiently use your martech to find growth opportunities, with MOI Global
B2B Marketing Podcast
by B2B Marketing
1w ago
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Callum Miskell, Strategist & Intel Analyst, MOI Global about some of the findings from their latest report ‘A B2B Marketer’s Guide to Data Creativity’. The two talk about some of the most interesting stats from the report. For example, MOI revealed that even though 85% of marketers use marketing tools, only 23% of marketers are using them for growth opportunities. They talk about some of the common problems marketers face when onboarding new marketing tools, as well as what qu ..read more
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Episode 152: Everything you wanted to know about B2B lead gen but were afraid to ask
B2B Marketing Podcast
by B2B Marketing
2w ago
Lead generation is maturing fast as a B2B marketing discipline, with new players driving higher standards of output, a more professional approach and a more customer-centric and responsible ethos. That includes the growing category of self service lead gen platforms, which enable marketers to manage their own programs as part of a more structured programmatic approach. B2B Marketing has produced the first authoritative overview of the vendors in this emerging but significant category in our Martech Vendor Spotlight Report, launched last month. To mark its launch, Joel Harrison, Editor-in-chief ..read more
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Episode 151: What’s driving innovation in marketing today? With Microsoft Advertising’s Ryan Miles
B2B Marketing Podcast
by B2B Marketing
3w ago
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Ryan Miles, Director – International Marketing at Microsoft Advertising, to discuss the nature of marketing at one of biggest household names in the world. Ryan and David also chat through the realities of omnichannel marketing, what’s driving innovation in marketing today, and the possibilities provided by AI. If you want to hear more from Ryan, you can find him on the ‘B2B at scale’ track at B2B Ignite on 3 July for his session 'AI in Action!’ Ryan will be diving into practical examples of AI-driven strategies that d ..read more
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Inside Deloitte’s Olympics partnership with Annabel Rake, Global Olympics Marketing Leader
B2B Marketing Podcast
by B2B Marketing
1M ago
The Olympic Games is globally recognised as the pinnacle of sporting excellence and is consequently a massive marketing opportunity for Deloitte which is a strategic partner for the games in 2024. So how is Deloitte leveraging this opportunity to maximise marketing impact, whilst at the same time conforming to the IOC’s tight rules on commercialisation and buyers’ expectations of a more nuanced, less logo-centric approach to sports sponsorship? Joel Harrison, B2B Marketing’s Editor-in-Chief, spoke to Annabel Rake, Deloitte’s Global Olympic Marketing Leader ..read more
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Episode 149: Why ignorance is NOT bliss when it comes to the deprecation of third party cookies
B2B Marketing Podcast
by B2B Marketing
1M ago
Google recently announced that they are delaying the deprecation of third party cookies for the third time in four years. In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Paul Collier, Fractional CMO, Funnel Fuel, to talk about the recent news and how digital programmatic advertising space will be impacted. They talk about everything from why marketing leaders might turn a blind eye to how data is being used to the opportunity the end of cookies provides for businesses and Paul’s top tip for those who feel like in the dark about all things cookie-related ..read more
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Episode 148: Unicorns, Centaurs and PE houses. Managing B2B’s beasts with Staffbase's David Burnand
B2B Marketing Podcast
by B2B Marketing
1M ago
In this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with David Burnand, CMO of Unicorn and Centaur, Staffbase – an employee communications cloud, intranet and employee app. Joel and David discuss David’s impressive career, which spans the likes of Atos, Adobe and Siemens on the client-side, and Stein IAS on the agency-side, and what he's learned along the way. They also discuss the nature of B2B marketing in an investor-backed organisation with huge growth ambitions. This episode is a must-listen for any marketer wanting to know the ins and ..read more
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Episode 147: How to (actually) demonstrate marketing impact and hit your revenue target, with Aon
B2B Marketing Podcast
by B2B Marketing
1M ago
In this week’s episode of the B2B Marketing Podcast, David Rowlands Head of Product, B2B Marketing and Propolis sat down with Lynzi Ashworth, Marketing Director, Aon to discuss marketing’s impact on the overall business and more importantly - how to prove it. From understanding the growth priorities in the business to getting into a strategic mindset and showcasing your brand success, they discuss everything you need to be doing to drive revenue. You can join Lynzi at B2B Ignite on 3rd of July as she delves further into the intricate world of brand building and demand generation in B2B. Her se ..read more
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Episode 146: How joining the board will make you a better commercial marketer
B2B Marketing Podcast
by B2B Marketing
1M ago
In this week’s episode of the B2B Marketing Podcast, Joel Harrison is joined by Chris Wright, Commercial and Marketing Director, BSI and Simon Rusling, Head of Marketing, Barnett Waddingham. This week’s podcast is in association with Propolis, our community and intelligence platform which gives you access to insights to make decisions, connect with experts and unlock actionable guides and content. This month, we’re talking about all things commercial marketing. The senior marketers both share how they got into their current roles and developed their skillset over time, as well as the key to be ..read more
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Episode 145: How to accelerate growth at one of Europe's fastest growing companies, with Stenn
B2B Marketing Podcast
by B2B Marketing
2M ago
In this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective. In addition, Joel brought up how growth marketing was the number one trend in our 2024 Trend Tracker despite the definition of “growth marketing” being a little unclear. They reveal what the key is to growth marketing and how to implement it to help with communications, data understandin ..read more
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Episode 144: Shane Redding outlines why all marketers need to be ‘commercial marketers’
B2B Marketing Podcast
by B2B Marketing
2M ago
In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy Expert to discuss the need for marketers to become commercial marketers. David and Shane define what we mean by ‘commercial marketer’ in the first place, why so many marketers aren’t acting in this fashion, and what we can do today to start changing the way we operate and prove our value to the board. Check out our B2B Marketing Trend Tracker here: https://b2bmarketing.net/feature-post-b2b-insights/the-b2b-marketing-trend-tracker-2024-what-trends-are-we-see ..read more
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