We're back with another episode of our regular show, ‘What’s New in Digital Marketing?’, and we have our guest panel speakers Ben Jayston and Stuart Clark, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC. We discuss: AI news ; Elon Musk's predictions and what this means for digital marketing Lead form extensions in Google Ads The new version of Bing Webmaster Tools Guest Speakers With 15 years in SEO and an entrepreneurial background in all things digital, Ben has been working at Vertical Leap since 2016.  Stuart has been a part of the Vertical Leap f ..read more

This is the first episode of our regular show called ‘What’s New in Digital Marketing this week?’, and we have our guest panel speakers Stuart Clark and Marie Turner, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC. We discuss Google's new announcement for e-commerce category pages, how stores emerging from the current lockdown will affect websites and the new free Google shopping ads tool, Surfaces ..read more

In this episode we discuss why large name brand businesses should care about SEO. Leading the conversation is Vertical Leap Managing Director, Chris Pitt, and Head of Services, Lee Wilson; two highly knowledgeable and experienced search marketing experts.  We discuss: Do big brands really need SEO & why does a national or global brand need to compete on a local level?  How should a large company approach SEO?  Are larger brands reconsidering the value of SEO since Covid-19?  What should big brands be focussing on for 2021? Guest speakers: Chris is Managing Director ..read more

In this episode we give you 3 great alternatives to the primary PPC platforms - Google, Microsoft and Facebook ads. Leading the conversation are two of our highly experienced and knowledgeable PPC specialists at Vertical Leap, Matt McCullough and Callum Coard. We discuss: Alternative ad options - Ebay, Amazon and Pinterest Traffic and competitiveness Setting these ads up and ongoing optimisation  Other ad alternatives Guest speakers Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses in ..read more

In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO Specialists at Vertical Leap, Ben Jayston and Stuart Clark. We discuss: What is classed as a problem? How you identify a problem What can cause it? When a problem is not a problem How to fix it Guest Speakers With 15 years in SEO and an entrepreneurial background in all things digital, Ben has been working at Vertical Leap since 2016.  Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ..read more

Welcome to the Vertical Leap podcast! In this first episode we discuss the top five search marketing trends for the rest of 2020 that marketers should be aware of in order to increase your visibility online and get a competitive edge in your industry. Leading the conversation is Vertical Leap Managing Director, Chris Pitt, and Head of Services, Lee Wilson; two highly knowledgeable and experienced search marketing experts. They discuss a range of topics including intelligent automation, augmented reality, the offline/online shift, micro-influencers and the changing behaviours in how we consume ..read more

This is a quick intro episode for you so you can understand a bit more about who we are and what we do at Vertical Leap search marketing agency. PLUS, you can get to know what we're going to be talking about on future episodes and how we can help you and your business.    ..read more

In this episode we discuss three top trends in website design that you need to know for 2021 to keep your users engaged for longer and stay ahead of the game. Leading the conversation is Vertical Leap's Head of Creative - Kirsty McLean, Lisa Morgan - Creative Account Manager and Web Developer - Verity Maton. We discuss: Augmented reality Virtual reality Voice recognition Guest speakers Kirsty heads up the Creative team at VL and has been bridging the gap between the practical and the aesthetic for over 15 years. Lisa is Creative Account Manager at Vertical Leap and has over 14 years agen ..read more

We're back with another episode of our regular show, ‘What’s New in Digital Marketing?’, and we have our guest panel speakers Ben Jayston and Marie Turner, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC. We discuss: Breakout terms in Google Trends Google Digital Garage Google's depreciation of the old structured data testing tool  Women in mentoring Bing has announced how to optimise your content for search questions using deep learning Google Discover Ads Google ads mobile app MCC update Guest Speakers With 15 years in SEO and an entrepreneurial bac ..read more

In this week's episode we discuss five clever ways to do keyword research so you can discover new opportunities to connect with your target market through search. Leading the conversation is Head of Enterprise SEO, Dave Colgate and one of our SEO Specialists, Marie Turner. In this episode, you will learn about: Search volume Search intent Keyword groups Boosting existing keywords Competitor keyword gaps How to make your content rank higher ..read more