Copywriting.  If you're in marketing, you'll write copy. There's very few of you who do it well.  Alex Thompson joined Guy for this episode and did not disappoint. This one is choc full of tips, tricks and things to avoid when you're sharpening your pencil.  You can expect to learn: What copywriting actually is Why you should NEVER start with a blank page Three KILLER customer research questions Why your first draft is always TERRIBLE The difference between Content Writing and Copywriting.  What good product description and a vanilla product description sounds like... with ..read more

This podcast is for you if you think Google Shopping Ads are a good idea for your Ecommerce Store, but you aren't ready to take the plunge yet. On this episode, you'll learn: Which products actually work for Google Shopping How to start with your Google Ads campaigns Whether your not your product feed is in good shape! If you enjoyed that and want more from the Be Found Be Chosen team, check out these links below. Meet the Be Found Be Chosen Team:  https://befoundbechosen.co.uk/about/t... For more on what we've got to say:  https://befoundbechosen.co.uk/content/ Check out our Case ..read more

For this weeks No Bollocks Marketing, Guy chats to Ben Lax, Global Head of Marketing at SaleCycle. SaleCycle are a CRO company working with some of the biggest retailers in the world. They've got more data on online consumer behaviour than they know what to do with. Luckily for us, they've recently brought out their annual ecommerce benchmarking report which looks at the industry in detail.  Of course, the impact of COVID this year has been impossible to ignore, but we also got into: The legacy of COVID, and which changes are going to stick around How window shopping has totally changed ..read more

Category pages are an unsung hero of ecommerce... If you do 'em right! For this weeks No Bollocks Marketing, Guy sits down with Jeff to discuss the absolute must haves on your ecommerce stores category pages. Expect to learn how many products should be on a category page, why Amazon's category pages are dreadful and how a well curated set of products will skyrocket your SEO efforts. Enjoy. No Bollocks Marketing is the weekly podcast by Be Found Be Chosen, the tell-it-like-it-is Ecommerce Growth Agency. Meet the team here.  ..read more

Valentine's Day.  Is it a necessary display of affection, or just another consumerist nightmare?! I mean, we can show our loved ones we love them 365 days a year.... right?  Guy, Jeff and Joe are back again chewing the fat around Valentines Day. We chat one of the best Instagram ads ever, why the greeting card industry is on it's way out, a nice example of marketers showing empathy and why it's vital to stack those "reasons to buy".  Honourable mentions to Moonpig, Thortful and whichever dude is buying the Valentine's Day Shower Curtain.  -------------------------- No Bollo ..read more

Lockdown has hit everyone pretty damn hard but probably none moreso than PRIMARK.   The retail giant is on to take a £1bn quid loss this year, and yet, still refuse to do take their operation online.  Is that just as crazy as it seems? Or is there something else going on?    Guy, Jeff and Joe have a natter about it for this week's pod. -------------------------- No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here. Each week we take one tiny sl ..read more

The computers are coming for our jobs?!?!?! Or are they... I've got the two ppc boffins, both called Joe, to explain why leaning into automation within your Google Ads account is a GOOD IDEA, and also why they aren't quite worried about he computers taking their jobs just yet. -------- No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here. Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!". New Episode every Friday. Pro ..read more

Product Pages are the power pages in Ecommerce land nowadays.  They are often the landing pages for brand new customers, and as the old saying goes you never get a second chance to make that first impression.  For this episode of NBM, Jeff & Guy give an overview of what makes a good product page. If you've got these 8 things, your product pages will be in the top 10%, no doubt about it.  **Please note, internet connection was a little dodgy for this one, sorry for the scratchy audio! We're planning to re record a little further down the line.  ..read more

Copywriting.  If you're in marketing, you'll write copy. There's very few of you who do it well.  Alex Thompson joined Guy for this episode and did not disappoint. This one is choc full of tips, tricks and things to avoid when you're sharpening your pencil.  You can expect to learn: What copywriting actually is Why you should NEVER start with a blank page Three KILLER customer research questions Why your first draft is always TERRIBLE The difference between Content Writing and Copywriting.  What good product description and a vanilla product description sounds like... with ..read more

This podcast is for you if you think Google Shopping Ads are a good idea for your Ecommerce Store, but you aren't ready to take the plunge yet. On this episode, you'll learn: Which products actually work for Google Shopping How to start with your Google Ads campaigns Whether your not your product feed is in good shape! If you enjoyed that and want more from the Be Found Be Chosen team, check out these links below. Meet the Be Found Be Chosen Team:  https://befoundbechosen.co.uk/about/t... For more on what we've got to say:  https://befoundbechosen.co.uk/content/ Check out our Case ..read more