Policy Special: all the latest on policy & regulatory affairs in digital advertising
The IAB UK Podcast
by IAB UK
3M ago
With one of the more surprising government reshuffles seeing David Cameron make an unexpected return to front-line politics and with an election looming next year, James sits down with the IAB's Head of Policy & Regulatory Affairs, Christie Dennehy-Neil, to explore where all the uncertainty leaves digital advertising and to unpack the various regulatory activity which affects our industry. Christie chats about the Online Advertising Taskforce, the Online Fraud Charter and our public affairs work with policymakers, while sharing highlights from our recent Digital Dividend report and the rou ..read more
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Policy Special: all the latest on policy & regulatory affairs in digital advertising
The IAB UK Podcast
by IAB UK
1y ago
Regular listeners will be familiar with our regular visits to the world of Policy & Regulatory Affairs, when we invite our IAB UK experts onto the show to share the latest news from the world of Westminster and its impact on digital advertising. In this episode, our Head of Policy & Regs, Christie Dennehy-Neil is joined by Public Affairs Lead, Becky Wirth, to give an overview of the latest government shufflings after the creation of the Department for Science, Innovation & Technology, and bring listeners up to speed on the Online Advertising Programme, Online Safety Bill, HFSS ad b ..read more
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Leadership Summit 2023: highlights, optimism and leadership qualities
The IAB UK Podcast
by IAB UK
1y ago
IAB UK's annual Leadership Summit returned to Sopwell House last week, bringing together leaders from across digital advertising to debate key challenges, share ideas to move our industry forward and hear from a raft of inspiring speakers. From the shape of the political landscape to building a happier, more productive workforce, sessions focused on the most important subjects of the day with speakers including Dr Julie Smith, Kay Cossington, Lewis Goodall and many more. Away from the main stage, we ran smaller, more conversational townhalls on effectiveness, sustainability, workplace cul ..read more
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Diversity Unlocks Discovery Episode 1: Zehra Chatoo
The IAB UK Podcast
by IAB UK
1y ago
Welcome to 'Diversity Unlocks Discovery', a new IAB UK podcast mini-series in partnership with Meta, hosted by the IAB's Director of Transformation, Sophia Haynes. In six episodes over the course of the next year, we’ll surface some of the obstacles that are currently preventing digital advertising from being more inclusive and diverse, and explore how we go about changing things for the better. In this first episode, Sophia speaks to Meta’s Zehra Chatoo, Head of Connection Planning, Retail for EMEA and Chair of Meta's DEI council. In the episode, they explore exactly how diversity can u ..read more
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Stay Engaged 2022: 'The Future of Omnichannel Buying: A Discussion with Magnite'
The IAB UK Podcast
by IAB UK
1y ago
Magnite’s Demand & Publisher team leads host an honest discussion about the future of omnichannel media buying including focusing on the growth of the CTV market and the rise of AVOD, the deprecation of the third-party cookies and the focus on measurement and audience identity. See acast.com/privacy for privacy and opt-out information ..read more
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Stay Engaged 2022: 'Gaming Inspires the "Walk" from Web 2.0 to Web 3.0'
The IAB UK Podcast
by IAB UK
1y ago
Frameplay's Cary Tilds will share her personal story of how taking a leap from big roles like Chief Innovation Officer at GroupM and SVP, Coporate Strategy at FordDirect, into a gaming ad tech start up, reshaped her understanding of the future of virtual experiences found in gaming and the metaverse. What is the "walk" between where the advertising world is today and where it needs to be in order to meet the consumer?  See acast.com/privacy for privacy and opt-out information ..read more
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Stay Engaged 2022: 'User Experience is the Key to Advertiser Success'
The IAB UK Podcast
by IAB UK
1y ago
Do you remember when searching the web meant navigating a minefield of unwelcome pop-ups promising to cure your belly fat? While this may still ring true for some sites, it’s time to recognise that digital advertising has come a long way. But what has driven this change? Yes, targeting and attribution have played their part – but they have not been the only driving force. This session will dive into the vital, yet overlooked, role that user experience has played in the evolution of digital advertising since the first pop-up banner in 1997. In particular, Picnic’s CEO and Founder, Matthew Gol ..read more
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Stay Engaged 2022: 'Going Global: The Future of Digital'
The IAB UK Podcast
by IAB UK
1y ago
Consumer habits are changing everywhere, whether you’re in Dubai, Singapore, New York or London. As we look to the future, our mission must be to strive for global digital standards that meet consumers needs and work for our digital futures. In this conversation, NBCUniversal’s Hayley Cochrane and former host of CNBC’s Marketing Media Money, James Wright discuss why the industry needs a unified response to digital identity and why it’s time for us all to take leadership on measurement. See acast.com/privacy for privacy and opt-out information ..read more
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Meet the Founder: Sue Fennessy, WeAre8
The IAB UK Podcast
by IAB UK
1y ago
Peel back the sales pitch and carefully crafted PowerPoint deck and it’s always a founder's story that is the most intriguing. This week’s episode of The IAB UK Podcast, the latest in our Meet the Founder series, spotlights a founder who has channelled her passion to leverage positive change into her business. James chats to Sue Fennessy, Founder and CEO of WeAre8, a social app that pays you every time you watch an ad - aiming to provide a sustainable future for transformative change through billions of small actions. As the fourth business that Sue has founded, she and James cover the behavio ..read more
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IAB UK Leadership Summit 2022 Special
The IAB UK Podcast
by IAB UK
1y ago
After a year off, Leadership Summit, the IAB's annual gathering for industry leaders, returned to Sopwell House on the 10-11 March 2022, bringing senior decision makers together to debate the big issues and shape a sustainable future for digital advertising. In this special episode recorded live at Leadership Summit, hear from speakers, Townhall hosts and delegates as they share their highlights, priorities, what they're excited about and what they believe makes a great leader. This special episode is hosted in partnership with Xandr, a technology platform powering a global marketplace for pr ..read more
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