Some of you may remember back when business owners and entrepreneurs had to go lockdown a developer just to make minor changes to their websites and content. That all changed with the introduction of WordPress, making the management of websites far simpler and easier. It was a total game-changer for everyone involved, especially small business owners! You have probably already heard about WordPress before, as it is the perfect blogging tool, but did you know that the more accurate term for it is CMS (Content Management System)? By using this platform, you have the potential to build a fully in ..read more

Last week we visited The Material Studios in Liverpool to film and record the latest new episode of the Herd Marketing podcast and vlog. Our guest on this episode was Jonny Vaggers from Inspire Home Solutions. Jonny is a client of ours and we currently manage his paid Facebook Ads that are targeted on creating new leads for his sales team. In this episode we talk to Jonny about his company and learn more about the products and services they use when working on clients homes. We then also talk about how he uses his Facebook business page and how this ties in with his wider Facebook advertising ..read more

In the latest episode of the Herd Marketing podcast, we visit Ryan, who runs and operates The Beer Lab in Heswall. The Beer Lab is a micropub that specialises in selling a huge range of craft beers and has built up an enviable reputation locally as one of the best pubs on the Wirral. This is down to an ever-changing range of artisan craft beers being on sale, as well as its really good atmosphere.  During this episode, we talk about how the business has reacted to the recent Coronavirus and how by being quick to react, it has managed to not only survive but thrive. We also ”Tast ..read more

Last Friday we visited Katherine Jones at the Social Nation HQ on Stanley Street in Liverpool to record the latest Herd Marketing podcast. Kath runs her influencer marketing agency, We Are Social Nation from here and works with a number of celebrities to manage their social media accounts, in particular their Instagram accounts. In addition to this, Kath recently set up a brand of sparkling wine and Prosecco – called Think Wine. This is a reduced-calorie and vegan-friendly Prosecco and in this episode of the Herd Marketing podcast, we talk about both of these businesses and how they help one ..read more

In the latest episode of the Herd Marketing podcast and vlog we welcome special guest Mark Waldron from MOVE. Mark joins our founder and MD Mark Baker at the Material Studios in Liverpool to talk about relationship marketing. During this episode Mark W shares his extensive experience of business networking and offers some useful hints and tips on how to grow your business with relationship marketing. This includes techniques and frameworks that he uses within his coaching business that have helped many business owners, both locally and nationally to grow and prosper. https://youtu.be/v3T2gEnbF ..read more

Welcome to this episode of the Herd Marketing podcast -today we welcome special guest and LinkedIn marketing guru Pam Case from Linked Online. Pam runs a number of networking groups and training sessions, based around LinkedIn and how to optimise your LinkedIn profile. In this episode we cover some important topics and areas within LinkedIn and explain in detail how these can be used to help generate new B2B leads and sales. Pam highlights four areas that LinkedIn can be broken down into and these include marketing, database, search tool and networking room. Each of these four points is covere ..read more

In today’s blog article we are going to be looking at SEO tips for 2020. This content is available as a podcast that can be listened too and downloaded or in a written article format, as shown below.  When it comes to optimising your website and the amount of organic traffic that you get, using a good SEO tool is unavoidable and also very advisable. There are several different websites and tools that you can use to help improve the search engine optimisation of your website. This includes sites such as SEM Rush, Google Analytics and Ahrefs for example. However, if you don’t ..read more

In our latest Herd Marketing podcast and vlog, we headed up to Chester to meet with Bikmo and their head of partnerships, Rob Grisdale. For those who are not familiar with Bikmo, they are a bike insurance company who create bespoke insurance packages for cyclists and their bikes. During our visit to their impressive offices in Chester, we had chance to talk in-depth with Rob about the company and learn more about what 2020 holds for them. As an international company with offices in Chester and also in Innsbruck, Austria, Bikmo are industry leaders within their sector. This year has been succes ..read more

In our latest vlog and podcast, we talk about video production and why it is so important to your business and organisation. From improvements in your organic ranking right through to sharing it on social media, video production is a multifunctional part of digital marketing that should have a firm place in your digital strategy. Video production has its roots in content marketing and in turn, this connects well to improvements with your SEO. The main reason for this is that video allows you to transfer a lot of information in a shorter and more digestible way to your website visitors. This is ..read more

In previous blog entries and podcasts, we have spoken about the importance of local SEO. For many small to medium-size businesses, local SEO should form part of your digital marketing strategy. In this latest blog and podcast, we are going to look at how, as a business, Herd Marketing is aiming to achieve organic ranking for the search term ‘SEO Liverpool‘. To do this, we are first going to analyse our current position for this search term on Google, using a variety of SEO tools. At the time of writing, we are currently ranked 11th – so we currently sit at the top of page 2 for this search ter ..read more