Straight Talking | International Digital Marketing Podcast
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Straight Talking shares insights, updates, and useful bits and bobs on all things digital for national and international organizations. Our biweekly podcast is here to help everyone from CEOs to the Head of Global Marketing stay up to date on digital marketing and as well as improve the performance of their marketing. The content will help B2B and B2C organizations not only improve their..
Straight Talking | International Digital Marketing Podcast
7M ago
90% of job seekers use LinkedIn as part of their search which might not be surprising but you might be surprised to know that X is the next most popular platform at 57%!
Are you using the right platforms for recruitment? Do you know how to attract passive candidates, promote company culture and cut the costs of recruiting? Join our digital marketing expert Amy and training executive Evangeline as they discuss the surprising facts about social recruitment you may not know.   ..read more
Straight Talking | International Digital Marketing Podcast
1y ago
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
Google Introduces Gold Verification Badges
Social Media Ad Spend Declines for the First Time Ever
Amazon and Pinterest Ads Partnership
TikTok's New Product: Pulse Premiere
The End of Search Engines for Shopping ..read more
Straight Talking | International Digital Marketing Podcast
1y ago
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
Google Rolls Out Core Algorithm Update March 2023
GA4 Audience Builder Now Available Through Google Ads
Two New Ad Types From Instagram
Knowledge Graph - The First CMS to Generate Its Own Content
Open-Source ChatGPT Clone Dolly Makes Its Debut
Ways To Better Optimise Product Listings For E-Commerce ..read more
Straight Talking | International Digital Marketing Podcast
1y ago
As a small business, do you know where your audience is on social media? How much time should you spend on social media for your business? What type of content should you be putting out on social media to promote your small business? Listen to our latest podcast episode where Lynsey and Carol discuss all of these questions and more ..read more
Straight Talking | International Digital Marketing Podcast
1y ago
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
Google Has Updates Its Link Guidance
Google Launches Bard, Its Version of ChatGPT
Meta Launches Meta Verified Subscription Service for Blue Verification Badge on Facebook and Instagram
TikTok's Creativity Program Beta Offers Monetization Opportunities for Longer Content
Facebook Ads Introduces New Features to Enhanc ..read more
Straight Talking | International Digital Marketing Podcast
1y ago
Straight Talking | International Digital Marketing Podcast
1y ago
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
New Experiments Feature Being Rolled out for Performance Max
YouTube Launches New Analytics & Custom Shorts Thumbnails
Google Changes “Remove Redundant Keywords” Recommendation for Google Ads
YouTube Introduces New Monetization Terms for Partner Program
Twitter Introduces New ‘Search Keywords Ads’ Feature to Boo ..read more
Straight Talking | International Digital Marketing Podcast
1y ago
Why should you focus on your team’s wellbeing at work? How can a culture of wellbeing boost productivity amongst staff? Charlotte, Georgia and Alex answer these questions in today's episode ..read more
Straight Talking | International Digital Marketing Podcast
1y ago
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
Is Authenticity Going To Be The Biggest Social Trend For 2023?
Instagram Updates for the Start of 2023
Instagram Audience Targeting For Facebook and Instagram Ads
Google’s Link Spam Update
Built-in Landing Page Report To Be Rolled Out In Google Analytics 4 (GA4)
WordPress Announced A Security Release To Fix More Tha ..read more
Straight Talking | International Digital Marketing Podcast
1y ago
In this episode, Carol and Lynsey discuss the advantages of being B2B in the digital world and how you can make the most of it for your B2B organisation.
  ..read more