104 - What it's really like to grow your business with IG Reels, with Abi Sea
Whin Big | A UK Marketing Podcast
by Katie Goudie
1y ago
Today’s guest is the wonderful Abi Sea, long term friend of the podcast and returning guest. Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting. We talked about the imperfections of our approaches to Reels, the things we find challenging and the ways we’ve worked to overcome them. We also talk, in a pretty unfiltered way, about how much we both DON’T want to go viral on Instagram - although we’re very curious to hear from you if that’s a goal of yours! Abi’s my only guest on today’s episode ..read more
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103 - How to get started with Pay-Per-Click (PPC) ads, with Digital Gearbox and Serious Readers
Whin Big | A UK Marketing Podcast
by Katie Goudie
1y ago
Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online. My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really looking forward to diving into those conversations. If you’re on the fence about running ads, or trying to work out how to get started, our first two guests, Becky and Michael, should be able to help. Beck is the Managing Director, and Michael is the Creative Director, of a specialist ad agency called Digital Gearbox. They help their clients place ads on ..read more
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102 - Marketing Automation and Audience Growth, with Automation Ninjas and The R&D Community
Whin Big | A UK Marketing Podcast
by Katie Goudie
1y ago
Today I’m chatting with an expert and a business owner on the subject of Marketing Automation, and how that can help you capture an audience early on, and set you up for forming good audience relations in the long term. Our first guest is Kenda Macdonald, from Automation Ninjas. Kenda is an expert in behavioural marketing, and helps her clients use marketing automation at all stages of the customer journey, from first contact through to client onboarding. Our second guest for today’s episode is Richard Edwards, who’s the founder of The R&D Community, which is a training academy and suppo ..read more
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101 - Audience Growth through Partnerships, with Bad Dinosaur and Trundl
Whin Big | A UK Marketing Podcast
by Katie Goudie
1y ago
Today we’re chatting about using Partnerships to help you build an audience when your business is brand new in the early stages. First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur. Although a lot of her role is to market the agency itself, she also supports their clients with marketing strategy. Our next guests are Hilary Mines and Tess Caven, from the new start up Trundl. Trundl is a non-competitive activity motivator app, which encourages people to go outside and get some exercise, and offers charity donations as motivation. Hil ..read more
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100 - Where are they now?
Whin Big | A UK Marketing Podcast
by Katie Goudie
2y ago
Today's episode is a special one! I spent the last few weeks catching up with some of our earliest guests on the Whin Big podcast to find out where they are now, and what they've been up to over the last 2 and a half years. I spoke with Marc Keys, Claire Watson, and Laura Westring. You find their details and links to their original interviews in the shownotes at thewhin.co/podcast ..read more
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99 - Greatest Hits Vol. 2
Whin Big | A UK Marketing Podcast
by Katie Goudie
2y ago
Hello everyone, welcome back! Here we are into 2022, and I’m very excited to be launching a brand new season of the Whin Big podcast with today’s episode. What with there being another 50 or so episodes out in the world it’s time for a new volume of our Greatest Hits collection. Stay tuned for clips from 6 of our best interviews since October 2020. Welcome back to Avesha, Kenda, Cameron, Suse, Heena, and Tanessa! You can find the shownotes of today's episode on the website at thewhin.co/podcast ..read more
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98 - Setting Goals for 2022
Whin Big | A UK Marketing Podcast
by Katie Goudie
2y ago
It’s the final Whin Big Podcast of the year! And, as you know by now, we love to spend this end-of-year episode reflecting on goals. In this episode, Katie reminds us of her 2021 business goals and whether she achieved them or not. She also gives the low down on the four goals she’s setting for 2022. LISTENER SURVEY: https://thewhin.co/survey If you fancy having a go at working on your own goals for next year, head to the resources section, where you can access a free download to worksheets. https://thewhin.co/podcast ..read more
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97 - How to hack the buyer's brain, with Kenda Macdonald
Whin Big | A UK Marketing Podcast
by Katie Goudie
2y ago
This week on The Whin Big Podcast, Katie speaks with Kenda Macdonald - founder of Automation Ninja. In this week’s episode, Katie and Kenda talk about how psychology and brain functions influence the way we make purchasing decisions. Kenda also shares details on ‘the purchase formula’, the best way to go about email marketing and explains how social media fits into her marketing mix. You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast ..read more
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96 - How to make your Instagram feed exactly what your customers need
Whin Big | A UK Marketing Podcast
by Katie Goudie
2y ago
Want to know what to post on your Instagram feed right now in 2021 and going into 2022? You’re in the right place! Welcome to episode 96 of The Whin Big podcast, where we go behind the scenes of The Whin Instagram masterclass and take another look at one of the modules. This week we’re focusing on Your Instagram Feed. You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast ..read more
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95 - Harness the power of referral marketing, with Phillip Gibbs
Whin Big | A UK Marketing Podcast
by Katie Goudie
2y ago
This week on The Whin Big Podcast, Katie speaks with Phillip Gibbs - a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best - and how to create a system to strengthen the process. He uses a simple six-step framework to ensure he builds and maintains great relationships and collaborations and shares it with us here. Notebooks and pens at the ready! As always, you'll find all the links, resources and other references in the shownotes at thewhin.co/podcast ..read more
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