How can LinkedIn be used for reaching your target demographic? What kind of marketing content is most likely to facilitate a return on investment, and how can this be calculated? In this episode, we’re excited to be speaking with Catherine France, an insurance copywriter who specialises in using LinkedIn to help attract and convert clients. In conversation with Boston Tullis’ Sarah Myerscough, she illustrates how you can target LinkedIn content to your intended demographic, and explains the steps you need to take in order to project a trustworthy and reliable brand presence. Quote of the Episo ..read more

Are you keen for your business to remain aligned with the latest innovations across the industry? Would you like to learn more about how new digital processes and platforms can energise and streamline your productive output? In this episode of the Insurance Broker Podcast, we are very pleased to be speaking with Merlin Beyts, Head of Content at ITC DIA Europe! In conversation with Boston Tullis’ Sarah Myerscough, he explains what attendees can expect at the business’ exciting upcoming event at the Fira Gran Via in Barcelona, from 27th to 29th June! Uniting leading experts from across the indus ..read more

Why is it so important to set Net Zero targets on an individual business level? Is there anything regional or provincial brokerages can do to help curb the impact of climate change? In this episode of the Insurance Broker Podcast, we’re thrilled to be speaking with returning guest Adrian Saunders, Commercial Director of Ecclesiastical Insurance. Ecclesiastical recently conducted a survey investigating brokers’ attitudes to Net Zero target setting and carbon emissions reduction, which has yielded some slightly disappointing, but not entirely surprising results. In conversation with Boston Tulli ..read more

Have you identified any inefficiencies in your business’ software which delay brokers’ dealings with clients? What features would you like to see incorporated into broking Insurtech software? In this episode of the Insurance Broker Podcast, we’re very pleased to be speaking with Nick Jordan, Managing Director of Nuworks Ltd, an Insurtech business providing new digital solutions for the industry. In conversation with Boston Tullis’ Sarah Myerscough, Nick discusses the company’s new software, BrokerCentral, a bespoke platform which aims to streamline the broking experience and thereby facilitate ..read more

Is an over reliance on analytical and logical thinking stifling innovation in insurance? How can we help clients become more emotionally invested in the insurance they purchase, and why should we? Welcome to the 100th episode of the Insurance Broker Podcast, and the first to be recorded live! This week, we are celebrating this milestone by tackling some big questions with three titans of the industry – Sam White, Peter Blanc, and Steve White! In conversation with Boston Tullis’ Sarah Myerscough, they discuss the dichotomy of ‘left brain’ (analytical, logical) and ‘right brain’ (creative, emoti ..read more

Are your staff all on the same page about your broader business strategy? How do you communicate this on both an individual and a collective basis? How can alterations to your comms process fructify recruitment? In this episode of the Insurance Broker Podcast, we’re thrilled to be speaking with Phil Kelly, Managing Director of Pro Noctis Group. In the episode, Phil outlines the crucial importance of retaining ‘alignment’ within your business, by ensuring that your various teams and individuals are always aware of and actively contributing towards your company’s strategy. In conversation with B ..read more

What challenges are facing the high-net-worth insurance market in 2023? What key messages to brokers need to communicate to high-net-worth clients? Is the future bright for this sector? In this episode of the Insurance Broker Podcast, we’re very pleased to be speaking with Jonathan Rouse, founding partner of Protect Underwriting. In this episode, he explains the various challenges currently facing the high-net-worth insurance market as a result of ongoing economic turbulence, and how brokers can help clients in this sector to better understand the cover they are purchasing and the dangers of u ..read more

How important is marketing for insurance businesses? Can it significantly boost your sales? What is the value of in-house or external marketing content writers and creators? In this episode of the Insurance Broker Podcast, we’re thrilled to be speaking with the brilliant Lucy Mowatt, founder of bespoke agency Method Marketing. In conversation with Boston Tullis’ Sarah Myerscough, she explains why marketing is generally undervalued in regulated industries like insurance, and highlights five key challenges to marketing insurance products. She emphasises the personal element of marketing content ..read more

What are the benefits of networking with MGAs? What is the ‘Meet the MGA Market’ event, and why should you attend? In this episode of the Insurance Broker Podcast, we’re thrilled to welcome back Mike Keating for his third episode! This time, in conversation with Boston Tullis’ Sarah Myerscough, he discusses the MGAA’s upcoming ‘Meet the MGA Market’ event. It will be held on the 1st of March at the Mercure Manchester Piccadilly Hotel, five minutes from the station. It’s undeniable that the industry is currently facing challenging market conditions. As such, the opportunity to forge new relation ..read more

Do you often find yourself inhibited from making progress by a lack of confidence in your own abilities? Are you unsure of what strategies to implement to improve your self-confidence and maintain it when the going gets tough? What is the correlation between good physical health and mental wellbeing? In this episode of the Insurance Broker Podcast, we’re honoured to be speaking with Sally Gunnell OBE, champion athlete and holder of Olympic, World, European and Commonwealth titles in 400m hurdles and 400m relay. Sally now gives talks to businesses about positive mindset and productivity, and in ..read more