Blurred lines: Digital meets physical
On the Platform
by Accenture
2y ago
Digital platforms are extending into a range of new services in the physical world. For some new services, the digital interaction is the most important, for others it’s the human touch that matters most. The key for digital players creating new services is to understand what consumers value at every point – and then design and deliver the experiences that meet those exact needs ..read more
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Trust in a post-COVID world (Part 1)
On the Platform
by Accenture
3y ago
COVID-19 has accelerated the massive growth of platform businesses. As platforms play an increasingly integrated role in how people live and organizations operate, trust is non-negotiable. But in such a dynamic and fast-moving environment, maintaining trust requires platform companies to keep up with new threats and continuously adapt ..read more
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The ride-hailing conundrum
On the Platform
by Accenture
3y ago
Robin Murdoch is a guest speaker on The Information’s 411 Podcast series with Jessica Lessin. Listen as he discusses what hypergrowth companies can do to win customer loyalty from the ride-hailing sector ..read more
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Building Data and AI Ethics Committees
On the Platform
by Accenture
3y ago
Exploring committee-based governance for ethics and AI and the issues confronting companies and governments as it relates to ethics and technology rules out artificial intelligence ..read more
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A Conversation with Shopify
On the Platform
by Accenture
3y ago
Accenture and Shopify discuss platform business models trends ..read more
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Global Commerce Trends
On the Platform
by Accenture
3y ago
Accenture’s Software & Platforms discuss the impact platform companies have on commerce – online and offline ..read more
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Blurred lines: Digital meets physical
On the Platform
by Accenture
3y ago
Digital platforms are extending into a range of new services in the physical world. For some new services, the digital interaction is the most important, for others it’s the human touch that matters most. The key for digital players creating new services is to understand what consumers value at every point – and then design and deliver the experiences that meet those exact needs ..read more
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What’s next for SMBs: Growth performance solutions (Part 4)
On the Platform
by Accenture
3y ago
Platform companies are under pressure to drive revenue growth in the SMB segment. Now there’s a targeted solution that does exactly that. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, and Danielle Moffat, Offering Lead, Growth Performance Services, reveal a new, connected approach to the SMB market that’s delivering some exceptional results. Right now, many platform companies struggle to drive growth in the SMB market. The old sales funnel approach is failing. It’s tough to convert leads. Talent’s in short supply ..read more
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Re-engaging with SMBs: From funnel to honeycomb (Part 3)
On the Platform
by Accenture
3y ago
Platform companies must reinvent how they sell to SMBs. That means replacing sales funnel approaches with continuous, human+ support. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, and Danielle Moffat, Offering Lead, Growth Performance Services, explore how platform companies need to reinvent how they engage with SMBs – from sale to service and beyond. The old linear sales funnel is failing. SMBs are 70 percent through their decision process before they even engage with a sales agent. Platform companies need a new m ..read more
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What SMBs need: Bridging the gap (Part 2)
On the Platform
by Accenture
3y ago
There’s often a big gap between SMBs’ digital dreams and reality. To bridge it, platform offerings must be hyper-relevant and ROI-focused. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, Accenture and Shannon Kinney, Founder and Client Success Officer, Dream Local Digital, explore what SMBs want from new technology and how platforms can build engagement with this vital market. Too much choice, too complex and too little time. That’s SMBs’ verdict on platform offerings. They know they need them. But DIY implementation ..read more
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