In this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports. In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of sports. The discussion shifts to women's college basketball, noting its significant media attention a ..read more

This in-depth discussion covers a range of topics from the effects of Name, Image, and Likeness (NIL) changes on college sports to an analysis of political fandom impacting potential vice presidential picks for Donald Trump. The talk delves into how NIL has transformed college football and basketball, highlighting the revenue-sharing debates and the emergence of collectives. It also examines the evolving landscape of college sports fandom, the implications of transfer portals, and the impact on team and fan connections. Additionally, the conversation shifts to political fandom, analyzing data ..read more

This episode of the Fanalytics podcast, hosted by Mike Lewis and Doug Battle, navigates an array of topics across American sports. They delve into the NFL's marketing strategies, Caitlin Clark's rising stardom in women's basketball, and the hype surrounding her possible WNBA career. Discussions extend to college basketball's lack of clear male stars compared to highlighted athletes in women's college basketball, such as Caitlin Clark and Angel Reese. Additionally, this episode explores the NFL draft's quarterback prospects, questioning the real potential of seemingly high-profile players while ..read more

This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance.  Lewis also explores the role of analytics in player evaluation and the influence of media coverage on player perception. Additionally, this episode touches on the NFL salary cap, struggles of teams like the Cowboys, debates between players like Fields a ..read more

Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers. Lewis also analyzes the importance of Sabrina Ionescu's performance in Saturday's events and makes a bold prediction regarding Caitlin Clark and the upcoming March Madness telecasts. In the episode's final segment, Professor Lewis shifts gears to analyze Madame ..read more

Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis. We begin with an exploration of the NFL's record-breaking ratings, coupled with an examination of Taylor Swift's influence. This segues into a discourse on Swift's enduring impact on pop culture and the typical longevity of such prominent figures in the entertainment industry. Transitioning to the halftime show, we delve into the ..read more

In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events.  Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, d ..read more

This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis explores what factors have contributed to the once esteemed brand's downfall. While on the topic of downfalls, Professor Lewis discusses the Alabama Crimson Tide transfer portal fire sale that took place this week and how programs like Texas and Ohio State are taking advantage of the NCAA's loose NIL policies to capitalize. We conclude the podcast with discussion of topics ranging from Jason Kelce's Buffalo fandom moment to the now infamous Caitlin Clark cou ..read more

Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's potential NFL transition dominated headlines. With big names on the move and a plethora of franchises interviewing candidates, Emory Professor Mike Lewis took to the podcast to explore what data factors into a head coaching hires. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message ..read more

Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are tied together by the rise of ideological capture in sports and entertainment. In this podcast episode, Emory Marketing Professor Mike Lewis questions Disney's apparent strategy of acquiring popular IPs with the intention of changing the core product. He discusses how the controversy that ensues may actually benefit a property like The Pat McAfee Show while damaging a brand like Star Wars. Other topics of conversation include the Bears' first pick dilemma, J ..read more