Fields' Future & The Challenge of Evaluating Quarterbacks
Fanalytics with Mike Lewis Podcast
by Fanalytics
4d ago
This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance.  Lewis also explores the role of analytics in player evaluation and the influence of media coverage on player perception. Additionally, this episode touches on the NFL salary cap, struggles of teams like the Cowboys, debates between players like Fields a ..read more
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Reviewing All Star Weekend & The State of Basketball Fandom
Fanalytics with Mike Lewis Podcast
by Fanalytics
1w ago
Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers. Lewis also analyzes the importance of Sabrina Ionescu's performance in Saturday's events and makes a bold prediction regarding Caitlin Clark and the upcoming March Madness telecasts. In the episode's final segment, Professor Lewis shifts gears to analyze Madame ..read more
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Coin Toss Analytics & Super Bowl LVIII Stories
Fanalytics with Mike Lewis Podcast
by Fanalytics
2w ago
Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis. We begin with an exploration of the NFL's record-breaking ratings, coupled with an examination of Taylor Swift's influence. This segues into a discourse on Swift's enduring impact on pop culture and the typical longevity of such prominent figures in the entertainment industry. Transitioning to the halftime show, we delve into the ..read more
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The Swiftie Bowl & Why Marketing Ruins Everything
Fanalytics with Mike Lewis Podcast
by Fanalytics
3w ago
In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events.  Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, d ..read more
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The End of Sports Illustrated
Fanalytics with Mike Lewis Podcast
by Fanalytics
1M ago
This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis explores what factors have contributed to the once esteemed brand's downfall. While on the topic of downfalls, Professor Lewis discusses the Alabama Crimson Tide transfer portal fire sale that took place this week and how programs like Texas and Ohio State are taking advantage of the NCAA's loose NIL policies to capitalize. We conclude the podcast with discussion of topics ranging from Jason Kelce's Buffalo fandom moment to the now infamous Caitlin Clark cou ..read more
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Navigating Coaching Changes
Fanalytics with Mike Lewis Podcast
by Fanalytics
1M ago
Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's potential NFL transition dominated headlines. With big names on the move and a plethora of franchises interviewing candidates, Emory Professor Mike Lewis took to the podcast to explore what data factors into a head coaching hires. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message ..read more
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Ideological Capture in Sports & Entertainment
Fanalytics with Mike Lewis Podcast
by Fanalytics
1M ago
Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are tied together by the rise of ideological capture in sports and entertainment. In this podcast episode, Emory Marketing Professor Mike Lewis questions Disney's apparent strategy of acquiring popular IPs with the intention of changing the core product. He discusses how the controversy that ensues may actually benefit a property like The Pat McAfee Show while damaging a brand like Star Wars. Other topics of conversation include the Bears' first pick dilemma, J ..read more
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Mascot Mayhem
Fanalytics with Mike Lewis Podcast
by Fanalytics
1M ago
Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next season. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message ..read more
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Top Sports Happenings of 2023 Part 2
Fanalytics with Mike Lewis Podcast
by Fanalytics
1M ago
In part two of a two-part podcast special, Emory Professor Mike Lewis recaps a few of 2023's most important sports events including a recent honorable mention in Tommy Devito's overnight rise to fame. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message ..read more
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The Top Sports Events of 2023 (Part 1)
Fanalytics with Mike Lewis Podcast
by Fanalytics
1M ago
In part one of a two-part podcast special, Emory Professor Mike Lewis several of 2023's most important sports events. The discussion covers topics such as the NBA In-Season Tournament, the impact of Name, Image, and Likeness (NIL) deals on college sports, player contracts, one noteworthy team relocation. MLB rule changes, Taylor Swift's unexpected involvement in the NFL, and more. Stay tuned for Part 2 as we close out yet another year of the Fanalytics podcast. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message ..read more
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