RERUN: The Impact of Commercialization on Sports Fandom
Fanalytics with Mike Lewis Podcast
by Fanalytics
5d ago
We're taking a short break from uploading new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Kicking things off is an episode about how commercialized sports experiences impact fandom. Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marketing Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty.  But we're not just talk ..read more
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The Caitlin Clark Effect: A Deep Dive into Her Impact on the WNBA
Fanalytics with Mike Lewis Podcast
by Fanalytics
5d ago
In this Fanalytics Podcast episode, Mike Lewis explores the phenomenon known as the 'Caitlin Clark Effect.' Starting with Clark's impressive college career, her rise to fame in 2023, and her impact on women's sports, particularly the WNBA, this interlude episode discusses whether her stardom and influence can be sustained in the long term. Mike delves into the economic and social theories behind superstardom, examining if Caitlin can replicate her success at the professional level. He addresses challenges, market reactions, and potential backlash, aiming to answer if Caitlin Clark will become ..read more
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Exploring Future Fandom
Fanalytics with Mike Lewis Podcast
by Fanalytics
2w ago
In this episode of Fanalytics, host Michael Lewis discusses the upcoming changes and direction for the show. He introduces new partnerships, the shift to using Substack for detailed content, and the focus on analyzing the future of fandom across different sports and cultural entities. Key topics include the impact of technology, demographics, and marketing on fandom, and an introduction to the W.I.L.D. framework for assessing fandom. Upcoming focus areas will include the WNBA, the Olympics, and collegiate sports in the NIL era.   00:00 Welcome to the Fanalytics Podcast 00:05 Exciting Chan ..read more
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March Madness and College Basketball Fandom
Fanalytics with Mike Lewis Podcast
by Fanalytics
2M ago
In this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports. In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of sports. The discussion shifts to women's college basketball, noting its significant media attention a ..read more
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The Impact of NIL on College Sports & Analyzing Political Fandom
Fanalytics with Mike Lewis Podcast
by Fanalytics
3M ago
This in-depth discussion covers a range of topics from the effects of Name, Image, and Likeness (NIL) changes on college sports to an analysis of political fandom impacting potential vice presidential picks for Donald Trump. The talk delves into how NIL has transformed college football and basketball, highlighting the revenue-sharing debates and the emergence of collectives. It also examines the evolving landscape of college sports fandom, the implications of transfer portals, and the impact on team and fan connections. Additionally, the conversation shifts to political fandom, analyzing data ..read more
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The NFL Combine & Caitlin Clark
Fanalytics with Mike Lewis Podcast
by Fanalytics
3M ago
This episode of the Fanalytics podcast, hosted by Mike Lewis and Doug Battle, navigates an array of topics across American sports. They delve into the NFL's marketing strategies, Caitlin Clark's rising stardom in women's basketball, and the hype surrounding her possible WNBA career. Discussions extend to college basketball's lack of clear male stars compared to highlighted athletes in women's college basketball, such as Caitlin Clark and Angel Reese. Additionally, this episode explores the NFL draft's quarterback prospects, questioning the real potential of seemingly high-profile players while ..read more
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Fields' Future & The Challenge of Evaluating Quarterbacks
Fanalytics with Mike Lewis Podcast
by Fanalytics
3M ago
This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance.  Lewis also explores the role of analytics in player evaluation and the influence of media coverage on player perception. Additionally, this episode touches on the NFL salary cap, struggles of teams like the Cowboys, debates between players like Fields a ..read more
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Reviewing All Star Weekend & The State of Basketball Fandom
Fanalytics with Mike Lewis Podcast
by Fanalytics
4M ago
Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers. Lewis also analyzes the importance of Sabrina Ionescu's performance in Saturday's events and makes a bold prediction regarding Caitlin Clark and the upcoming March Madness telecasts. In the episode's final segment, Professor Lewis shifts gears to analyze Madame ..read more
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Coin Toss Analytics & Super Bowl LVIII Stories
Fanalytics with Mike Lewis Podcast
by Fanalytics
4M ago
Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis. We begin with an exploration of the NFL's record-breaking ratings, coupled with an examination of Taylor Swift's influence. This segues into a discourse on Swift's enduring impact on pop culture and the typical longevity of such prominent figures in the entertainment industry. Transitioning to the halftime show, we delve into the ..read more
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The Swiftie Bowl & Why Marketing Ruins Everything
Fanalytics with Mike Lewis Podcast
by Fanalytics
4M ago
In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events.  Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, d ..read more
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