Carving a ‘niche’: Subscriptions drive 70% of Watch Media’s revenue
WAN-IFRA » Digital Media
by Neha Gupta
3d ago
Denmark’s Watch Media has undergone a digital growth based on very traditional journalistic values and simple editorial concepts. The company, owned by JP/Politiken, offers its readers niche industry-specific business news. For example, it covers industries such as media, shipping, finance among others, with dedicated editorial teams. Launched 13 years ago, Watch Media has a 100 percent digital – and scalable – model now and has managed to create a profitable growth business based on subscriptions, which constitute 70 percent of the overall revenue. Today, the brand publishes 16 digital vertic ..read more
Visit website
Sweden’s NTM doubles subscribers with digital pivot
WAN-IFRA » Digital Media
by Neha Gupta
3d ago
“As digital media has evolved, there has been a transition of power to the audience. It’s this audience that we want to satisfy and get them to pay for our journalism,” said Jens Pettersson, Head of Editorial Development, at WAN-IFRA’s recent World News Media Congress in Copenhagen.  And so, the company decided to pivot its digital strategy. After hitting a growth plateau in 2020, they set a timeline of three years. The initial target was to acquire 55,000 paying users in the first year and double it to 110,000 by 2023.  Although they fell short with 102,113 subscriptions, by March 2 ..read more
Visit website
How newspaper giant Mediahuis aims to reach 70% digital revenue by 2030
WAN-IFRA » Digital Media
by WAN-IFRA External Contributor
3d ago
This story was first published by Press Gazette, written by Charlotte Tobitt. It is republished here with permission. Mediahuis chief executive Gert Ysebaert told the WAN-IFRA World News Media Congress in Copenhagen that this goal, set last year, is now the company’s “North Star”. They are calling it the 7-7-7 strategy: “to go from 70/30 to 30/70 in seven years. And if we are there by 2030 then we can say that we are a digitally sustainable company.” Mediahuis currently has more than 30 newsbrands in Belgium, the Netherlands, Republic of Ireland, Northern Ire ..read more
Visit website
Spain’s Relevo boosts homepage engagement by a third with AI-driven coding
WAN-IFRA » Digital Media
by Neha Gupta
1w ago
Relevo, a Spanish sports news website, known for its innovative mobile home page that emulates the look and feel of TikTok or Instagram’s reels, was launched in October 2022. Though it aims to build a cross-over audience of sports fans, it is focused on Gen Z and Millennials, who feel disengaged or disillusioned with traditional sports coverage. To make the most of the innovative interface and measure success, the newsroom introduced a new ad-hoc metric and AI-supported software coding. This improved the homepage engagement by a third in just two months. The project also proved that non-coders ..read more
Visit website
OpenAI content boss: ‘Incumbent’ on us to help small publishers, not just the giants
WAN-IFRA » Digital Media
by WAN-IFRA External Contributor
1w ago
This story was first published by Press Gazette, written by Charlotte Tobitt. It is republished here with permission. It is “incumbent” on OpenAI to make sure smaller publishers get the same potential benefits from platforms like ChatGPT as large dominant names, its chief of intellectual property and content has said. Tom Rubin also clarified a common misconception about the partnerships being signed between OpenAI and news publishers: they are “largely not” about training but are instead focused on the display of news content and use of the tools and tech. Rubin was s ..read more
Visit website
WAN-IFRA Publishes 5th Report on AI
WAN-IFRA » Digital Media
by WAN-IFRA Staff
2w ago
Often lost in the constant deluge of AI announcements is the actual experimentation, implementation and innovation that news publishers are doing with the help of the technology. The report’s case studies delve into examples of how these respective publishers have identified a specific need or area where AI can help. Many cases detail the learning curve of working with generative AI – the challenges and opportunities. “Some of the randomness of the cases featured here is for good reason: to show how publishers of all sizes and at different stages of their AI journeys are finding ways to benefi ..read more
Visit website
WAN-IFRA Announced Winners of the 2024 Digital Media Awards Worldwide.
WAN-IFRA » Digital Media
by WAN-IFRA Staff
2w ago
These awards acknowledge excellence and groundbreaking digital innovation across a range of categories that recognise the changing way people receive and engage with news. The winning projects inspire the industry to push the boundaries of innovation and excellence. The 2024 Digital Media Awards recognise outstanding accomplishments across twelve categories To qualify, finalists must first win their category at the regional level of the Digital Media Awards, held this past year in Africa, Asia, Europe, the Americas and South Asia. The independent judges awarded the following companies and proj ..read more
Visit website
Livestreaming and entertainment help IDN Times cover news gathering costs
WAN-IFRA » Digital Media
by WAN-IFRA External Contributor
3w ago
By Trinna Leong The story of IDN Times is a unique one. Conceived 10 years ago from an apartment in Singapore, what started as a part-time blog grew into a media empire tapping into 80 million of Indonesia’s 279 million population. That’s more than a quarter of the country’s residents.  Its premise is to reach beyond the Greater Jakarta market (population: 31 million) and target the millennials and GenZ.  “Our vision is to always address the information gap… More than 90 percent of the content in media and the internet is about Jakarta and Java,” said Diba Saleh, IDN Times’ Senior He ..read more
Visit website
How New Zealand’s Spinoff keeps its 10,000 paying members happy
WAN-IFRA » Digital Media
by WAN-IFRA External Contributor
3w ago
By Joon-Nie Lau Ten years after its foundation, The Spinoff has 10,000 paying members and a staff of 30. Half its revenue comes from membership, while the other half comes from branded content. At WAN-IFRA’s Digital Media Asia conference in Kuala Lumpur in April, Greive, who grew up devouring teen music magazines from the United Kingdom, recounted how he started The Spinoff as a TV blog in 2014 when it became obvious that the internet was going to eat up everyone’s attention and Netflix had just entered the scene.  Plugging the gap Looking around, he noticed that no publications seemed to ..read more
Visit website
Battling disinformation in the era of AI –  Q&A with AFP’s Chief Editor of Digital Verification 
WAN-IFRA » Digital Media
by WAN-IFRA Staff
3w ago
This year will see dozens of crucial elections around the world – a moment when news organizations can thrive. Unfortunately, such news events are increasingly rife with disinformation, often overwhelming news media’s vigilant efforts to “stop the spread.” That is where they lean on news agencies for their support, tools, resources and solutions.  It is a topic that will be covered extensively during the World Editors Summit track of WAN-IFRA’s upcoming World News Media Congress in Copenhagen (27-29 May).   We asked Lemarchand to share his insights on how AFP is working wit ..read more
Visit website

Follow WAN-IFRA » Digital Media on FeedSpot

Continue with Google
Continue with Apple
OR