Each of the AI newsroom initiatives are continuously being monitored for editor efficiency (time saved at an individual level), quantifiable outcomes on editorial quality (SEO and content parameters, generated traffic and/or subscriptions sold), and impact created in terms of scale.   “Only when our initiatives impact all or some of these metrics in a positive way, do we think about scaling them,” said Aviral Mathur, Head of Data Science, at our recent AI Summit in Bengaluru. The impact of the AI Newsroom, in partnership with the Google News Initiative, is evident in its significant ..read more

This article was originally published on the website of Table Stakes Europe, a performance-driven change management initiative for local and regional news organisations, supported by the Google News Initiative Digital Growth Programme.  If you need a reminder of how quickly things change in the news media industry, consider the reality for most publishers just five years ago. News sites could still count on social media platforms to drive a significant portion of their traffic. The whirlwind that was the Covid era was yet to come. And AI was, of course, onl ..read more

The Hindu has a strict policy to ensure that a human is in the loop for all published content, but they are using AI to help fine-tune and develop content and services to appeal to specific audiences. One example of this is personalising the way they produce some newsletters, Nagaraj Nagabushanam, The Hindu’s Vice President, Data and Analytics, told participants at our AI Summit in Bengaluru last week. Nagabushanam noted the newsroom produces several kinds of newsletters, from ones around alerts or breaking news, to digest-style ones built around specific topics to others that are curated by j ..read more

The goals formulated at the time were largely around using AI for a richer news experience and improved technical efficiency at Ekstra Bladet, noted Kasper Lindskow, Head of AI, JP/Politikens Media Group, at our recent World News Media Congress in Copenhagen.  In January 2024, JP/Politikens Hus shifted the focus from Ekstra Bladet, to a new centralised model for the entire group, including Politiken and Jyllands-Posten – the other two national flagship brands. “We believe we are part of driving a paradigm shift in making journalism more efficient with AI, and envisioning the state of thin ..read more

As the global technology landscape continues to evolve, this summit serves as a crucial platform for media leaders to explore AI’s latest advancements, trends, and applications in the news media business. The event saw AI experts from companies such as The Quint, The Hindu, India Today, Hindustan Times, The Morning Context, Engadget, and Newslaundry. Rajeev Batra, Chief Information Officer, Bennett, Coleman & Co. Ltd., publisher of The Times of India, delivered the opening keynote on Day 1 of the summit Batra spoke about BCCL’s AI initiative, BEANS, a home-grown platform that offers a rang ..read more

Last year, Aftonbladet launched an AI hub with eight full-time employees dedicated to exploring, testing, and implementing AI solutions in the newsroom.  Martin Schori, Deputy Managing editor and Associate Publisher, Aftonbladet, joined us for our recent Congress in Copenhagen and shared insights into more AI-based undertakings in their newsroom. AI-backed editorial functionalities AI-generated article summaries: AI-generated article summaries, which they call “Snabbversions,” are seamlessly integrated into the newsroom’s CMS. These summaries, powered by OpenAI’s API, appear just below th ..read more

The growth of social media as a news and information source for many consumers comes with its share of threats and opportunities, Sarah Marshall, who leads audience development for Condé Nast, told participants at WAN-IFRA’s World News Media Congress. Marshall discussed how social media platforms pose challenges to various revenue streams of publishers. Condé Nast operates in 11 markets (the USA is the largest) and in nine languages. Its vast stable of brands includes titles such as Vogue, Glamour, GQ, Wired and Vanity Fair. Its Vogue title used to receive a lot of visibility during events lik ..read more

It is evident in this interview that Núñez has his hands firmly on the pulse of the critical issues and opportunities ahead of Prisa. He shares how El País’ digital subscription model is evolving, just four years after its launch, what today’s modern advertising ecosystem should look like, how Prisa nurtures innovation – and talent, the art of measurement, and, naturally, the new partnership with OpenAI… and more. WAN-IFRA: Can you give us an idea of how your business strategy has evolved and where it is today? Carlos Núñez: The business plan we presented at Capital Markets Day in March 2022 i ..read more

Internally referred to as minibrands, these verticals function like mini franchises. They are derived from broader topics, and are a part of the company’s core paid subscription packages.  While minibrands were not designed as engagement tools for professional audiences or to tackle niche business challenges that accompany a specialist organisation like FT, their ability to foster such engagement has proven to be a delightful and unexpected by-product.  So much so, that a large majority of the top four minibrands’ – Moral Money, Due Diligence, Energy Source and Scoreboard – audiences ..read more

Before Tav Klitgaard shifted his career focus to technology and journalism, he worked as a jazz trumpet player, and the creativity and innovation that all great jazz requires is something he carries along with him. “One way that I could actually help improve society was to go into journalism,” Klitgaard said of his career change. “And the wonderful thing for me right now is that I am the CEO of a media company, and the trumpet is still with me. What I try to do is take tech creativity and bring it into the world of journalism.” Copenhagen-based Zetland is a remarkable example of a journalism s ..read more