Sweden’s NTM doubles subscribers with digital pivot
WAN-IFRA » Editorial
by Neha Gupta
3d ago
“As digital media has evolved, there has been a transition of power to the audience. It’s this audience that we want to satisfy and get them to pay for our journalism,” said Jens Pettersson, Head of Editorial Development, at WAN-IFRA’s recent World News Media Congress in Copenhagen.  And so, the company decided to pivot its digital strategy. After hitting a growth plateau in 2020, they set a timeline of three years. The initial target was to acquire 55,000 paying users in the first year and double it to 110,000 by 2023.  Although they fell short with 102,113 subscriptions, by March 2 ..read more
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How newspaper giant Mediahuis aims to reach 70% digital revenue by 2030
WAN-IFRA » Editorial
by WAN-IFRA External Contributor
3d ago
This story was first published by Press Gazette, written by Charlotte Tobitt. It is republished here with permission. Mediahuis chief executive Gert Ysebaert told the WAN-IFRA World News Media Congress in Copenhagen that this goal, set last year, is now the company’s “North Star”. They are calling it the 7-7-7 strategy: “to go from 70/30 to 30/70 in seven years. And if we are there by 2030 then we can say that we are a digitally sustainable company.” Mediahuis currently has more than 30 newsbrands in Belgium, the Netherlands, Republic of Ireland, Northern Ire ..read more
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Spain’s Relevo boosts homepage engagement by a third with AI-driven coding
WAN-IFRA » Editorial
by Neha Gupta
1w ago
Relevo, a Spanish sports news website, known for its innovative mobile home page that emulates the look and feel of TikTok or Instagram’s reels, was launched in October 2022. Though it aims to build a cross-over audience of sports fans, it is focused on Gen Z and Millennials, who feel disengaged or disillusioned with traditional sports coverage. To make the most of the innovative interface and measure success, the newsroom introduced a new ad-hoc metric and AI-supported software coding. This improved the homepage engagement by a third in just two months. The project also proved that non-coders ..read more
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OpenAI content boss: ‘Incumbent’ on us to help small publishers, not just the giants
WAN-IFRA » Editorial
by WAN-IFRA External Contributor
1w ago
This story was first published by Press Gazette, written by Charlotte Tobitt. It is republished here with permission. It is “incumbent” on OpenAI to make sure smaller publishers get the same potential benefits from platforms like ChatGPT as large dominant names, its chief of intellectual property and content has said. Tom Rubin also clarified a common misconception about the partnerships being signed between OpenAI and news publishers: they are “largely not” about training but are instead focused on the display of news content and use of the tools and tech. Rubin was s ..read more
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The Copenhagen Criteria: Gen Z identify and update 7 news values that matter
WAN-IFRA » Editorial
by Lucinda Jordaan
2w ago
What makes a story newsworthy? At World News Media Congress 2024 in Copenhagen, 12 delegates spent a day with 70 students from International People’s College to answer the question. In a workshop they examined the student’s media preferences and shared perspectives across generations as a baseline to revise the traditional news values. Some were preserved, while others were renewed to a list of seven: Educational – show us news that helps us learn and understand more about relevant topics Empowering – show us news that encourages us and provides tools to take action based on informe ..read more
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Melissa Fleming: “We all share a debt to those who continue to bring us the facts”
WAN-IFRA » Editorial
by WAN-IFRA Staff
2w ago
In her keynote address at the World News Media Congress in Copenhagen, Melissa Fleming, the UN Under-Secretary-General for Global Communications, highlighted the critical challenges facing journalism today. She emphasized the difficulties journalists face in conflict zones, particularly in Gaza, where foreign correspondents are banned, and local journalists are at high risk. Fleming underscored the importance of independent media in providing accurate information, which is essential for a functioning democracy and a healthy society.She discussed the rise of disinformation, hate speech, and the ..read more
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“Only the quality of our journalism can defend us.” Carlos Chamorro and the fight for press freedom in Nicaragua
WAN-IFRA » Editorial
by Andrew Heslop
2w ago
Carlos talks about how, in the battleground between politics and journalism, there is only ever one winner, and what it means to rely on journalistic credibility in the face of violence and oppression. Nicaragua is facing a deep crisis as its populist leader, Daniel Ortega, seeks to consolidate nearly two decades in power at the expense of civil liberties, human rights, and press freedom. https://soundcloud.com/backstorymediafreedom/carlos-chamorro-fight-press-freedom-nicaragua/   Read a full profile of Carlos Chamorro. Read the Golden Pen of Freedom award announcement. The post “Only the ..read more
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Martha Ramos: 2024 Golden Pen of Freedom introductory speech
WAN-IFRA » Editorial
by Andrew Heslop
2w ago
Speech of Martha Ramos, World Editors Forum President, on the occasion of the award of the 2024 WAN-IFRA Golden Pen of Freedom Carlos Chamorro. Copenhagen, Denmark, 27th May 2024   Excellencies, ladies and gentlemen, colleagues, friends. A very good afternoon. We gather once again to celebrate outstanding achievement, an unwavering commitment to journalism: to award the Golden Pen – a symbol of struggle and the necessary courage to fight on in the name of press freedom. Our laureate this year personifies the values of this prestigious award in a way that is both humbling and inspiring to ..read more
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Profile: Carlos Fernando Chamorro
WAN-IFRA » Editorial
by Andrew Heslop
2w ago
By Javier Garza Ramos The joke in the newsroom of Barricada in the Nicaragua of the early nineties was that when the publisher, Carlos Chamorro, got a phone call from the president, the message could take one of two forms. “I have a message for Mr. Chamorro,” President Violeta Barrios would say when she was upset about an article in the left-leaning newspaper. Or it could be: “Tell my son I expect him for dinner tomorrow.” For Carlos Fernando Chamorro Barrios, independence as a journalist is above everything, even when his mother was the president of Nicaragua. It has led to an extraordinary c ..read more
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Carlos F. Chamorro’s Golden Pen of Freedom acceptance speech
WAN-IFRA » Editorial
by Andrew Heslop
2w ago
Media in exile under dictatorship, the last reserve of freedom Carlos F. Chamorro, Copenhagen, May 27, 2024 (Spanish) Dear Martha Ramos, World Editors Forum president, thank you for your kind words. Many thanks and gratitude to the members of the World Association of News Publishers board for awarding me the Golden Pen of Freedom 2024. Dear colleagues, friends, and my wife Desiree who is here tonight. I am deeply honored to receive the Golden Pen of Freedom 2024 award from the World Association of News Publishers (WAN-IFRA) at a time when freedom of the press and freedom of expression are unde ..read more
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