How products help fuel growth and drive traffic at The New York Times
WAN-IFRA » Business
by Brian Veseling
2w ago
The New York Times, which now has more than 10.5 million subscribers, has found there is a strong symbiotic relationship between products, such as their popular games, and news, Withrow told participants during WAN-IFRA’s World News Media Congress in Copenhagen. Withrow spoke as part of a panel session on to news products that improve user experience, drive conversions and build loyalty. “The news cycle goes up and down, and what we’re seeing is the path from news to games is very well trodden. If there’s not a lot of news that day, we’re still seeing people coming back to play Wordle or Conne ..read more
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WAN-IFRA Publishes 5th Report on AI
WAN-IFRA » Business
by WAN-IFRA Staff
2w ago
Often lost in the constant deluge of AI announcements is the actual experimentation, implementation and innovation that news publishers are doing with the help of the technology. The report’s case studies delve into examples of how these respective publishers have identified a specific need or area where AI can help. Many cases detail the learning curve of working with generative AI – the challenges and opportunities. “Some of the randomness of the cases featured here is for good reason: to show how publishers of all sizes and at different stages of their AI journeys are finding ways to benefi ..read more
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Membership now accounts for 40 percent of overall revenues for South Africa’s Daily Maverick
WAN-IFRA » Business
by Brian Veseling
2w ago
For the Daily Maverick, “active” refers to people whose money is actually coming in today, Fran Beighton, General Manager of Reader Revenue and Grant Funding, Daily Maverick, South Africa told participants at WAN-IFRA’s World News Media Congress in Copenhagen. “Something that has been surprising is that in the past two-and-a-half years we’ve had a 75 percent growth in our membership,” Beighton added. After all, this growth is coming several years after the Maverick Insider initiative launched and at a time when conventional business wisdom would have suggested it should have been plateauing, s ..read more
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Livestreaming and entertainment help IDN Times cover news gathering costs
WAN-IFRA » Business
by WAN-IFRA External Contributor
2w ago
By Trinna Leong The story of IDN Times is a unique one. Conceived 10 years ago from an apartment in Singapore, what started as a part-time blog grew into a media empire tapping into 80 million of Indonesia’s 279 million population. That’s more than a quarter of the country’s residents.  Its premise is to reach beyond the Greater Jakarta market (population: 31 million) and target the millennials and GenZ.  “Our vision is to always address the information gap… More than 90 percent of the content in media and the internet is about Jakarta and Java,” said Diba Saleh, IDN Times’ Senior He ..read more
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How New Zealand’s Spinoff keeps its 10,000 paying members happy
WAN-IFRA » Business
by WAN-IFRA External Contributor
3w ago
By Joon-Nie Lau Ten years after its foundation, The Spinoff has 10,000 paying members and a staff of 30. Half its revenue comes from membership, while the other half comes from branded content. At WAN-IFRA’s Digital Media Asia conference in Kuala Lumpur in April, Greive, who grew up devouring teen music magazines from the United Kingdom, recounted how he started The Spinoff as a TV blog in 2014 when it became obvious that the internet was going to eat up everyone’s attention and Netflix had just entered the scene.  Plugging the gap Looking around, he noticed that no publications seemed to ..read more
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‘Try fast and kill faster,’ CEO of Brazil’s UOL on staying relevant, growing reach and revenues
WAN-IFRA » Business
by Raquel Gonzalez
1M ago
UOL is the largest Brazilian content, technology, and digital services company, embodying a pioneering spirit and culture of innovation. Its journey began in 1996-1997 as an Internet Service Provider (ISP), a necessity during Brazil’s internet infancy. Over time, UOL pivoted towards content creation and digital products, developing its own email platform and gradually shedding tech-based offerings to prioritise content quality and credibility. Its diverse portfolio of digital products contributes to a profitable ecosystem, enhancing its news content and facilitating the production of hundreds ..read more
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How Australia’s Daily Aus is migrating young audiences from social platforms
WAN-IFRA » Business
by WAN-IFRA External Contributor
1M ago
By Trinna Leong “This is all very new. I predict that this time next month, we would lose our biggest audience…. Partly it’s our fault. We built an audience on someone else’s grass,” said Sam Koslowski, co-founder of The Daily Aus – a news startup that has an audience of more than 539,000 on Instagram. As some technology platforms deprioritise news, small to medium-sized media organisations find themselves in a pickle. As a young organisation with less than 20 staff, all aged below 30, The Daily Aus saw a bleak future ahead with their main audience on Instagram and decided to swiftly start mov ..read more
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Video strategy helps Singapore’s Mothership attract 1 million daily users
WAN-IFRA » Business
by WAN-IFRA External Contributor
1M ago
By Joon-Nie Lau “As a small/medium company, we do not have the kind of resources to go well ahead of the curve, because sometimes audiences may not be so used to that kind of experimentation and formatting,” Tan said. Yet this self-professed 11-year-old “baby” among the news organisations at Digital Media Asia must be doing something right. It has 48 percent of Reuters Digital News Report respondents saying they accessed Mothership at least once a week, higher than CNA (46 percent) and The Straits Times Online (42 percent). Getting creative with socio-political content For Mothership, where tw ..read more
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How many articles should you offer for free before the paywall? 
WAN-IFRA » Business
by WAN-IFRA External Contributor
1M ago
By Madeleine White, Co-founder & Editor-in-Chief of The Audiencers On the surface, it seems like a fairly straightforward question. But when you start to dissect it, there’s so many factors at play… The reader’s level of engagement (and finding the balance between frustration and engagement)  The question of soft conversion steps, such as newsletter walls or registration walls, and how many articles to offer before and after these steps The question of whether it’s more valuable to convert first and engage later (cyclone strategy) or engage gradually over time before converting to su ..read more
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Trust: Why newsbrands need unique digital media identifier
WAN-IFRA » Business
by WAN-IFRA External Contributor
1M ago
By Olaf Steenfadt, Founder and Managing Director Global Media Registry Every airport has it: a three-letter code making sure that a bag labelled ‘COR’ is travelling with its owner to Córdoba in Argentina (and not to Cork in Ireland, which is ‘ORK’). Other examples are phone or bank account numbers, licence plates for cars, ISBNs for books and tax identification numbers. Consumers and professional communities are surrounded by all sorts of unique identifiers that provide clarity and distinction in cases where ambiguity is the enemy. In the media sector, many news brands and channel names sound ..read more
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