By Madeleine White, Co-founder & Editor-in-Chief of The Audiencers On the surface, it seems like a fairly straightforward question. But when you start to dissect it, there’s so many factors at play… The reader’s level of engagement (and finding the balance between frustration and engagement)  The question of soft conversion steps, such as newsletter walls or registration walls, and how many articles to offer before and after these steps The question of whether it’s more valuable to convert first and engage later (cyclone strategy) or engage gradually over time before converting to su ..read more

By Olaf Steenfadt, Founder and Managing Director Global Media Registry Every airport has it: a three-letter code making sure that a bag labelled ‘COR’ is travelling with its owner to Córdoba in Argentina (and not to Cork in Ireland, which is ‘ORK’). Other examples are phone or bank account numbers, licence plates for cars, ISBNs for books and tax identification numbers. Consumers and professional communities are surrounded by all sorts of unique identifiers that provide clarity and distinction in cases where ambiguity is the enemy. In the media sector, many news brands and channel names sound ..read more

As part of a WAN-IFRA Report on global AI use cases, we are asking news executives to take a short survey to get a better perspective about how AI will impact their news organisations in the next few years. The responses from this 3-minute survey will be collected anonymously and presented (in aggregate) in our upcoming “AI in Action” report. Click below to take the survey in your preferred language. English French German Thanks so much for your insights and help. The post Survey: AI’s role with news media in 3-5 years appeared first on WAN-IFRA ..read more

The Digital Media Awards Asia was first launched in 2009 to recognise news media organisations that are leaders and innovators in the adoption of digital media strategies as news consumption trends shifted from print to online. One hundred and thirty-six entries were submitted in this year’s competition. The winners were presented with their coveted prizes at a ceremony at the Sofitel Kuala Lumpur Damansara on Wednesday night as part of the Digital Media Asia conference, Asia-Pacific’s largest regional digital news media conference. SPH Media won five Gold and three Silvers whereas the South C ..read more

As a special item for our Reader Revenue newsletter, we would like to take this opportunity to highlight those who won in our “Digital Subscription / Reader Revenue Project” category for each of those regions. Please note that in some cases the awards vary slightly from region to region. For example, for the Americas, separate awards are given for news publishers based on whether they are a large publishing house or a local/smaller one. Digital Media Awards Europe Best Digital Subscription / Reader Revenue Project Project: The launch of +Allt – Bonnier News’ first bundled product Company ..read more

“This transformation is happening whether or not you are fostering collaboration in your organisations, whether you are formalising it or not,” Purva Misra, Chief Human Resource of the India Today Group recently told participants at our Digital Media India conference in New Delhi. Simply put, “No force on earth can stop an idea whose time has come,” she said quoting Victor Hugo. And the time for news publishers to get moving is really right now. Through its four 24/7 national television channels, 18 digital platforms, and nine magazines, India Today Group reaches a monthly audience of 500 mill ..read more

Die deutschsprachige Version lesen. On a net area of around 140,000 m², almost 1,600 exhibitors from 50 nations will present the entire spectrum of current trends and innovations relating to printing technologies across 18 exhibition halls, according to the trade fair organiser Messe Düsseldorf. Over 11 days, the show will present innovative technologies, solutions, and topics that are driving the industry forward both now and in the future. Exhibitors, visitors and the media can find out more about show here. Resuming after eight years drupa (formerly DRUPA, a German abbreviation of Druck und ..read more

“Newspaper of the people” and “Conscience of the nation.” These words appeared on the cover of the first edition of Kompas, Indonesia’s largest daily newspaper, published in 1965. They continue to guide the newspaper’s mission. “Fast forward 58 years later, and the same words are still written on our masthead, and we still try to continue the mission that was stated by our founders,” said Andy Budiman, CEO of KG Media, the media group that publishes Kompas. What began as a print newspaper has grown into a major media group with a wide range of print, digital and broadcast media brands. In tota ..read more

The partnership is underpinned by Internews’ Ads for News Initiative, which employs in-country media experts to vet local news websites, ensuring the quality of supply. This non-profit work is conducted globally, using extensive evaluation criteria including the Global Alliance for Responsible Media (GARM) brand safety and suitability standards. Via PubMatic, the quality news sites and domains vetted by Ads for News, can be accessed directly through a local market inclusion list, private marketplaces (PMPs) or a package of inventory against a biddable price. Leveraging leading-edge technologie ..read more

Exploration and cautious optimism. This seems to be the attitude that more and more publishers have as they consider the role of AI in shaping the future of news content creation. For instance, Times Internet Ltd., India’s largest digital products company, has taken an open-minded approach to experimenting with AI for a wide range of use cases – apart from using it to create fully AI-generated content. “Our AI policy is that we will not create a zero-to-one content piece using AI. But we will do everything else that’s possible with AI,“ Puneet Gupt, the company’s COO, told participants at ..read more