Action on Net Zero is a central tenet of governments, businesses and policy makers around the world, but what are the implications for women in the workplace? What lessons have we learned from COVID-19 that we can carry forward to make sure all women, especially those from ethnic minorities, are better placed for the transition to Net Zero? In this episode, host Vayana Skabrin is joined by Priyanka Kanani and Divya Shridhar, Economists at PwC, to dive deeper into some of the more social and environmental angles of the 10th Women in Work Index ..read more

Are you value-sensitive or time-sensitive? Active or dormant? Proactive or a procrastinator? These questions are at the heart of Behavioural Segmentation, an approach to segmentation that makes nudges significantly more effective at influencing behaviour. The integration of behavioural science into customer insight is proving to be a powerful accelerator for businesses to understand their customers and, more importantly, use that insight to drive value for them and their customers alike.  To discuss how putting these approaches helped Sage increase customer satisfaction and reduce churn ..read more

After a year of low inflation across the UK, US and the eurozone, economists are now turning to the question of whether inflation might make a comeback this year, as economies recover from the pandemic. In this bonus episode, Hannah Audino and Barret Kupelian, economists at PwC, explore the outlook for inflation this year, focusing on the US and considering the implications for the UK. For more information on our latest UK Economic Outlook, head to https://www.pwc.co.uk/services/economics/insights/uk-economic-update-covid-19.html ..read more

In this episode, Freddie Martin discusses the results of PwC's latest Good Growth for Cities index with George Mason, an economist at PwC, and James Bowman, a South-East and London PwC Consulting partner specialising in local government transformation. Ten years after its launch, and as we recover from another global crisis, we reflect on what economic wellbeing really means, and how policymakers can support levelling up for the recovery across the UK's regions.  For the full results of the report visit our dedicated site. You can listen to the Business in Focus podcast on Good Grow ..read more

Projecting what the future holds is an important exercise for businesses and governments looking to plan ahead. In this podcast, Hannah Audino speaks to Barret Kupelian and Rob Clarry from PwC's Economics team to discuss the key trends we expect to come to the fore in the global economy in the year to come. You can read more in our latest Global Economy Watch: https://www.pwc.com/gx/en/research-insights/economy/global-economy-watch/predictions-2021.html ..read more

In this episode our co-host Freddie Martin is joined by Steve Davies, PwC's Global Blockchain leader, and Jonathan Gillham, who leads PwC UK's Economics team, to discuss blockchain, the technology that is revolutionising how we share and store data, with the potential to add an estimated $1.76 trillion to the global economy by 2030. To find out more, please visit PwC's blockchain page, where you can download a copy of our 'Time for Trust' report and explore the results of the analysis mentioned in this episode: https://www.pwc.com/gx/en/industries/technology/publications/blockchain-report-tra ..read more

Virtual and Augmented reality were once seen as the domain of the entertainment industry, used mainly in gaming and social media. However, as these technologies have developed and the number of use cases have grown, an increasing number of sectors, from health services to product development, are beginning to harness the potential of VR and AR. Jeremy Dalton, a VR and AR specialist, and Ryan Hamilton, a PwC economist, join Freddie Martin in the studio to discuss the impact that VR and AR will have on the UK economy and give advice for businesses looking to adopt these technologies. To find ou ..read more

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