In this episode of the Talking Business Australia Podcast, we share 7 common mistakes we see on business websites and run through what you can do to improve each area. We know small businesses are always looking for ways to improve their business and we hope that by highlighting these common website mistakes, we can help you to fix them and improve how potential customers use your website, and learn more about your business. In this episode we cover: Issues with the speed of your website and how to determine the problems The importance of having an SSL certificate and website security throu ..read more

In this episode of Talking Business Australia, we chat with Jahna Koehler from Keeping Balance. We learn her top tips to help business owners bring balance to their business and their life. Jahna is a business manager, coach and consultant who helps business owners achieve their own version of balance through systems, processes and management strategies. She’s on a mission to help business owners who are time-poor, take control of their business, so they feel confident in growing a successful, sustainable, and profitable business. In this episode we cover: The benefit of sharing past exper ..read more

In this episode of Talking Business Australia, we chat with Julia Spicer from Engage & Create Consulting. Julia runs her business, Engage & Create Consulting from Goondiwindi, South West Queensland. Engage & Creates’ focus is to support the viability and vibrancy of businesses and community organisations across regional Australia. Julia works with regional communities across the country on a range of projects, with a focus on identifying needs in business and implementing creative solutions to address them. Her passion lies with small businesses, sustainable agriculture, and regi ..read more

In this episode of Talking Business Australia, we chat with Simone Kain co-owner of creative agency Hello Friday, and the co-founder and author of award-winning educational brand George the Farmer. With a vision for all children to connect to the earth, food, and farm, the George the Farmer brand encompasses picture storybooks, free curriculum-aligned teacher resources, stage performances, and paddock to plate short films which can be viewed on YouTube and ABCTV. Simone sits on various boards and has received a number of awards including the NAB Women’s Agenda Regional Entrepreneur of the Ye ..read more

In this episode of Talking Business Australia, we chat with Cara Peek from The Cultural Intelligence Project. Cara Peek is a Yawuru/Bunuba woman and lawyer by profession. Having worked primarily in Native Title Law, Cara now focuses her skills as Head of Innovation and co-founder at the Cultural Intelligence Project, an independent director of the National Rural Women’s Coalition, Rural Women of the Year for WA, and Churchill Fellow. In this episode we cover: The freedom that comes with being a small business owner The Lack of resources & opportunities afforded to those living rurally ..read more

In this episode of the Talking Business Australia Podcast, we explore 7 free and low budget marketing ideas for your business. We know that small businesses are always looking for ways to spread their marketing budget further, so we’ve put together our top ideas for where you might like to focus your attention. In this episode we cover: The importance of having a Google My Business account Posting & engaging on social media organically Social media advertising Email marketing and the importance of customer data SMS marketing Attending networking events and business groups Customer refer ..read more

In this episode of Talking Business Australia, we chat with Jo Palmer from Pointer Remote. Jo founded Pointer Remote after noticing a gap in the market for connecting employers with the educated and talented candidates available in regional, rural, and remote areas. Jo is motivated by the new global attitude towards remote work and what this means for rural communities attracting new populations. In this episode we cover: The positives of working from home The importance of challenging misconceptions of people living rurally The resilience of people who live in regional, remote, and rural ..read more

In this episode of the Talking Business Australia Podcast, we chat with Ange Taylor, founder of Country Allure. Ange founded Country Allure in 2017 from outback Queensland. Her business has continued to go from strength to strength, fast becoming one of Australia's leading lifestyle brands. Ange is passionate about closing the gap between our city sisters and country queens, with a focus on design classical pieces that remain authentic and of the high quality the brand has become known for. In this episode we cover: · How to tackle self-doubt and imposter syndrome · The importance of chasin ..read more

In this episode of the Talking Business Australia Podcast, we dive into email marketing and share our top ten email marketing tips for small businesses. Email marketing continues to be one of the most effective ways you can reach your customers and is equally important for those running small businesses. In this episode we cover: The importance of creating a strong marketing list and choosing the right email marketing software What you should and shouldn’t be including in your email subject lines Email automation and how to use welcome emails effectively Email design and how to effectively ..read more

In this episode of Talking Business Australia, we chat with Jo Palmer from Pointer Remote. Jo founded Pointer Remote after noticing a gap in the market for connecting employers with the educated and talented candidates available in regional, rural, and remote areas. Jo is motivated by the new global attitude towards remote work and what this means for rural communities attracting new populations. In this episode we cover: The positives of working from home The importance of challenging misconceptions of people living rurally The resilience of people who live in regional, remote, and rural ..read more