A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs.    But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business? I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles. We go put on the 80’s gear and look at the old-school methods that many businesses are still usin ..read more

BONUS: special 'uncut' episode – Part Two. Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 2:12 Jessica talks about the benefits she has found working together with her sister Lou. 5:45 The personality traits Jessica draws upon as a business leader. 8:58 Jessica’s inciting event which pushed her onto her own business path. 12:48 Jessica’s most inspiring famous entrepreneur. 17:34 A killer hack from the founder of So Sync ..read more

BONUS: special 'uncut' episode. Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 4.33 How the So Syncd app works 7.27 Darren tells us his personality type and it is SPOT ON! 11.30 Does the So syncd app attract a certain personality? 13.54 The beginnings of so syncd 21.09 Jessica talks to us on the topic of market share 23.49 Jessica awakens our NERD bot Enjoyed this podcast?>>>> Please SHARE via text or social ..read more

BONUS: special 'uncut' episode. Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Suzette Bailey is the founder of https://simplemarketing.ai/ What to listen out for: 0.55 Suzette Bailey's Journey to becoming the founder of a content AI company 11.54 When Humans & AI work together 16.24 The traits Suzette draws upon as an entrepreneur 20:21 Suzette's Drive 25.07 The definition of bootstrap 25.51 Who Suzette draws inspiration from 29.23 Suzette's one killer hack 34.55 Gut Reaction Enjoyed this podc ..read more

Season 3: 'Mindset of the disruptive entrepreneur', Episode 6 In the final episode of this six-part series, host Darren Moffatt and his guests uncover the BIG leadership lessons of disruptive entrepreneurs, and how to apply them for success in your business. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Chris Brycki is the CEO and founder of Stockspot.com htt ..read more

Season 3: 'Mindset of the disruptive entrepreneur',Episode 5 There is a 'dark side' to the entrepreneurial journey. In this episode we interview a business psychologist to explore the challenges of working with sociopaths, and how to deal with them. We also look at the Theranos story and the phenomenon of entrepreneur 'burnout'. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ What to listen out for: 3:30 The story of Elizabeth Holmes 12:45 The definition of a sociopath 14:30 Behaviours to look out for ..read more

Season 3: 'Mindset of the disruptive entrepreneur', Episode 4 Success in business is almost impossible to achieve without working seriously hard. In this episode a business psychologist, a start up guru, and a tech founder share what it takes to maximise 'entreprenuruial drive'. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Jonty Hirsowitz is the cofounder of Deferit h ..read more

Season 3: 'Mindset of the disruptive entrepreneur', Episode 3 There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in ..read more

Season 3: 'Mindset of the disruptive entrepreneur', Episode 2 Creativity is the key personality trait of entrepreneurs who succeed in generating exponential value creation. In this episode a business psychologist, a start up guru, and three entrepreneurs reveal how to be more creative. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Sam White is the founder of Freedom Se ..read more

Season 3: 'Mindset of the disruptive entrepreneur', Episode 1 Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient . Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Sam White is the foun ..read more