The Leadership Engagement Crisis: Disconnection Is Undermining Culture, Trust, and Business Growth
Blu Ivy Group Blog
by Stacy Parker
1w ago
The Leadership Engagement Crisis: Why It’s More Than Burnout At Blu Ivy Group, we’ve worked with organizations across North America to strengthen employer brand and culture. Our latest research confirms what CHROs already feel—leadership engagement is in crisis. The numbers tell a clear story: Leaders feel disconnected. According to Blu Ivy Group research, 75% of […] The post The Leadership Engagement Crisis: Disconnection Is Undermining Culture, Trust, and Business Growth appeared first on Blu Ivy Group ..read more
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The Disney Difference – An Employer Brand Strategy That Inspires Engagement
Blu Ivy Group Blog
by Stacy Parker
2w ago
What makes a company’s culture as iconic as its brand? As a co-founder of Blu Ivy Group, I have long referenced Disney’s employer brand as an example of a company that creates immediate and pure emotional connection while sparking imagination. When you think of Disney, you likely picture a brand synonymous with wonder, storytelling, and […] The post The Disney Difference – An Employer Brand Strategy That Inspires Engagement appeared first on Blu Ivy Group ..read more
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Lessons in Belonging: Raising Mixed Heritage Children and Building Inclusive Workplaces
Blu Ivy Group Blog
by Stacy Parker
1M ago
Growing up as a first-generation Bajan-Canadian in a predominantly white neighborhood, I learned at a very early age how important it is to feel belonging. Today, as I raise two children of mixed heritage, my personal journey is a constant reflection on identity, inclusion, and belonging.  Black History Month reminds us of the importance of […] The post Lessons in Belonging: Raising Mixed Heritage Children and Building Inclusive Workplaces appeared first on Blu Ivy Group ..read more
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The Power of an Activated EVP: How to Engage, Inspire, and Retain Your Workforce
Blu Ivy Group Blog
by Stacy Parker
1M ago
Your EVP is the Key to Transforming Your Workplace Here’s How to Activate It: Imagine an organization where every employee wakes up inspired by their work, deeply connected to their team, and clear on their company’s mission. Now imagine they also have a crystal-clear understanding of the company’s commitment to them—how they will be supported, […] The post The Power of an Activated EVP: How to Engage, Inspire, and Retain Your Workforce appeared first on Blu Ivy Group ..read more
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Healthcare Talent Trends 2025: Retain & Inspire Top Talent
Blu Ivy Group Blog
by Stacy Parker
1M ago
Healthcare Talent Trends 2025: Shifting from Crisis to Commitment The healthcare workforce is at a critical juncture. By 2025, hospitals and long-term care facilities will face even greater pressure to attract and retain skilled nurses and doctors amidst growing talent shortages. The traditional reliance on job ads and financial incentives no longer addresses the root […] The post Healthcare Talent Trends 2025: Retain & Inspire Top Talent appeared first on Blu Ivy Group ..read more
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How Diversity Shapes Employer Brand
Blu Ivy Group Blog
by Stacy Parker
1M ago
In the latest episode of Blu Thread Conversations, we share a heartfelt discussion with the brilliant Dr. Lauren Young, Chief Diversity & Inclusion Officer at Travelers Insurance. Dr. Young has over 15 years of experience in guiding senior leaders through organizational change and culture transformation. She is a recognized leader in the DEIB space and […] The post How Diversity Shapes Employer Brand appeared first on Blu Ivy Group ..read more
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Recruitment Marketing and Employer Branding to Solve Healthcare’s Talent Crisis
Blu Ivy Group Blog
by Stacy Parker
2M ago
Bridging Recruitment Marketing and Employer Branding to Solve Healthcare’s Talent Crisis Healthcare is in a workforce crisis, and it’s not going away anytime soon. With a global shortage of 10 million workers projected by 2030, hospitals and long-term care providers face mounting pressure to rethink their strategies for attracting, retaining, and engaging top talent. Since […] The post Recruitment Marketing and Employer Branding to Solve Healthcare’s Talent Crisis appeared first on Blu Ivy Group ..read more
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Why Your Holiday Party is a Golden Opportunity for Employer Branding
Blu Ivy Group Blog
by Michael Hoffmann
2M ago
Making Spirits Bright:  Why Your Holiday Party is a Golden Opportunity for Employer Branding As the year draws to a close, company holiday parties present a unique opportunity to celebrate employees while reinforcing your employer branding strategy and Employee Value Proposition (EVP). A well-designed holiday experience can do more than provide a festive break from […] The post Why Your Holiday Party is a Golden Opportunity for Employer Branding appeared first on Blu Ivy Group ..read more
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Bridging the Trust Gap: Leadership’s Role in Employer Branding for 2025
Blu Ivy Group Blog
by Stacy Parker
2M ago
Bridging the Trust Gap: Leadership’s Role in Employer Branding for 2025 You’ve spent months crafting an incredible employer value proposition (EVP). It’s polished, creative, and rooted in deep insights about what employees need. You’ve rolled it out with campaigns, videos, and team-building events—and yet, something’s not clicking. Engagement isn’t where it should be. Retention is […] The post Bridging the Trust Gap: Leadership’s Role in Employer Branding for 2025 appeared first on Blu Ivy Group ..read more
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4 Ways Reputation Shapes Talent, Customers, and Investor Intent
Blu Ivy Group Blog
by Stacy Parker
2M ago
4 Ways Reputation Shapes Talent, Customers, and Investor Intent A company’s reputation is like gravity—an unseen force that constantly pulls in talent, keeps employees loyal, and builds trust with customers and investors. When strong, it becomes a magnetic driver of productivity and real business results. NVIDIA and Costco are excellent examples. Both companies have built […] The post 4 Ways Reputation Shapes Talent, Customers, and Investor Intent appeared first on Blu Ivy Group ..read more
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