#TBT: Non-Violent Cannabis Prisoners Have Trustful Partners They Can Rely on to Regain Freedom
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by Cristina Nistor
1y ago
Despite the fact that many states across the US have legalized the use of cannabis, more than 40,000 people are still behind bars because of non-violent marijuana possession. And while the community enjoys the benefits of the legalization of the plant, cannabis cultivation platform AROYA can’t help but wonder what it can possibly do to help the incarcerated regain their freedom, particularly in today’s context when one can legally buy cannabis. Creatively imagined by the team at Serviceplan Innovation and just in time for the international day for cannabis (celebrated on 20 April), the b ..read more
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OREO Replaces Its Trademark Blue with a Black-And-White Color Palette
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by Cristina Nistor
1y ago
Did you know that “Oreo” is the 6th most popular name people give to black-and-white pets? You didn’t? Well, that’s understandable; not even the brand after which these animals received their names hasn’t been aware of this fact up until just recently. According to Rover.com, many pets proudly wear their names after the Mondelez-International-owned cookie brand, OREO. Unfortunately, not many of the Dubai-based Oreos are lucky enough to live with their families for the rest of their lives. Ahead of the International Homeless Animals’ Day (August 20), OREO steps in to sweeten the fate of these ..read more
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The German Cancer Aid Flags Up Its Concerns About Skin Cancer by Hoisting a Black Flag
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by Cristina Nistor
1y ago
Ah, summer! The perfect time for going on vacations and relaxing, preferably at the beachside. The sound of the sea plays constantly in the background and the sun touches us with its warm rays. But as beautiful the sea is, as dangerous this landscape can be. Particularly if the beachgoers don’t know the meaning behind the flags erected at the shore. There are many hazards the waters hide but, luckily, there are signs that can help us prevent a tragedy from happening. Usually, these visuals warn about the dangers posed by the sea: The green flag signals a low hazard; the yellow one highli ..read more
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Deezer’s Posters Unlock a Different Kind of Acoustic Experience
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by Cristina Nistor
1y ago
Deezer, one of the largest music streaming services in the world, brings artists and fans together with the goal to unlock music’s full potential through technology. Faithful to its mission, “the home of music” has recently joined forces with the award-winning agency Buzzman for a poster campaign that brings music enthusiasts closer to some famous singers. Launched in France, Germany, and Brazil on August 22nd, the campaign is aimed at attracting Gen Z, inviting this young audience to discover the impact music has on elevating moods and perceptions by simply taking a walk outside and sca ..read more
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American Red Cross Explores the Horror Movie Genre to Raise Awareness About Blood Donations
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by Cristina Nistor
1y ago
For its latest campaign, the American Red Cross paired the reality of blood donations with the fictitious world unlocked by the horror movie genre, playfully blending these themes to create a PSA that is aimed at encouraging people to contribute to saving patients’ lives. The idea of putting these two seemingly opposite topics in the same context comes from the minds of the creative people at BBDO New York agency who, alongside director Matt Spicer of production company division7, used a humorous approach and the amazing talent of the Scream franchise’s star, Neve Campbell, to bring “A Bloody ..read more
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Mozart’s First Music Video Is a Mesmerizing Journey Into the Maestro’s Mind
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by Cristina Nistor
1y ago
What most people know about Wolfgang Amadeus (Amadé) Mozart is that he was one of the greatest music composers of all time. Born to a musical family in Salzburg, Mozart composed more than 600 works, with Sonata No. 11 probably being his most famous piece. But aside from being a brilliant musician, Mozart was a man of pleasure and, just like any normal human being, he loved ice cream. In a letter from Paris, dating to July 3, 1778, he wrote to his father, Leopold, that he indulged himself with a delicious gelato after having a successful symphony concert performance. “After the symphony I ther ..read more
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Human Learns the Hard Way the Consequences of Pet Abandonment
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by Cristina Nistor
1y ago
Thousands of animals are betrayed by their owners who decide to get rid of their pets in one of the cruelest ways possible: abandonment. As the heat increases during these days of summer so are the numbers of abandoned pets, which are taken out for a walk and never able to come back to their home. The non-profit organization Animalife, which has been constantly working on reducing this phenomenon since 2011, wants to raise awareness about this pet crisis in Portugal and so, together with Havas Portugal, created a campaign that gives such irresponsible humans a taste of their own medicine ..read more
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#TBT: NGO Builds Mini Billboards to Share a Big Message on Gender Equality
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by Cristina Nistor
1y ago
According to the European Institute for Gender Equality (2020), Italy has the lowest score in the EU gender equality index in the workplace. By the age of 12, 50% of girls’ career aspirations are influenced by gender stereotypes. A society that promotes only male role models is unacceptable and Milan has learned about the importance of giving equal visibility to both men and women in culture in a nice and creative way. Unfortunately, the city has been part of the problem as well, a situation that changed when Terre des Hommes Italy NGO stepped up with its “DiscovHery Billboards.” In ..read more
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Heinekicks: The Sole Shoes with Beer-Injected Soles
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by Cristina Nistor
1y ago
Brewing company Heineken® has recently unveiled its new lager. Known as Heineken® Silver, the beer brings “freshness in a can” and is designed to delight a new generation of drinkers. According to the company, the brew is “an extra-refreshing lager with a less bitter taste and a crisp, subtle finish that’s effortless to drink,” setting itself apart from the brand’s original beer thanks to the smooth taste it delivers, an aroma that’s carefully obtained following an ice-cold lagering process. Heineken® Silver is different and so is the initiative aimed at celebrating it. Helped by Le Pub ..read more
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Imagination Has No Limits for the Readers High on Books
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by Cristina Nistor
1y ago
Which one would win the “books vs movies” battle? Of course, the answer might vary depending on who you ask but the general consensus is that books are better than films. While those who are limited by time would prefer watching a movie over reading a book for entertainment, bibliophiles will say otherwise and will even bring proof to back up their claim as to why books are superior to movies. The debate can stretch for pages but we can try and summarize this in a few words: Films don’t let us think outside the screen, limiting our imagination. Sure, they are visually stimulating but they are ..read more
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