CrossFit Kreis 9: $0 Marketing Costs, 340 Members and a Waiting List!
Two-Brain Business
by Mike Warkentin
46m ago
Mike Warkentin (00:02): Can you believe that some gym owners take home more than $20,000 a month from their businesses? Like that’s what they take home, not what the business grosses. I’m going to tell you how they do it today. This is “Run a Profitable Gym.” I’m your host, Mike Warkentin. I want you to subscribe so you don’t miss a show because we are literally giving away the cheat codes to gym ownership on the show every single time. Now at Two-Brain, we track net owner benefit, and we do it over three months and give you a monthly average because we want sustainable numbers. So, this is no ..read more
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Your First Small Step to Earning More as a Gym Owner
Two-Brain Business
by Chris Cooper
1d ago
I’ve showcased some huge gym owner earnings this month. The numbers in our Top 10 for monthly owner income are impressive—from $16,215 to $37,935—and they can be intimidating if you’re nowhere near them. So I’m going to give you a simple secret to help you start earning more from your business. It’s a surefire, do-it-today, works-every-time piece of advice: Start paying yourself for every job you do in your business. “But I already pay myself,” you might say. And I’m sure you do. But many gym owners don’t pay themselves for all the jobs they do. Here’s what’s common: A gym owner takes a highl ..read more
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Our Highest Paid Gym Owners Spill the Tea
Two-Brain Business
by Chris Cooper
2d ago
Our top gym owners earned between $48,645 and $113,805 USD in the three-month period running from January to March 2024. We present one-month averages on our leaderboards, but to get that data we track net owner benefit (NOB) over three months. We want to present sustainable numbers, not one-hit wonders. For example, we don’t want fill the leaderboard with owners who take single $50,000 payments in one month but don’t earn anything for the rest of the year. We want to show reliable, sustainable income. One of our leaders did have a larger payment in one month, but it was balanced by significan ..read more
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Top Tips From Gym Owners Earning $16,000+ Per Month
Two-Brain Business
by Mike Warkentin
3d ago
Chris Cooper (00:02): Imagine having a $37,000 profit from your gym this month. What would you do with it? Would you reinvest in your gym? Would you do something for your family? Would you pay off some debt? Would you hire more coaches? Now imagine that happening every month. I’m Chris Cooper. This is “Run a Profitable Gym,” and this is our monthly leaderboard show. When I share what the best gyms in Two-Brain are doing, exactly how well they’re doing, and then I interview them and ask them, “How’d you do that?” and share it with you. Look, when you’re making decisions about how to grow your g ..read more
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Are You Relying on a Franchisor to Tell Your Gym’s Story?
Two-Brain Business
by Mike Warkentin
6d ago
What happens when any company ends the conversation on its media platforms? Nothing good. Here’s your experiment: Check out local gyms on social media and visit their websites. What do you think about a gym that updates its blog and posts to social media every day? And what about a gym that hasn’t made a post in nine months? Gyms that tell their story every day feel like vibrant, growing, professional businesses, right? Gyms that don’t feel lifeless and stale. They look like rickety operations that are a sneeze away from closing. It’s the same thing with large, global brands, including those ..read more
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Two-Brain Summit Preview: Jason Khalipa and the AMRAP Mentality
Two-Brain Business
by Mike Warkentin
1w ago
John Franklin (00:02): Welcome to this week’s episode of “Run a Profitable Gym.” I am your host this week, John Franklin, the CMO of Two-Brain. And with me, I have a very special guest. It is the fittest man in the world, the ex-fittest man. Do you call it fittest man or ex-fittest man, or are you always the fittest? Jason Khalipa (00:21): You know what term I like? Former. Former. How about that? John Franklin (00:24): The former fittest man, the once fittest man, the founder of NCFIT Gyms, TRAIN HARD online training, the host, of course, of the Jason Khalipa podcast. And just a general thoug ..read more
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Closing Sales: Tips Every Gym Owner Needs
Two-Brain Business
by Chris Cooper
1w ago
Closing the sale—do you know how to do it? Don’t worry: You can learn. Quick refresh: You should meet with prospective clients to talk about their goals. A great salesperson will really dig in and “peel back the layers of the onion” to discover the “why” behind the goals. (I wrote about this process in detail here.) At this point, you present the plan to get the person from the current state to the goal. This is your pitch: “Based on what you told me, I would recommend X, Y, and Z.” So how do you deliver the price and get people to sign up? Handling Objections When you present a personalized ..read more
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How to Dig Deeper and Sell More Services
Two-Brain Business
by Chris Cooper
1w ago
Here’s an immature sales process that’s costing gyms clients: “What do you want to accomplish in the gym?” “Lose 10 lb.” “OK. I recommend personal training. Want to sign up?” The basics of our Prescriptive Model are in there—which is good. The gym owner is asking for the client’s goal and recommending the best solution. But something is missing. It’s the “why,” and if you can dig it out of prospective clients, you’re going to close way more high-value sales. Ask More Questions! In the “discovery phase” of sales, you’re acquiring valuable info. You don’t want to make any assumptions. Good sal ..read more
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A Better Business Is Just Months Away If…
Two-Brain Business
by Mike Warkentin
2w ago
When you aren’t making any progress at all, it can feel like success is a long way away. I’ve been there: The fitness business putters along, losing as much money in some months as it made in others. The boat floats on donated labor, endless hours and an ever-dwindling supply of passion. Clients come, and an equal number leave. Bad staff members tend to hang around, and good ones tend to move on. You could once see success and profit on the horizon, but those lights winked out a long time ago, and you’ve resigned yourself to the unsatisfying status quo. But the reality is that success is only ..read more
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Don’t Buy That Gym: Horror Stories, Red Flags and Real Tips
Two-Brain Business
by Mike Warkentin
2w ago
Mike Warkentin (00:02): “Florida Man Buys Gym Infested With Pythons for 2 Million.” That’s not quite right. Wait. Oh, “Florida Man Selling Gym That’s Literally on Fire at Slight Discount.” That’s closer. But Nick, you are an actual Florida man. Can you give me a headline? Nick Habich (00:17): Yeah, “Florida Man Doesn’t Buy Bad Gym.” Mike Warkentin (00:20): Aha. That might actually help some of our listeners. So, let’s dig into that today. When should you not buy another gym? We’ll discuss that today with mentor and gym owner Nick Habich. This is “Run a Profitable Gym.” I’m your host, Mike Wark ..read more
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