Hashtag Higher Ed
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A podcast for Higher Ed Marketers, by eCity Interactive. Tune in now and have a listen to the podcast!
Hashtag Higher Ed
2w ago
Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the impact of psychological safety on employee satisfaction ..read more
Hashtag Higher Ed
1M ago
Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages ..read more
Hashtag Higher Ed
1M ago
Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive ..read more
Hashtag Higher Ed
3M ago
Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of social media managers and treating social media as a sophisticated industry ..read more
Hashtag Higher Ed
6M ago
Dr. William 'Brit' Kirwan, chancellor emeritus of the University System of Maryland, joins host Kevin Tyler to discuss university presidents' precarious position when they make or abstain from statements on emotionally charged issues ..read more
Hashtag Higher Ed
7M ago
Dr. Marcus Collins, author, professor and devoted cheeseburger lover, joins host Kevin Tyler to discuss the importance of understanding the cultural characteristics of a community and finding congruence between the values of the institution and the values of potential students ..read more
Hashtag Higher Ed
10M ago
Natasha Warikoo, Lenore Stern Professor in the Social Sciences Department of Sociology at Tufts University, rejoins host Kevin Tyler to discuss the recent SCOTUS decision and how institutions may move forward in the post-affirmative action era ..read more
Hashtag Higher Ed
11M ago
David Levy, head of data for Degree Choices, joins Kevin Tyler to discuss how higher ed rankings are doing a disservice to Black applicants, the importance of comprehensive data collection to highlight topics such as underfunding, and why challenging U.S. News' dominance in the industry will help students make informed decisions ..read more
Hashtag Higher Ed
1y ago
Jonathan B. Williams, AVP for undergraduate admissions, access and pipeline programs at NYU joins host Kevin Tyler to talk about ways institutions can partner more with communities in their quest to recruit more diverse and first-gen students to their campuses ..read more
Hashtag Higher Ed
1y ago
The Supreme Court is weeks away from handing down a decision that will impact the future of affirmative action in higher education, with many court observers speculating the conservative-leaning court will rule that colleges can no longer consider race a factor when admitting students. Natasha Warikoo, the Lenore Stern Professor in the Social Sciences Department of Sociology at Tufts University, joins Higher Voltage host Kevin Tyler to discuss the potential implications of such a ruling ..read more