How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy?    In the late 1970s, Indiana State University produced one of the most famous basketball players in NCAA and NBA history - Larry Bird. Jason Trainer, Vice Provost for Enrollment Management at ISU, shares how their school balances academic and athletic branding while giving students just the right dose of historical perspective. Join us as we discuss: Al ..read more

Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. But as Rob Clark, social media influencer and creator of That Tall Family, told us - it’s not rocket science. You just have to put yourself out there. Rob shared the work he’s now doing at Greenville University and how higher ed marketers can take advantage of short-form video content. Join us as we discuss: - The not-so-secret sauce in a good short-form video strategy (8:2 ..read more

Working in higher ed advancement can be discouraging when you hear the word “No” from potential donors. But by imprinting philanthropy on your student culture, you can encourage them to pay it forward to their future fellow alums the second they set foot on campus.      In this episode, the University of Findlay’s Director Of Annual Giving, Amanda Nicol, and Assistant Director of Annual Giving and Stewardship Manager, Brittany Beltz, share their exciting advancement initiatives. Through education and volunteer programs, they’re preparing the next generation of philanthropis ..read more

Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa, co-founder and CEO of Manaferra, only three of the top ten websites that commonly show up from higher ed search terms are school websites. In Part Two of our discussion around search engine marketing, we address some common shortfalls in higher ed marketing SEO strategies. Join us as we discuss: - The marriage of technical web design and content (1:46) - Referral backlinks and the subtle art of link building (19:42 ..read more

Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling. In part one of our interview with Faton Sopa, Cofounder and CEO of Manaferra, we discuss the sub-disciplines of search engine marketing and how to establish authority through content. Join us as we discuss: - The sub-disciplines of search engine marketing (4:50) - Establishing authority in your website’s content (15:20)  - If gated content is appropriate in the con ..read more

Despite fifteen percent of the world’s population having a physical disability, the disability community of students is often an afterthought in DEI-focused higher ed marketing. While some schools have made massive strides in telling these students’ stories, many others could do so much more - and it starts with building relationships. Ryan Wilson, CEO of Team Trust Productions, tells us how colleges and universities can make top grades in authentic storytelling for students with disabilities. Join us as we discuss: -Why higher ed is lagging behind in disability inclusion (8:54)   - Appr ..read more

Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students. Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC , tells us why every school should focus their website on enrollment marketing and what things they need to stop obsessing over. Join us as we discuss: Missed personalization opportunities in lead conversions (8:34) Three top information priorities for schoo ..read more

Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition. William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management and how smaller schools can raise the stakes in their branding game through differentiation. Join us as we discuss: Why branding is a constant evolutionary process (4:33) Branding for a mission-fit audience (12:03) Which KPIs actually matter for smaller schools (25:04)&n ..read more

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