On this episode of the Business of Social, discover the remarkable achievements of Civilized Cycles as David engages in a stimulating conversation with Marc Liu, the brilliant co-founder and Chief Revenue Officer. Explore the secrets behind Civilized Cycle's phenomenal triumph, driven by their exceptional marketing strategy and meticulous attention to social metrics. Marc sheds light on his extensive expertise in business development, imparting invaluable lessons from his personal growth journey and touches on what ever entrepreneur's intuition is and the essential questions every marketer sho ..read more

On this episode of the Business of Social podcast, David is joined by special guest Steve Braband for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic moments. Steve and David also dive into how the company leverages influencers and collaborative partnerships to reach new audiences. Additionally, they explore the impact of new technologies on WWE's strategy, including the role of AI in enhancing the fa ..read more

In this Mini Episode episode of Business of Social, David delves into the latest updates on TikTok and its potential ban in the US, providing his expert opinion on what it might mean for brands. He also discusses the growth of YouTube Shorts and the exciting advancements in AI technology, which are revolutionizing the way we create and consume content. Furthermore, David explores the shift in the success metric for bands, highlighting the increasing importance of profitability over subscriber count. Stay ahead of the curve on all things TikTok, YouTube Shorts, and AI by tuning in to this episo ..read more

2022 Wrap Up! In the last year we interviewed 15 of the brightest minds in the industry on the Business of Social, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Microsoft, UGA, MIT, Mentl.sesh, Creator Now, Overtime, One Day Entertainment, Oakley, The Knot Worldwide, Cotopaxi, Kane Footwear, The Athletic, Clinch Golf, Wolf & She ..read more

TikTok is taking the world by storm and its impact on the sports and entertainment industry is undeniable. In this special episode of the Business of Social podcast, join David Brickley, Owner & CEO of STN Digital, as he brings together leaders from the industry to explore how brands can leverage the power of TikTok. This all-star lineup includes Kaitee Daley, Vice President of Social Media at ESPN, Tom Weingarten, Chief Growth Officer at Overtime, and Jason Samuelsen, Senior Analytics Lead at STN Digital. Don't miss this opportunity to learn from the experts and take your brand to the nex ..read more

In this episode, David Brickley is joined by Liz Beecroft LCSW & Psychotherapist at Mentlsesh, to discuss how to navigate mental health in the social media space and at work ..read more

In this episode, David Brickley is joined by Lance Trueb, Manager of Social and Earned Media at Microsoft, to discuss how Microsoft markets directly to its consumers ..read more

In this episode, David Brickley is in Las Vegas at Hashtag Sports to talk about employee retention and the massive burnout we are seeing in sports. David is joined by Tatiana Holifield, VP of Digital/Social Content & Audience Engagement at Sirius XM + Pandora, and the two share their tips for retaining superstar employees ..read more

The new office or work-from-home casual footwear created by Wolf & Shepherd is changing the retail space. The shoes now worn by The Rock, Gronk, and Steve Nash to name a few have been able to adapt to the new work-from-home trend. CEO and Founder Justin Schneider joins us to talk about how they've been able to adapt to the pandemic and what marketing tactics they use to successfully share their products ..read more

On this mini-episode, David Brickley is joined by producer KG to talk about the current social landscape and how to work with a remote team in times of crisis ..read more